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13 Words Marketers Should Avoid on Facebook

More and more interesting facts about social media users emerge as entrepreneurs, university scientists and marketers slice and dice the data that is   [...]

Ad Retouching Gets Legal Once-Over in UK and France

Hoping to improve self-esteem problems experienced by girls and women that feel pressure to live up to images of digitally altered counterparts, British and French lawmakers are pushing for laws that force advertisers to disclose when retouching is used on models. "When teenagers and women look at these pictures in magazines, they end up feeling unhappy with themselves," said British Parliament member Jo Swinson of the Liberal Democratic Party (  [...]

Depressed Dow Drives Americans into Arms of Online Dating

A handful of online dating sites are reporting activity spikes following September's global financial crisis. "On days when the US Dow Jones industrial went down [...] by more than 100 points, more people were likely to log in and spend more time on the site," stated Senior Research Scientist Gian Gonzaga in an interview with Reuters. "People seek out companionship in times of stress. Studies repeatedly show   [...]

To Bait Young Political Enthusiasts, Mochila Enlists Obama Girl

To compel Gen-Y voters to follow election news on its content distribution channels, Mochila formed a partnership with Barely Political, a racy political site that owns the Obama Girl brand. Obama Girl -- played by Amber Lee Ettinger -- became an internet star last year with her video "I Got a Crush ... on Obam  [...]

Taco Bell, SI Team for Faux Photo Campaign

Taco Bell has teamed with Sports Illustrated for a campaign centred around the magazine's popular Swimsuit Issue. The campaign drives audiences to DirectDaniella.com, which hosts videos of model Daniella Sarahyba in a variety of settings. Visitors can use their mouse to take pictures of her from the videos. Photos can be emailed to friends. SI and Taco Bell promoted the site with online ads on MTV.com and ESPN.com, as well as other sites with a large male audience. Taco Bell also ran in-st  [...]

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Canadian Adult Site Reaps Harvest from Facebook User Data

An Ontario-based adult entertainment company that conducts business under the name SlickCash has received legal complaints from Facebook, which asserts SlickCash "hacked" the social network's computers and tried accessing the personal information of users, reports The Globe and Mail. While it is not evident which information was eventually gleaned, court  [...]

When Polled, UK Women Prefer Shapely Figures to Slim Ones

A survey conducted by YouGov plc found British women prefer the figures of Catherine Zeta-Jones and Charlotte Church to those of Kate Moss and Victoria Beckham. The survey was conducted among 1,000 UK women over the ages of 18, between the 5th and 7th of September. The data was weighed as a representation of the population at large. 38 percent of women polled would be more comfortable with Zeta-Jones' buxom figure, with 8 perc  [...]

Dating in Digital Era Gets AJAX Treatment

With the proliferation of free "friendship" sites like MySpace and Facebook, paid dating sites are dipping into the social networking playbook to freshen up the look of dating 2.0, according to The Guardian. British dating site Dating Direct, whose tagline reads, "Same game, new rules," offers the serial daters of the online world a suite of staples: instant messaging, compati  [...]

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Second Life Virtual Sex Biz Sold for $50K on eBay

One of the landmark businesses on Second Life, Amsterdam, sold on eBay Monday for $50,000 to a buyer located, appropriately enough, in the Netherlands, said the developer of the popular adult-oriented business, according to Information Week. Alderman's company, Eros LLC, specializes in adult business on the internet, with 90 percent of its business in Second Life. He said Eros s  [...]

No Resuscitation for Kissing Mechanics Spot after Gay Rights Criticism

Snickers had planned to extend the life of its "Mechanics" spot - which depicted macho mechanics reacting badly to an unintentional kiss - by asking people to vote on multiple endings, with the favored ending to premiere during the Daytona 500 on Feb. 18, writes Promo Magazine (  [...]

Online Dating Sites Get Busy in New Year

The year might be winding down for many business sectors - but, for online-dating services, immediately before and after New Year's is a peak time for attracting new customers. As Americans make their New Year's resolutions, beginning a new relationship will be a top priority for singles, and that translates into a surge in new customers for online dating services - which is exactly what the two leaders in online dating, eHarmony and   [...]

Firefox Fixes Prompt Fans to Restart Condom Campaign

With recent news of security holes in Firefox, Mozilla has scratched a college poster campaign associating the browser with the security of a condom; apparently, however, fans of the browser plan to revive the image, CNET reports. Mozilla announc  [...]