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Ad Retouching Gets Legal Once-Over in UK and France

Hoping to improve self-esteem problems experienced by girls and women that feel pressure to live up to images of digitally altered counterparts, British and French lawmakers are pushing for laws that force advertisers to disclose when retouching is used on models. "When teenagers and women look at these pictures in magazines, they end up feeling unhappy with themselves," said British Parliament member Jo Swinson of the Liberal Democratic Party (  [...]
Posted: Monday, September 28th 2009

RJ Reynolds Cuts Flame on Femme-Stick Print Campaigns

Having long braced itself against snowballs of negativity following its sexy, sultry Camel No. 9 print campaigns, RJ Reynolds has announced its decision to cease print advertising in '08. Spokeswoman Jan Smith called the cut "an effort by the company to enhance and sharpen the effectiveness and efficiency of its marketing programs." Industry spectators, including Steve Hall at Adrants,   [...]
Posted: Friday, November 30th 2007

WallStreet.com Hits Auction with High Hopes, Leaves with Little Else

After speculation that it might move for at least $10 million, WallStreet.com failed to attract many suitors at the end of its debut auction on Friday. WallStreet.com's alleged reserve price of $4 million to $5 million was left unmet, with the highest bid coming in at $3 million,   [...]
Posted: Monday, October 15th 2007

Beckham Boosts Traffic to US Soccer Site to over One Million

Worldwide traffic figures to mlsnet.com, the official website of the leading US soccer league, attracted just over one million unique visitors in July - up 117 percent on the previous year - due in large part to the US arrival of former England captain David Beckham, who was signed by the LA Galaxy at the start of the year,   [...]
Posted: Tuesday, September 4th 2007

No Resuscitation for Kissing Mechanics Spot after Gay Rights Criticism

Snickers had planned to extend the life of its "Mechanics" spot - which depicted macho mechanics reacting badly to an unintentional kiss - by asking people to vote on multiple endings, with the favored ending to premiere during the Daytona 500 on Feb. 18, writes Promo Magazine (  [...]
Posted: Wednesday, February 7th 2007

Online Dating Sites Get Busy in New Year

The year might be winding down for many business sectors - but, for online-dating services, immediately before and after New Year's is a peak time for attracting new customers. As Americans make their New Year's resolutions, beginning a new relationship will be a top priority for singles, and that translates into a surge in new customers for online dating services - which is exactly what the two leaders in online dating, eHarmony and   [...]
Posted: Tuesday, December 26th 2006

MSN Pink Ads Pulled - Too Racy

MSN dropped a blog-targeted ad campaign by Control Room, an independent company that produced on-demand concerts for MSN, to promote a Pink concert on the portal because some of the work was in poor taste, reports AdWeek. Control Room planned a banner push on celebrity blogs   [...]
Posted: Wednesday, December 20th 2006

MSN Search Launches Sexy Viral to Combat Google

The strikingly beautiful mascot behind MSN Search's viral Ms. Dewey sure beats a guy in a chicken suit - at least that's what MSN is hoping. The wisecracking Ms. Dewey is set in front of a futuristic cityscape and responds to users' search queries with a wide arrray of prop comedy and theatrics. Created by web shop Evolution Bureau, Ms. Dewey is played by actress Javina Gavankar. Mirroring Burger Kin  [...]
Posted: Wednesday, November 15th 2006

Readers Like Forbes.com's Provocative Content

Forbes.com, a popular news site whether you accept its own reported figures of over 15 million unique visitors worldwide or comScore's number of 13.2 million, attracts visitors thanks in part to its racy, provocative and wealth-obsessed lifestyle features that have little to do with business news, according to some competitors. Such content is unlikely to be published in the print edition of the magazi  [...]
Posted: Tuesday, August 29th 2006

Shai Uses Pornographic Online Video to Sell Clothes

Paris-based clothing catalog Shai is using online video catalogs at SexPacking.com that are pornographic in nature, or, as a company press release phrases it, that "highlight the seductive dimension of the line," writes Media Life (via MediaBuyerPlanner). The three   [...]
Posted: Monday, May 15th 2006

Banned Super Bowl Ads Find Home on Heavy.com

Heavy.com has huddled together 16 commercials from this year's Super Bowl, including one by animal rights group PETA and a "director's cut" of the GoDaddy.com ad, reports MediaPost. "I think the ads that get rejected are always the more interesting ones," said David Carson, Heavy.com's cofounder and co-CEO. He said the site did not work out arrangements with the   [...]
Posted: Wednesday, February 1st 2006

Yahoo, Starbucks Hook up for Personals

Starbucks and Yahoo Personals have agreed to cross-market each other's services until Valentine's Day, with Yahoo launching the "Espresso Dating Guide" co-branded site, writes MediaPost. Users can go to the site to get dating advice, find Starbucks locations, and receive a $10 Starbucks gift card for subscribing to Yahoo Personals - the m  [...]
Posted: Monday, January 23rd 2006

Correction: BK Chicken Was Porn Spoof

MarketingVOX: Wired: BK's Chicken Effort a Porn Takeoff A story MarketingVOX ran on Wednesday called into question the idea quickly spreading through various opinion columns that the recent Burger King viral c  [...]
Posted: Friday, April 16th 2004

BK Spreads Viral Chicken

Site: Subservient Chicken Burger King launched an artificial intelligence viral campaign, publishing the Subservient Chicken site, where visitors can command the guy-in-chicken-costume to do pretty much anything. After three minutes of experimentation, the chicken was able to obey all commands, incl  [...]
Posted: Monday, April 12th 2004

GM Learns Lesson in Global Branding

BBC: Buick 'Masturbation' Car Renamed The 2004 Buick Monkey SpankAdmittedly, we at MarketingWonk are not exactly masters of brand naming, but t  [...]
Posted: Saturday, October 25th 2003

Ford Uses Movie Spoof to Promote SportKa

The Evil Twin: Ford Sportka Ford's Evil TwinIn a viral spoof modeled after the movie, The Mothman Prophecies, Ford U.K. has launched a campaign called 'Evil Twin' to promote its new SportKa. In the spoof, the car, apparently tinged with evil, has been sighted playing evil tricks on innocent  [...]
Posted: Wednesday, September 3rd 2003