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Complaints vs Video AdNets Rise as Buyers Pay for Ineffective Ads

With the popularity of online video advertising on the rise, media buyers are faced with large variations in pricing and options to decipher. Pre-roll video ads can run anywhere from CPMs under $10 to $50 CPMs - and if buyers aren't careful, they can end up paying for ineffective ads. Some industry observers are pointing out that video ad networks are deliberately inflating ad impression numbers by running video ads that begin automatically when a user lands on a site, with those ads sometime  [...]
Posted: Tuesday, September 29th 2009

AP Software Tracks Appropriation of Content

The Associated Press is adding software to its articles, intended to inform readers of usage rights associated with the content -- and act as a policing agent, automatically informing the AP about how the article elsewhere online. Each article will be published with a digital "wrapper" -- data not visible to users that maximizes the content's ranking in search engines and tracks its movements across the web. The program will be introduced in stages stretching over the course of the next year,  [...]
Posted: Monday, July 27th 2009

Revised TOS Gives Facebook Perpetual Rights to User Content

This month Facebook revised its Terms of Use, a document it is legally permitted to update at any time without informing users. Users demonstrate tacit acceptance of the Terms by continuous use of the site. The revision grants Facebook complete, perpetual ownership of content up  [...]
Posted: Monday, February 16th 2009

Olympics Coverage: Too Hot for NBC to Share

NBC lawyers are working around the clock to prevent millions of online publishers from "stealing" Olympic coverage and embedding it on unauthorized blogs, websites and social networking pages. The network is also issuing takedown notices to video sharing sites like Veetle.com:   [...]
Posted: Thursday, August 14th 2008

Redlasso Sued for Violating NBC, Fox Copyrights

NBC and Fox, the co-owners of streaming video network Hulu.com, are suing video-clip service Redlasso for violating copyright and trademark rights. Redlasso permits websites to embed short clips of shows "without any authorization, permission, consent or license from the networks," the lawsuit alleges. The site positions itself as "The Bloggers On-line Media Center [sic]." The suit was filed in a New York federal dist  [...]
Posted: Friday, July 25th 2008

AP Ends Blogger Battle Over Fair Use of Content

The Associated Press (AP) reports it has resolved its conflict with copyright-infringing bloggers. The AP recently attacked bloggers in a media fight about "fair use" of content. Specifically, it took issue with bloggers excerpting titles or sentences from its articles, which other publications mus  [...]
Posted: Monday, June 23rd 2008

AP, Blogging Group to Create Unified Guidelines

This Thursday, the Associated Press (AP) will meet with the Media Bloggers Association in hopes of creating appropriate guidelines for quoting AP stories, reports Wired (via the AP). Prominent bloggers recently critiqued the AP for its defensive stance o  [...]
Posted: Wednesday, June 18th 2008

AP Takes Bloggers on in Copyright Fight; Arrington Boycotts It

The Associated Press is battling small online news sites -- in essence, bloggers -- that have "quoted too heavily" from its stories, reports the Guardian. The news site takes issue with bloggers that quote large excerpts from a news story, even if they link to the original article. Irene Keselman, the intellectual property governance coordinator for the AP, sent a letter to the Dr  [...]
Posted: Monday, June 16th 2008

Google Pulls Video Out of Search Results

Google has removed the ability to view videos in its "blended" search results, reports Search Engine Land. A recent study found that users prefer "blended" search results to search that lists pages by aggregate relevance -- which sometimes fails to account for images, video and news content. Typically, video result  [...]
Posted: Friday, June 6th 2008

Google: Viacom Hurts Internet Users by Suing YouTube

According to Google, Viacom's $1 billion copyright infringement lawsuit against YouTube is harmful to data exchange on the internet. This is not the first time Google has argued this position. It made a similar argument -- that Viacom's copyright lawsuit hurts the internet at large, not just YouTube -- in May of last year. In its attempt to makeg carriers and hosting providers liable for the sprea  [...]
Posted: Tuesday, May 27th 2008

Facebook Cuts Google's 'Friend Connect' Out of API Program

Facebook has banned Google's Friend Connect from its API program, reports TechCrunch. The ban occurred mere days after the near-simultaneous launches of Facebook Connect and Google's Friend Connect. Both services enable users to sync profile information across all social networks. Fac  [...]
Posted: Monday, May 19th 2008

CW: Sorry Mates, No Online 'Gossip Girl' for You

Against the gospel of bigger networks like NBCU and ABC, the CW has decided to stop streaming episodes of flagship show Gossip Girl online. Executives are concerned the show's online popularity may be contributing to its weakness on TV. For while Gossip Girl is among the most downloaded shows on iTunes and a strong generator of online buzz (  [...]
Posted: Tuesday, April 22nd 2008

600 YouTube Users See Footage of Gang Rape

This week YouTube suffered reprimands from MPs after failing to remove footage of a gang rape. VP and General Counsel Kent Walker of Google attributed the mishap to "human error," according to the Guardian. "Our reviewers review a lot of material and in some cases simply just make a mistake," he said. The rape was viewed over 600 times before YouTube took it down. MPs c  [...]
Posted: Thursday, April 3rd 2008

Writers Respond to 'New Economic Partnership' with New Compensation Proposal

In response to a proposal from studios called the New Economic Partnership, striking Hollywood writers made their own proposal yesterday. The New Economic Partnership proposed a compensation scale for shows repurposed for the internet that roughly matches the existing model for DVD purchases. Under the terms of the NEP, writers would receive a single $250 payment for one ye  [...]
Posted: Friday, December 7th 2007

MoveOn Launches Privacy Campaign Against Facebook Social Ads

Calling Facebook's new Social Ads strategy an invasion of privacy, MoveOn.org is asking Facebook members to sign a petition against the social network's new ad plan. Specifically, MoveOn and its constituents are reacting to a new feature, implemented this week, that displays private purchases members made on other sites onto users' Facebook News Feeds.   [...]
Posted: Wednesday, November 21st 2007

Online Marketers Spill Beans on Best, Worst Tactics

Online marketers rated what tactics worked best - and worst - in 2006 and those that they plan to focus on, and spend money on, this year, writes eMarketer, citing a yearend 2006 study by MarketingSherpa and ad:tech. The ad:tech early-adopte  [...]
Posted: Friday, February 2nd 2007

Umbria: Spam Blogs Clutter Search Results

Though some 80,000 blogs are being created every day, 10-20 percent of them may be spam, according to Umbria Communications, which monitors consumer-generated media, reports AdWeek. Umbria's research has found that 2.7 million blogs out of 20.3 million are spam blogs, or splogs, many of  [...]
Posted: Thursday, December 22nd 2005

Splog Swell Causes Waves in Blogosphere

Blog spam - or splog - a problem that's been brewing for months, finally boiled over this week and created a real mess, especially for Google, whose Blogger blog-creation tool and BlogSpot hosting service were used to launch the biggest splog attack to date, clogging RSS readers and manipulating search engine rankings, reports CNET. The scope and sophistication of the attack mark a turning point in   [...]
Posted: Friday, October 21st 2005

RSS Ads Already Targeted by Anti-Ad Tech

PaidContent: Let the Stripping Begin They've barely showed up on the web, but already ads appearing in the syndicated RSS text feeds of sites are facing ad strippers - pieces of technology consumers can install to prevent the showing of advertising. Ad blockers generally have very low usage, with the exception of pop-up blockers, where people are more annoyed at the pop-up medium than at the advertising it contains.   [...]
Posted: Monday, November 22nd 2004