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60 Second Problem Solver: $13M for Sex.com! Is my domain name really that important?

It depends on your business model. If you have a product name by which you are known, then yes, it is better to have that name as your URL. It could even give you a boost competing against larger companies. Rob Monster, the Founder, Chairman and CEO of Epik.com, told Domain Name Journal recently that the SEO and content work necessary to promote an unobvious domain name can easily be t  [...]
Posted: Friday, October 22nd 2010

13 Words Marketers Should Avoid on Facebook

More and more interesting facts about social media users emerge as entrepreneurs, university scientists and marketers slice and dice the data that is   [...]
Posted: Friday, June 25th 2010

Industry Buzz & News: 02/23/10

Measurement & Analytics: Millennial says TapMetrics buy to serve advertisers by helping developers. Ad Technologies: Google revamps DoublClick, puts own name on it. Social Media: Facebook campaign may   [...]
Posted: Tuesday, February 23rd 2010

Industry Buzz & Snippets: 02/19/09

Smartphones: Apple bumps 3G download cap to 20MB. AT&T to offer Android smartphone. Sprint 4G handset to launch by summer.   [...]
Posted: Friday, February 19th 2010

Ad Retouching Gets Legal Once-Over in UK and France

Hoping to improve self-esteem problems experienced by girls and women that feel pressure to live up to images of digitally altered counterparts, British and French lawmakers are pushing for laws that force advertisers to disclose when retouching is used on models. "When teenagers and women look at these pictures in magazines, they end up feeling unhappy with themselves," said British Parliament member Jo Swinson of the Liberal Democratic Party (  [...]
Posted: Monday, September 28th 2009

Top SocNet Games: MySpace Mobsters vs. Facebook Farmers

MySpace users continue to favor Mobster and mafia-themed role-playing games, while a growing interest in farming games appears to be taking hold on Facebook, according to a July analysis of top games played on both social networking sites by InsideSocialGames.com. The analysis indicated that during the past month there has been significant change on both the MySpace and Facebook gaming charts, including significant gains in t  [...]
Posted: Tuesday, August 4th 2009

1 in 5 Teens Sends Sexually Explicit Pics Over 'Net

One in five teen girls (22%), nearly as many teen boys (18%) and one-third (33%) of young adults say they have electronically sent, or posted online, nude or semi-nude photographic or video images of themselves, according to (pdf) a survey by The National Campaign to Prevent Teen and Unplanned Pregnancy and CosmoGir  [...]
Posted: Wednesday, January 7th 2009

SI.com Enjoys Record Year, Due in Part to Swimsuits

Sports Illustrated's website is receiving record traffic, thanks to content from its annual swimsuit issue segment, which hit the site on February 12. SI.com's internal stats say the section generated 5.4 million unique users, a 41 percent increase from last year. In the last ten days, users averaged 31 page views per person, up 35 percent from 2007. The web component of SI's swimsuit issue has become an event in itself.   [...]
Posted: Monday, February 25th 2008

Taco Bell, SI Team for Faux Photo Campaign

Taco Bell has teamed with Sports Illustrated for a campaign centred around the magazine's popular Swimsuit Issue. The campaign drives audiences to DirectDaniella.com, which hosts videos of model Daniella Sarahyba in a variety of settings. Visitors can use their mouse to take pictures of her from the videos. Photos can be emailed to friends. SI and Taco Bell promoted the site with online ads on MTV.com and ESPN.com, as well as other sites with a large male audience. Taco Bell also ran in-st  [...]
Posted: Thursday, February 14th 2008

Appropriately, Moniker Auction Draws Porn Domain Seekers to Vegas

Those looking to stock up on porn-related domain names, may want to hit Las Vegas for a large-scale auction for adult URLs. On Tuesday, January 15th, Moniker will hold an auction of 2,000 adult-oriented domain names, part of the Internext Expo in Las Vegas. Bidding will be open to attendees. Those who cannot attend may bid on a corresponding online auction. Domains available will be both n  [...]
Posted: Monday, January 7th 2008

