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AOL Patch Wobbles | Brands' Social Currency | Campaign Seeks Torturers | Regulators Target Facebook | Groupon Payout Lawsuit

Agency News: JWT Appoints a Pair of Chief Creative Officers in New York Business Strategies: For AOL, a Costly Gamble On Local News Draws Trouble Taco Bell, BK and Others   [...]
Posted: Wednesday, May 23rd 2012

The State of the Union Meets Crowdsourcing

Crowdsourcing is getting a place on mainstream America's map of emerging technology, thanks to a Mozilla project that is incorporating its use in President Obama’s annual state of the union address this week. Tuesday's State of the Union Address from U.S. President Barack Obama will include crowdsourced captions and subtitles provided by citizens around the world via new web tools fro  [...]
Posted: Monday, January 23rd 2012

Social Networks' Predictive Powers Will Be Highlighted In 2012 Election Cycle

Just in time for the Iowa Caucuses, Google launched an election page—or rather relaunched as it reserves space on its webpage every two years for the political cycle. This year’s page has been updated to reflect current social media and search trends. Besides the usual rundown of news, tools for activists and political campaign data, the site also has a   [...]
Posted: Wednesday, January 4th 2012

Google Readies for 2012 Campaign Season With New Webpage

The holiday season is over—unless one includes the Super Bowl in this stretch of winter. The next big focus, at least in the US, is the country's election cycle, which is gearing up for the Iowa Caucuses this month.  Google has launched a special page at Google.com/elections to follow the events. Besides aggregating the political ne  [...]
Posted: Tuesday, January 3rd 2012

Top News: Uninvited ads on Android | Xbox TV platform debuts | Facebook buys Gowalla

Mobile Marketing: Sneaky mobile ads invade Android phones. Convergence: Microsoft rolls out Xbox TV platform. Social Media: Facebook   [...]
Posted: Monday, December 5th 2011

Top News: Pandora locates voters for candidates | 200M Android activations | Skype and Facebook

Online Ad Targeting: Pandora tells candidates it can help locate voters. Business Strategies: Amazon takes a slight loss on each Kindle Fire, study says. Motorola Mobility   [...]
Posted: Friday, November 18th 2011

Marketing Data RoundUp: The best day to send promotional emails last week | Politics and cell phones

Holiday Promotional Emails Peaked Last Tuesday December 22 was the most popular day to send retail emails last week, with 62% of major online retailers sending subscribers at least one promotional email that day, according to Chad White, research director at Responsys and auth  [...]
Posted: Wednesday, December 29th 2010

Top News: So far so good for Black Friday sales | E-commerce projections very robust | Chrome as a multi-tasker | Facebook privacy debate moves to UK

Black Friday: Promotions, tradition lure shoppers on Black Friday. Bargains bring out the crowds. Holiday sales forecast: E-Commerce growing  [...]
Posted: Friday, November 26th 2010

Toolkit News: Google Boost | Funding for new digital ad ventures | Marketing for non-profits | Social media election tracking tool

Local Search Google's introduced a new online advertising beta called Boost that enables business owners to create online search ads from directly within their Google Places account. The beta is available to select local businesses in San Francisco, Houston and Chicago. Boost ads can appear in the "Sponsored Links" section of Google.com and Google Maps search result pages. So, Go  [...]
Posted: Tuesday, October 26th 2010

Targeted Mobile Political Attack Ads a Precursor to Commercial Campaigns

Some tech-savvy politicians are running targeted mobile campaigns that at least one political and marketing consultant believes will be replicated in the commercial sector - minus, of course, the mudslinging. Companies - as other politicians - have been running mobile campaigns, many very effectively, for some time, David Johnson, principal of Strategic Vision tells MarketingVOX. "What is different about these is that they are highly targeted  [...]
Posted: Friday, September 3rd 2010

DOOH at Doctors' Offices, Convenience Stores. What's Next?

Digital out-of-home advertising is finding its way into new venues such as doctors' offices and gas stations. At the same time, new industries - consumer goods for instance - are barely easing their way into this channel. In other words, even as DOOH expands its horizons, booking tends to be placed by such stalwart industries as automobile and financial services. "Food, beverage and candy categories are still kicking the tires," says Rob Gorrie, president and CEO and founder of Adcentricity. "  [...]
Posted: Wednesday, August 25th 2010

Industry Buzz & News: 5/17/10

Ad Technologies: Hulu's new player asks users for feedback on ad targeting. Ad company Virtual Iris riding the HTML5 wave. Happy Birthday YouTube: our favorite videos.   [...]
Posted: Monday, May 17th 2010

Local Ad Spend to Climb 2.2% through 2014; Shift to Digital Continues: BIA/Kelsey

BIA/Kelsey is predicting an annual growth rate of 2.2% from 2009 for the U.S. local advertising market, reaching $144.9 billion in 2014. Following a significant contraction in 2009, local media spending will be slow through 2011, with meaningful recovery beginning in 2012, BIA/Kelsey predicts.(  [...]
Posted: Friday, February 26th 2010

Industry Buzz & Snippets: 02/03/10

Campaigns: Dunkin' Donuts finds success with fan photos. American Greetings launches Twitter contest for Valentine's Day. Snickers uses social media, SEM to support 'lead spot' in Super Bowl ads. Ad Technologies: Google   [...]
Posted: Wednesday, February 3rd 2010

Supreme Court Ruling to Boost Online Political Ad Spend

The US Supreme Court has made a key ruling impacting campaign finance that could well translate into more political ads running online this campaign season. The Supreme Court has overturned a 63-year-old law, along with two of its own decisions, barring both corporations and unions from spending money directly on ads that advocate electing or defeating candidates. It also overturned parts of the McCain-Feingold Act, which barred issue-oriented ads paid for by corporations or unions 30 days be  [...]
Posted: Friday, January 22nd 2010

Obama Admin Delivers Video Streaming App

The Obama Administration has developed an app for the iPhone and iTouch that provides constituents with such features as news, web chats with Administration officials and live footage from the President's public events at the White House. It joins a small but growing numbe  [...]
Posted: Thursday, January 21st 2010

Industry Buzz & Snippets: 01/11/10

Campaigns: Aflac is leaving its agency and taking the duck. NJ governor's race yielded small online spends. Analytics: 5 tips for investing in analytics. E-Mail Marketing:  [...]
Posted: Monday, January 11th 2010

SocNets Poised to Follow Email Down Spam Path

Social networking sites are increasingly becoming a prime target for spammers - a point driven home recently by the massive $711 million judgment Facebook was awarded against the so-called "king of spam" Sanford Wallace. Spam has been a staple of most email inboxes for years - and has made it increasingly difficult for legitimate marketers' messages to reach their intended audience. Its volumes have   [...]
Posted: Monday, November 2nd 2009

Candidates Use Behavioral Targeting to Reach Voters

Social media, widely used in high-profile ways during the US 2008 presidential elections, is being used even more aggressively - and in more sophisticated applications - by politicians in this year's election cycle. Though it is rare nowadays to find a politician who doesn't have a Facebook profile or web page, some campaigns are going a step further, using online behavioral targeting to identify voters and target them with ads when they visit other websites. Targeting Online Behav  [...]
Posted: Monday, November 2nd 2009

Competing Groups Vie for .Gay Web Suffix

Two for-profit groups are planning to start the application process to create a top-level website domain, “.gay,” adding another suffix to a growing list that includes “.com,” “.edu,” “.org,” and “.net,” the New York Times reports. The petitions for the new gay-focused domain reflect a growing adoption of top-level internet domains by various causes - such as the en  [...]
Posted: Monday, October 26th 2009