Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	72	70
» ad pricing	2	140
» ad selling	19	123
» ad targeting	43	99
» ad technologies & vendors	27	115
» advertainment	43	99
» affiliate marketing	1	141
» agencies & ad departments	2	140
» alternative marketing	52	90
» Asia/Pacific	1	141
» best practices	7	135
» biz buzz	70	72
» branding	39	103
» broadband	25	117
» campaigns & creatives of note	26	116
» case studies	1	141
» co-op marketing & partnerships	52	90
» computers & tech	6	136
» consumer packaged goods	5	137
» cross media	33	109
» demographics	6	136
» direct marketing	3	139
» domain names	49	93
» don't believe the hype	2	140
» e-commerce	13	129
» email marketing	3	139
» Europe	4	138
» events	2	140
» finance	2	140
» healthcare	1	141
» How-to	1	141
» instant messaging marketing	3	139
» legal, government & regulation	7	135
» loyalty & retention	14	128
» major account moves	3	139
» major brands	47	95
» major players news	54	88
» measurement & analytics	7	135
» media convergence	49	93
» mobile marketing	16	126
» multi-channel marketing	18	124
» new and improved	19	123
» online ad market	77	65
» pearls of wisdom	1	141
» people	8	134
» personalization	8	134
» political parties & organizations	2	140
» promotions	8	134
» publishing	41	101
» research & stats	9	133
» rich media	35	107
» search engine marketing	10	132
» seniors	1	141
» sex sells	2	140
» signs of doom	3	139
» signs of recovery	1	141
» signs of what's to come	60	82
» small business	2	140
» technical innovation	11	131
» telecom	1	141
» text ads	10	132
» tools & software	20	122
» top stories	2	140
» travel	1	141
» user experience	51	91
» viral marketing & social media	26	116
» weblog marketing	18	124
» women	8	134
» worst practices	5	137
» Youth	25	117

Streaming Olympics Coverage Foretells More Sports Specials – and Fees

TV Everywhere is still in its infancy but a new offering on NBCOlympics.com illustrates how easily it can - and probably will - be customized and segmented for specific viewers. People who subscribe to cable, satellite or telco TV service will be able to view live streaming Olympics coverage on NBCOlympics.com. Called "Olympics Online Connect", the service, for which viewers have to register, will provide more than 1,000 hours of live Olympic streaming  [...]
Posted: Tuesday, December 29th 2009

Hulu Adds Search and Analytics

Hulu has added search and analytics to its product line up, according to the web streaming TV site's blog, significantly enhancing the site's usefulness to marketers. The new beta feature, launched from Hulu Labs, is called Captions Search. It allows users to search the captions for thousands of videos across hundreds of shows - as well as from a new Captions tab on any show or video page with captions. The analytics will   [...]
Posted: Tuesday, December 22nd 2009

GOOG (and Copyright Holders) Make Good with YouTube's Content ID

Through Content ID, a service that protects copyright holders, enables them to profit from music appropriated by users, and lets them track user sentiment (via YouTube Insights), Google has found a way to monetize video socnet YouTube. In general, Content ID enables companies, such as music labels, to track unofficial uses of their content, then decide whether to forbid that use (by stripping a video if its music, for example) or monetize it by adding music-purchasing buttons alongside the co  [...]
Posted: Tuesday, September 29th 2009

Bing & Ping Connects Search to Socnets; Windows Live Ominously Omitted

Microsoft is now inviting Facebook fans to test a new program called Bing & Ping, which enables them to share their Bing search results with friends on various social networks, as well as email. Results include restaurant recommendations, local movie times, flight statuses and other means by which data has been terraced. "Say you use Bing's Instant Answers feature to check the score of the game, and you notice that your buddy's favorite team has just been beaten pretty handily," surmised N  [...]
Posted: Friday, September 4th 2009

Iger: Disney Plans to Monetize Content, Including (Maybe) Hulu

Disney plans to experiment with a paid-subscription model online, Robert Iger said, at a conference sponsored by Fortune magazine. The Disney CEO added that people are willing to pay for quality content if they perceive it has value, MediaBuyerPlanner reports. A subscription model will give Disney better knowledge of customers, as their activities and interests can be trac  [...]
Posted: Friday, July 24th 2009

EyeWonder Helps Fox, GE Pontwificate with Users

To promote Season One of "Dollhouse," out on DVD and Blu-ray on July 28, Fox Home Entertainment launched a rich media ad that streams Twitter tweets and enables users to engage in conversation through the ad itself. The unit was developed with help from EyeWonder and Moxie. It showcases tweets from the feed of Eliza Dushku, star of "Dollhouse," and encourages users to jump in by logging in with existing Twitter accounts. Submissions are manually screened, after which tweets are permitted t  [...]
Posted: Thursday, July 23rd 2009

Twitcam Brings Livestreaming to Twitter

Live video streaming firm Livestream has launched twitcam.com, an ad-supported app that lets users add live streaming video to their Twitter feeds. The offering works like popular Twitter app Twitpic, which enables users to log in with an existing Twitter account, upload an image and then automatically updates their Twitter streams with a link to the image, as well as any message they include. Following suit, Twitcam.com u  [...]
Posted: Wednesday, July 22nd 2009

Printcasting Democratizes Magazine Publishing

A company called Printcasting is experimenting with a way to compel more advertisers and readers to print magazines with model that allows nearly anyone to be a magazine publisher. Printcasting ("People-powered Magazines") lets would-be publishers choose articles and blog posts, insert them in a template of their choice, then print and distribute the resulting "magazine" themselves, The New York Times   [...]
Posted: Tuesday, July 21st 2009

