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Taco Bell, SI Team for Faux Photo Campaign

Taco Bell has teamed with Sports Illustrated for a campaign centred around the magazine's popular Swimsuit Issue. The campaign drives audiences to DirectDaniella.com, which hosts videos of model Daniella Sarahyba in a variety of settings. Visitors can use their mouse to take pictures of her from the videos. Photos can be emailed to friends. SI and Taco Bell promoted the site with online ads on MTV.com and ESPN.com, as well as other sites with a large male audience. Taco Bell also ran in-st  [...]
Posted: Thursday, February 14th 2008

Canadian Adult Site Reaps Harvest from Facebook User Data

An Ontario-based adult entertainment company that conducts business under the name SlickCash has received legal complaints from Facebook, which asserts SlickCash "hacked" the social network's computers and tried accessing the personal information of users, reports The Globe and Mail. While it is not evident which information was eventually gleaned, court  [...]
Posted: Monday, December 17th 2007

Beckham Boosts Traffic to US Soccer Site to over One Million

Worldwide traffic figures to mlsnet.com, the official website of the leading US soccer league, attracted just over one million unique visitors in July - up 117 percent on the previous year - due in large part to the US arrival of former England captain David Beckham, who was signed by the LA Galaxy at the start of the year,   [...]
Posted: Tuesday, September 4th 2007

Roehm Accuses Wal-Mart of 'Smear Campaign'

The fight between marketing exec Julie Roehm and her former employer Wal-Mart got a bit uglier Wednesday when she issued a statement saying she is a victim of a "smear campaign," writes the Associated Press. Roehm challenged Wal-Mart's allegations of certain improprieties, such as having an affair with a subordinate, and said there was no valid reason for her dismissal: "Wal-Mart is insinuating   [...]
Posted: Thursday, March 29th 2007

Second Life Virtual Sex Biz Sold for $50K on eBay

One of the landmark businesses on Second Life, Amsterdam, sold on eBay Monday for $50,000 to a buyer located, appropriately enough, in the Netherlands, said the developer of the popular adult-oriented business, according to Information Week. Alderman's company, Eros LLC, specializes in adult business on the internet, with 90 percent of its business in Second Life. He said Eros s  [...]
Posted: Thursday, March 29th 2007

Anonymous Blog at Center of Sorrell Libel Trial

A trial in London pits WPP boss Martin Sorrell against two ad executives he claims authored an anonymous - and libelous - blog disparaging him and his agency, reports the New York Times.  The blog referred to Sorrell as an imposing mafia-boss type and included remarks and photos of him with a woman who worked at a WPP firm and who also had a relationship with Sorrell. The two alleged blog authors are former  [...]
Posted: Wednesday, March 28th 2007

No Resuscitation for Kissing Mechanics Spot after Gay Rights Criticism

Snickers had planned to extend the life of its "Mechanics" spot - which depicted macho mechanics reacting badly to an unintentional kiss - by asking people to vote on multiple endings, with the favored ending to premiere during the Daytona 500 on Feb. 18, writes Promo Magazine (  [...]
Posted: Wednesday, February 7th 2007

ValueClick Groups Sites to Extend Valentine's Day Reach

ValueClick Media, the performance advertising network division of ValueClick, Inc., has announced a new custom channel, designed to extend the reach and effectiveness of campaigns centered around Valentine's Day, reports MediaBuyerPlanner. The channel, dubbed "Run of Love," is a group of sites selected from the ValueCli  [...]
Posted: Thursday, January 25th 2007

'Oxygen' Gets Jump on Upfront, Previews Reality Shows

Citing accelerated change - in the online space, among others - Oxygen network has gotten quite a jump on the cable upfronts this year and is giving an early presentation to buyers "because your world is changing and we're changing with you," according Lisa Gersh, Oxygen president and COO, writes MediaWeek (  [...]
Posted: Wednesday, January 24th 2007

MSN Search Launches Sexy Viral to Combat Google

The strikingly beautiful mascot behind MSN Search's viral Ms. Dewey sure beats a guy in a chicken suit - at least that's what MSN is hoping. The wisecracking Ms. Dewey is set in front of a futuristic cityscape and responds to users' search queries with a wide arrray of prop comedy and theatrics. Created by web shop Evolution Bureau, Ms. Dewey is played by actress Javina Gavankar. Mirroring Burger Kin  [...]
Posted: Wednesday, November 15th 2006

MySpace Teen Safety Clean-Up May See Backlash

In an effort to promote teen safety, social network MySpace recently deleted 200,000 "objectionable" accounts, but the move may have been a risky one, writes Business 2.0. When Friendster - another social networking site - began removing profiles it found too risque or offensive, users ran for the exits, helping to spur rival so  [...]
Posted: Monday, April 3rd 2006

Judge: Google Image Search Likely Violates Copyright Law

A federal judge in Los Angeles ruled on Friday that portions of Google's image search likely violate U.S. law, saying the adult-oriented Perfect 10 website was able to show that "by creating and displaying thumbnail copies of its photographs" Google probably infringes copyright law, writes Silicon.com. U.S. District Judge A Howard Matz said he would award Perfect 10 a preliminary injunction against Google. Google s  [...]
Posted: Wednesday, February 22nd 2006

'Playboy' to Feature 'Girls from MySpace'

Playboy magazine's website plans to publish a photo spread of "Girls from MySpace," featuring women from the social and blogging site, according to MediaPost (via MediaBuyerPlanner). While Playboy has often tapped into pop culture for photo spread features - having published in the past photo spr  [...]
Posted: Monday, February 13th 2006

Outing Google's Dirty Little Secrets

Though Microsoft, AOL and Yahoo have turned over search data (containing no personally identifiable information, they say) requested by the Justice Department, Google still refuses - "So why is Google the lone holdout?" asks Forbes.com. And it answers: "Perhaps the company really is worried about protecting your privacy. Much more likely: It is worried about protecting itself." Though  [...]
Posted: Tuesday, January 24th 2006

Yahoo, Starbucks Hook up for Personals

Starbucks and Yahoo Personals have agreed to cross-market each other's services until Valentine's Day, with Yahoo launching the "Espresso Dating Guide" co-branded site, writes MediaPost. Users can go to the site to get dating advice, find Starbucks locations, and receive a $10 Starbucks gift card for subscribing to Yahoo Personals - the m  [...]
Posted: Monday, January 23rd 2006

ICANN Again Puts .xxx on Hold

The proposal to create a .xxx domain was removed from the agenda of the ICANN board meeting in Vancouver, British Columbia, on Friday - the second time that it has pushed back plans to approve .XXX, after a delay in September, reports CNET. The proposed creation of the new domain has ruffled the feathers of some U.S. groups that have lobbied the government, which oversees ICANN.   [...]
Posted: Monday, December 5th 2005

AOL Criticized for New Sexy Ad

WSJ (subscription required): America Online Launches Cheeky New Ad Campaign NY Post: Wall St. Not Wowed by AOL's Campaign The Post writes:On the heels of a $35 million marketing campaign and a new broadband offering, AOL got dinged yesterday as investors decided they weren't convinced either could help the company.   [...]
Posted: Tuesday, March 25th 2003