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Top SocNet Games: MySpace Mobsters vs. Facebook Farmers

MySpace users continue to favor Mobster and mafia-themed role-playing games, while a growing interest in farming games appears to be taking hold on Facebook, according to a July analysis of top games played on both social networking sites by InsideSocialGames.com. The analysis indicated that during the past month there has been significant change on both the MySpace and Facebook gaming charts, including significant gains in t  [...]

Mobile Broadcast TV to Hit 120MM Users by 2012

Nearly 120 million mobile users in over 40 countries are may have broadcast TV services by 2012, compared with less than 12 million in 2007. And DVB-H will serve as the dominant transmission standard, according to a new report from Juniper Research, writes   [...]

'Oxygen' Gets Jump on Upfront, Previews Reality Shows

Citing accelerated change - in the online space, among others - Oxygen network has gotten quite a jump on the cable upfronts this year and is giving an early presentation to buyers "because your world is changing and we're changing with you," according Lisa Gersh, Oxygen president and COO, writes MediaWeek (  [...]

Maxim to 'Mobile-ize' Mag Content, Ads

The May issue of Maxim men's magazine will be mobile-friendly, featuring links to microsites and advertisements that can be accessed via readers' mobile phones, reports MediaPost. Readers will be able to see more photos of the Maximmodels and will have the opportunity to enter contests. Maxim's audience is partic  [...]

'Brokeback' Video Spoofs: Editing in Gayness and Gaiety

Online parodies of "Brokeback Mountain" are proliferating faster than video websites like youtube.com, gorillamask.net, and dailysixer.com can keep up with them, writes the New York Times. Some of them have been viewed hundreds of thousands of times. The parodies assume the same form: Trailers for imagined mashups that combine elements of "Brokeback Mountain" with other movies, like "Heat," "City Slickers," "Titanic," and "Fight   [...]

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Banned Super Bowl Ads Find Home on Heavy.com

Heavy.com has huddled together 16 commercials from this year's Super Bowl, including one by animal rights group PETA and a "director's cut" of the GoDaddy.com ad, reports MediaPost. "I think the ads that get rejected are always the more interesting ones," said David Carson, Heavy.com's cofounder and co-CEO. He said the site did not work out arrangements with the   [...]

Penthouse Launches Digital Version

Penthouse announced it has introduced a digital edition of its magazine, reports MediaBuyerPlanner. "By launching Penthouse digital, we are offering our advertisers a new venue and increased access to consumers," said Penthouse CEO Marc Bell. "It's also a lucrative means to distribute our content while still adding to our ABC rate base." The  [...]