Paid Subscriptions to Digital Editions Rise

The number of paid subscriptions to digital editions of magazines has leapt since 2007, according to the Audit Bureau of Circulations (via MediaBuyerPlanner). In the first six months of 2007, 56 consumer magazines had fewer than 500,000 paid subscriptions to digital editions; by the end of last year, that number nearly doubled, with 110 magazines reporting paid digital subscriptions of ne  [...]
Posted: Tuesday, June 9th 2009

Fox CDO Contemplates Putting Hulu Content Behind Payment Wall

At an Internet Week event Tuesday night, Chief Digital Officer Jonathan Miller of News Corp. expressed the likelihood that some TV shows and movies on Hulu will be restricted to paying subscribers. Hulu is a premium content syndicator owned by News Corp., NBC Universal and Disney. The ad-supported site   [...]
Posted: Friday, June 5th 2009

Twitter Hits Hollywood: Users Stalk Stars in Unscripted Show

Microblogging label Twitter is partnering with Reveille and Brillstein Entertainment to launch an unscripted TV show whose objective will be to "[put] ordinary people on the trail of celebrities in a revolutionary competitive format," reports Variety. Novelist and screenwriter Amy Ephron will executive produce the show alongside Kevin Foxe and Steve Latham, Reveille's Mark Koops and Howard T. Owens, Brillstein  [...]
Posted: Tuesday, May 26th 2009

Hulu Sets Sights on Live Streaming; Dave Matthews Band Enlists

Hulu, the on-demand TV/film content site owned by News Corp. and NBC Universal and Disney, is prioritizing more live content, beginning with an aggressive promotional effort for the Dave Matthews Band. On June 1 the site shall stream a Dave Matthews Band concert, live from the Beacon Theatre in New York, between 9PM and 11:30PM EST. The even  [...]
Posted: Friday, May 22nd 2009

Adap.tv Weds Publishers to Perfect Streaming-Vid Partner

Would-be video publishers suffering from options paralysis may soon be saved: Adap.tv has launched the Player Partner Program, which matches publishers to the video player partners that suit them best. Partners available through this hub include Brightcove, thePlatform, Mogulus, VMIX, Twistage and Kaltura, but Adap.tv claims to work with more than 300 premium video publishers. All are pre-integrated with Adap.tv's OneSource, which supports "Str  [...]
Posted: Wednesday, May 13th 2009

Disney to Join the Hulu Board

After much ado, and provided the alliance passes regulatory review, The Walt Disney Co. shall join News Corp., NBC Universal and Providence Equity Partners as joint venture partner and equity owner of professional TV show/film/clip aggregator Hulu, MediaPost reports. Financial terms were not disclos  [...]
Posted: Friday, May 1st 2009

YouTube Supports New Show/Film Hubs with More In-Stream Ads

This week YouTube made a handful of changes meant to expedite its evolution into a professional content hub. The online video streaming site launched a destination for TV shows, as well as a revamped subsite for movies -- putting it in a better position to compete with rivals like the NBC- and Fox-owned Hulu. The new sections are currently limited to the United States. New partners, which will populate both loca  [...]
Posted: Friday, April 17th 2009

Blockbuster, TiVo Announce Digital Rental Partnership

Today Blockbuster is expected to announce a partnership with TiVo, whereby the former's digital movie library can be ported directly to the televisions of TiVo users. The service, Blockbuster On-Demand, will be accessible to the 800,000 users with broadband internet connected to their TiVo units. "Ultimately, our vision is to work with TiVo so that their subscribers can access movies not only through our On Demand service but also from our stores and through our by-mail service as well," s  [...]
Posted: Wednesday, March 25th 2009

Social Media Zeitgeist Takes Over Skittles.com

Late last week Skittles announced the relaunch of Skittles.com, which isn't so much a website as an app pointing visitors elsewhere online where Skittles material -- official or not -- is hosted. Visits to Skittles.com drive users to a search for "skittles" on Summize, a real-time search engine for Twitter.com. Floating above this material is a Skittles navigation bar: product links drive users to Wikipedia, and media links send them to either YouTube or  [...]
Posted: Monday, March 2nd 2009

1 in 10 Adults Has Microblogged -- on Twitter or Elsewhere

Over one in ten (11%) online adults in the US say they have used Twitter -- or a similar service –- to share updates about themselves or view updates about others. What's more, those who use Twitter have a greater affinity for mobile devices, according to new research from the Pew Internet & American Life Project (via MarketingCharts. The most recent Pew study on th  [...]
Posted: Thursday, February 19th 2009

'Lost,' 'SNL' Top Online Streamed TV Programs

Lost, Saturday Night Live and Grey's Anatomy were December's three most popular entertainment TV programs streamed from tagged network websites and embedded network video players, according to (pdf) VideoCensus data from Nielsen Online (via MarketingCharts).   [...]
Posted: Monday, February 16th 2009

TubeMogul Snaps Up Flash Analytics Firm

TubeMogul, a video deployment, syndication and tracking site based in Berkeley, has acquired Flash player analytics firm Illumenex. The merger broadens the data tracking offerings available to TubeMogul's existing clients -- which total about 40,000, ranging from individuals to networks and studios like CBS. TubeMogul provides a free service that enables video producers to upload videos to over 20 video sharing sites almost at once. It then tracks views, comments and ratings across those p  [...]
Posted: Friday, January 23rd 2009