The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement

Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Help

To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.


Your current selection AND NOT
» ad buying & planning 8 1
» ad pricing 1 8
» ad targeting 4 5
» ad technologies & vendors 2 7
» advertainment 2 7
» alternative marketing 2 7
» best practices 1 8
» biz buzz 1 8
» branding 1 8
» broadband 1 8
» co-op marketing & partnerships 1 8
» cross media 2 7
» demographics 4 5
» e-commerce 2 7
» entertainment 5 4
» legal, government & regulation 1 8
» major brands 3 6
» major players news 3 6
» media convergence 2 7
» nonsense & parodies 1 8
» online ad market 4 5
» privacy 1 8
» publishing 6 3
» research & stats 1 8
» search engine marketing 1 8
» signs of what's to come 1 8
» text ads 1 8
» tools & software 1 8
» top stories 1 8
» women 1 8
» worst practices 2 7

MARKETING JOBS
Advertisement

Adult Network Leaves AdBrite for Etology, Drags Clients Along

Online ad exchange Etology has just signed a multi-year agreement to power AVN Media Network's ad platform. The relationship is mutually exclusive. Etology unseats AdBrite as AVN Ads' ad-serving partner. AVN Media Network serves over 4,000 adult entertainment sites. It brings 1,268 pre-registered clients to Etology's stable. AVN Ads 2.0 launched on 3 December. Publisher revenue share has increased from 70 percent to 75 percent, and phone and online chat support have been added. Adver  [...]

ValueClick Groups Sites to Extend Valentine's Day Reach

ValueClick Media, the performance advertising network division of ValueClick, Inc., has announced a new custom channel, designed to extend the reach and effectiveness of campaigns centered around Valentine's Day, reports MediaBuyerPlanner. The channel, dubbed "Run of Love," is a group of sites selected from the ValueCli  [...]

'Oxygen' Gets Jump on Upfront, Previews Reality Shows

Citing accelerated change - in the online space, among others - Oxygen network has gotten quite a jump on the cable upfronts this year and is giving an early presentation to buyers "because your world is changing and we're changing with you," according Lisa Gersh, Oxygen president and COO, writes MediaWeek (  [...]

Readers Like Forbes.com's Provocative Content

Forbes.com, a popular news site whether you accept its own reported figures of over 15 million unique visitors worldwide or comScore's number of 13.2 million, attracts visitors thanks in part to its racy, provocative and wealth-obsessed lifestyle features that have little to do with business news, according to some competitors. Such content is unlikely to be published in the print edition of the magazi  [...]

Warner Bros. to Sever Zango Adware Link

Warner Bros. Studios is planning to end its relationship with adware firm Zango because of fears that kids could be exposed to adult content (aka pornography). Via a partnership with Zango (the former 180solutions) the Warner Bros. website, an online destination for kids, has been offering free game  [...]

Advertisement

Online Dating Settles Down

Online dating sites, once growing at meteoric rates - in 2003, revenue growth was 70 percent annually - have matured and settled down, with revenue growth at 5 percent in 2005 according to Jupiter, writes eMarketer. The top five online dating sites, in terms of unique visitors in Dec. 2005, were Yahoo Personals, Match.com, Spark Networks, True.com, and Mate1.com, according to comScore. Yahoo's was far and away the most popular, with 24.  [...]

Penthouse Launches Digital Version

Penthouse announced it has introduced a digital edition of its magazine, reports MediaBuyerPlanner. "By launching Penthouse digital, we are offering our advertisers a new venue and increased access to consumers," said Penthouse CEO Marc Bell. "It's also a lucrative means to distribute our content while still adding to our ABC rate base." The  [...]

Outing Google's Dirty Little Secrets

Though Microsoft, AOL and Yahoo have turned over search data (containing no personally identifiable information, they say) requested by the Justice Department, Google still refuses - "So why is Google the lone holdout?" asks Forbes.com. And it answers: "Perhaps the company really is worried about protecting your privacy. Much more likely: It is worried about protecting itself." Though  [...]

Advertisement

Oft-Raunchy Dawn and Drew Join Podshow Network

The stars of the often-raunchy Dawn and Drew Show podcast are in final negotiations to become paid podcasting employees of The Podshow Network, according to AdAge (  [...]