Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	4	10
» ad selling	3	11
» ad targeting	5	9
» ad technologies & vendors	1	13
» advertainment	5	9
» agencies & ad departments	2	12
» alternative marketing	5	9
» automotive	1	13
» best practices	1	13
» biz buzz	5	9
» branding	6	8
» campaigns & creatives of note	6	8
» consumer packaged goods	3	11
» cross media	2	12
» demographics	4	10
» domain names	1	13
» don't believe the hype	1	13
» e-commerce	1	13
» entertainment	5	9
» intrusive formats	1	13
» legal, government & regulation	1	13
» loyalty & retention	2	12
» major account moves	1	13
» major players news	3	11
» media convergence	1	13
» multi-channel marketing	1	13
» nonsense & parodies	5	9
» online ad market	1	13
» people	1	13
» political parties & organizations	1	13
» privacy	1	13
» promotions	2	12
» publishing	8	6
» research & stats	1	13
» rich media	1	13
» signs of doom	2	12
» signs of what's to come	1	13
» syndication & RSS	1	13
» tools & software	1	13
» top stories	1	13
» user experience	1	13
» viral marketing & social media	5	9
» women	2	12
» worst practices	4	10
» Youth	1	13

To Bait Young Political Enthusiasts, Mochila Enlists Obama Girl

To compel Gen-Y voters to follow election news on its content distribution channels, Mochila formed a partnership with Barely Political, a racy political site that owns the Obama Girl brand. Obama Girl -- played by Amber Lee Ettinger -- became an internet star last year with her video "I Got a Crush ... on Obam  [...]
Posted: Thursday, July 17th 2008

Penthouse Purchases Myriad Social Network Communities

Penthouse Media has bought Various Inc. and subsequently the 25 social networking sites it operates, reports The New York Times. The purchase came at a price of $500 million for sites primarily geared toward allowing members of niche communities find each other -- in the romantic sense. Sites include GradFinder, which connects college graduates, and BigChurch, which targets people looking for those   [...]
Posted: Wednesday, December 12th 2007

RJ Reynolds Cuts Flame on Femme-Stick Print Campaigns

Having long braced itself against snowballs of negativity following its sexy, sultry Camel No. 9 print campaigns, RJ Reynolds has announced its decision to cease print advertising in '08. Spokeswoman Jan Smith called the cut "an effort by the company to enhance and sharpen the effectiveness and efficiency of its marketing programs." Industry spectators, including Steve Hall at Adrants,   [...]
Posted: Friday, November 30th 2007

Jockey Starts Catchy Underwear Virus

Jockey has created a pair of microsites to remind people to buy new underwear, reports Brandweek. It's hoped that the humorous approaches taken on StopSquirming.com and JockeyUnderWars.com will appeal to young people who might not put much thought into underwear. The first site features e-cards to send to f  [...]
Posted: Friday, August 24th 2007

Roehm Accuses Wal-Mart of 'Smear Campaign'

The fight between marketing exec Julie Roehm and her former employer Wal-Mart got a bit uglier Wednesday when she issued a statement saying she is a victim of a "smear campaign," writes the Associated Press. Roehm challenged Wal-Mart's allegations of certain improprieties, such as having an affair with a subordinate, and said there was no valid reason for her dismissal: "Wal-Mart is insinuating   [...]
Posted: Thursday, March 29th 2007

Readers Like Forbes.com's Provocative Content

Forbes.com, a popular news site whether you accept its own reported figures of over 15 million unique visitors worldwide or comScore's number of 13.2 million, attracts visitors thanks in part to its racy, provocative and wealth-obsessed lifestyle features that have little to do with business news, according to some competitors. Such content is unlikely to be published in the print edition of the magazi  [...]
Posted: Tuesday, August 29th 2006

Warner Bros. to Sever Zango Adware Link

Warner Bros. Studios is planning to end its relationship with adware firm Zango because of fears that kids could be exposed to adult content (aka pornography). Via a partnership with Zango (the former 180solutions) the Warner Bros. website, an online destination for kids, has been offering free game  [...]
Posted: Friday, July 28th 2006

'Playboy' to Feature 'Girls from MySpace'

Playboy magazine's website plans to publish a photo spread of "Girls from MySpace," featuring women from the social and blogging site, according to MediaPost (via MediaBuyerPlanner). While Playboy has often tapped into pop culture for photo spread features - having published in the past photo spr  [...]
Posted: Monday, February 13th 2006

Penthouse Launches Digital Version

Penthouse announced it has introduced a digital edition of its magazine, reports MediaBuyerPlanner. "By launching Penthouse digital, we are offering our advertisers a new venue and increased access to consumers," said Penthouse CEO Marc Bell. "It's also a lucrative means to distribute our content while still adding to our ABC rate base." The  [...]
Posted: Wednesday, January 25th 2006

Yahoo, Starbucks Hook up for Personals

Starbucks and Yahoo Personals have agreed to cross-market each other's services until Valentine's Day, with Yahoo launching the "Espresso Dating Guide" co-branded site, writes MediaPost. Users can go to the site to get dating advice, find Starbucks locations, and receive a $10 Starbucks gift card for subscribing to Yahoo Personals - the m  [...]
Posted: Monday, January 23rd 2006

Correction: BK Chicken Was Porn Spoof

MarketingVOX: Wired: BK's Chicken Effort a Porn Takeoff A story MarketingVOX ran on Wednesday called into question the idea quickly spreading through various opinion columns that the recent Burger King viral c  [...]
Posted: Friday, April 16th 2004

BK Spreads Viral Chicken

Site: Subservient Chicken Burger King launched an artificial intelligence viral campaign, publishing the Subservient Chicken site, where visitors can command the guy-in-chicken-costume to do pretty much anything. After three minutes of experimentation, the chicken was able to obey all commands, incl  [...]
Posted: Monday, April 12th 2004

Ford Uses Movie Spoof to Promote SportKa

The Evil Twin: Ford Sportka Ford's Evil TwinIn a viral spoof modeled after the movie, The Mothman Prophecies, Ford U.K. has launched a campaign called 'Evil Twin' to promote its new SportKa. In the spoof, the car, apparently tinged with evil, has been sighted playing evil tricks on innocent  [...]
Posted: Wednesday, September 3rd 2003

Absolut Success for Product Placement

Ad Age: Make-believe Ad on 'Sex and the City' Creates Real-Life Sensation It was enough to make elegant ladies across the country spit out their martinis in shock when HBO's "Sex in the City" featured this parody ad for Absolut Hunk  [...]
Posted: Monday, August 4th 2003