'Green Monday' Sets New Record with $881MM in Holiday Online Sales

"Green Monday," coined by eBay to describe the second Monday in Dec. as the heaviest online spending day of the season, may well live up to that claim: US retail e-commerce on Dec. 10 totaled $881 million (up 33 percent vs. last year) - and a record as the heaviest online spending day ever, comScore said (  [...]
Posted: Monday, December 17th 2007

Penthouse Purchases Myriad Social Network Communities

Penthouse Media has bought Various Inc. and subsequently the 25 social networking sites it operates, reports The New York Times. The purchase came at a price of $500 million for sites primarily geared toward allowing members of niche communities find each other -- in the romantic sense. Sites include GradFinder, which connects college graduates, and BigChurch, which targets people looking for those   [...]
Posted: Wednesday, December 12th 2007

RJ Reynolds Cuts Flame on Femme-Stick Print Campaigns

Having long braced itself against snowballs of negativity following its sexy, sultry Camel No. 9 print campaigns, RJ Reynolds has announced its decision to cease print advertising in '08. Spokeswoman Jan Smith called the cut "an effort by the company to enhance and sharpen the effectiveness and efficiency of its marketing programs." Industry spectators, including Steve Hall at Adrants,   [...]
Posted: Friday, November 30th 2007

When Polled, UK Women Prefer Shapely Figures to Slim Ones

A survey conducted by YouGov plc found British women prefer the figures of Catherine Zeta-Jones and Charlotte Church to those of Kate Moss and Victoria Beckham. The survey was conducted among 1,000 UK women over the ages of 18, between the 5th and 7th of September. The data was weighed as a representation of the population at large. 38 percent of women polled would be more comfortable with Zeta-Jones' buxom figure, with 8 perc  [...]
Posted: Monday, September 17th 2007

Beckham Boosts Traffic to US Soccer Site to over One Million

Worldwide traffic figures to mlsnet.com, the official website of the leading US soccer league, attracted just over one million unique visitors in July - up 117 percent on the previous year - due in large part to the US arrival of former England captain David Beckham, who was signed by the LA Galaxy at the start of the year,   [...]
Posted: Tuesday, September 4th 2007

Jockey Starts Catchy Underwear Virus

Jockey has created a pair of microsites to remind people to buy new underwear, reports Brandweek. It's hoped that the humorous approaches taken on StopSquirming.com and JockeyUnderWars.com will appeal to young people who might not put much thought into underwear. The first site features e-cards to send to f  [...]
Posted: Friday, August 24th 2007

Dating in Digital Era Gets AJAX Treatment

With the proliferation of free "friendship" sites like MySpace and Facebook, paid dating sites are dipping into the social networking playbook to freshen up the look of dating 2.0, according to The Guardian. British dating site Dating Direct, whose tagline reads, "Same game, new rules," offers the serial daters of the online world a suite of staples: instant messaging, compati  [...]
Posted: Friday, July 13th 2007

New Dating Site Starts in Real World, Moves Online

A new online dating startup will reverse the process of first chatting online before an actual meet-up, reports Springwise. Admit an Attraction allows people to meet online after first meeting in the physical world. The site sells Attraction Tickets that members can hand out to someone they meet in public,  [...]
Posted: Friday, June 29th 2007

Adult-Movie Producers Seek Piracy Solutions

The porn industry is known to have driven advances in technology - from the growth of broadband to online credit-card processing - and it's now taking part in the war against pirated video, according to CNET. Like other media companies, producers of adult films are struggling with online piracy. That's led to some "innovation" that seems more like a throwback to the early days of TV,  [...]
Posted: Monday, April 2nd 2007

Roehm Accuses Wal-Mart of 'Smear Campaign'

The fight between marketing exec Julie Roehm and her former employer Wal-Mart got a bit uglier Wednesday when she issued a statement saying she is a victim of a "smear campaign," writes the Associated Press. Roehm challenged Wal-Mart's allegations of certain improprieties, such as having an affair with a subordinate, and said there was no valid reason for her dismissal: "Wal-Mart is insinuating   [...]
Posted: Thursday, March 29th 2007