Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 1 | 3 |
| » alternative marketing | 1 | 3 |
| » campaigns & creatives of note | 1 | 3 |
| » cross media | 1 | 3 |
| » demographics | 1 | 3 |
| » e-commerce | 2 | 2 |
| » email marketing | 1 | 3 |
| » entertainment | 2 | 2 |
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- Showing 1 - 4 of 4
'Green Monday' Sets New Record with $881MM in Holiday Online Sales
"Green Monday," coined by eBay to describe the second Monday in Dec. as the heaviest online spending day of the season, may well live up to that claim: US retail e-commerce on Dec. 10 totaled $881 million (up 33 percent vs. last year) - and a record as the heaviest online spending day ever, comScore said ( [...]
Posted: Monday, December 17th 2007
Porn Leads in Spam Open Rate
Spam messages promoting porn are 280 times as effective in getting recipients to click on them as messages advertising pharmacy drugs, which are the next most effective type of spam, reports the New York Times, citing a report from CipherTrust (via MediaBuyerPlanner). The third most successful variety is spam advertising Rolex watches, 0.007 [...]
Posted: Friday, July 7th 2006
Maxim to 'Mobile-ize' Mag Content, Ads
The May issue of Maxim men's magazine will be mobile-friendly, featuring links to microsites and advertisements that can be accessed via readers' mobile phones, reports MediaPost. Readers will be able to see more photos of the Maximmodels and will have the opportunity to enter contests. Maxim's audience is partic [...]
Posted: Friday, March 24th 2006
Online Dating Dark Horse Vaults to No. 1
Reuters/USA Today: Dating site eHarmony has 436 questions for you
eHarmony.com, high on a PR buzz about its patent on a certain form of match making and pushed by a $10 million ad campaign, now accounts for 38 percent of online dating industry revenues, according to comScore. While Hitwise reports it is merely number six in web traffic, the site's higher prices and higher perceived value appear to be push [...]
Posted: Wednesday, June 2nd 2004
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