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GOOG to Serve 'Premium' News, Unbidden, to Users

At a Hollywood party last week, CEO Eric Schmidt of Google revealed the search giant's intentions to provide a "solution" to the collapsing newsprint industry. "Schmidt is distinctly aware of the newsprint meltdown going on in an information world dominated by his company, and that [the Google News] system only works as long as there is someone to report the news that his system delivers to readers," wrote The Wrap's Sharon Waxman, after sp  [...]
Posted: Wednesday, April 29th 2009

NBC Reveals Hidden Cache of Olympic Ad Space

NBC Universal has reportedly kept some Olympics ad inventory in its pocket, hoping its impressive viewership numbers would pull in spendier advertisers. Between Monday and Wednesday (Aug. 11-13) of this week, the network sold an additional $10 million worth of TV spots -- topping the $  [...]
Posted: Friday, August 15th 2008

CellySpace, AFP Serve Ad-Supported Mobile News

Licensed content from Agence France-Press (AFP) is now available to sites that publish content for mobile readers -- the result of a liaison with mobile tech firm Skycore. Beginning today, news and magazine producers can purchase AFP news stories in Multimedia Messaging Service (MMS) format via Skycore's Cellyspace platform. Clients may select levels of frequency, time of day, and amount of new content in each MMS. The service also offers ad-support and sponsored feed options. Publishers c  [...]
Posted: Thursday, August 14th 2008

Rojo.com Plans Feed/Ad Network

Rojo.com (Rojo, as in "RSS with mojo") will be launching an ad-supported feed network that's intended to increase websites' feed subscriptions and provide advertisers a way of developing their own base of subscribers, reports AdWeek. A FeedShare network site places a unit on its page that contains a description and link - or a FeedListing - to a feed subscription of another site, and gets its own   [...]
Posted: Friday, February 17th 2006

FeedBurner Launches RSS Ad Network

FeedBurner is expected to launch today a new RSS ad network that it's been testing for some nine months, reports ClickZ. The network will offer advertisers a choice of various categories: business, technology, current affairs, consumer electronics, entertainment and digital culture. The tech channel reaches 150,000 subscribers  [...]
Posted: Monday, November 7th 2005

Glam Blog Network Launched

Recently launched media and e-commerce player Glam Media is expected to today unveil a fashion blog network that combines Glam.com and blog inventory and has so far signed up seven blogs - BagCrazy.blogspot.com, Coquette  [...]
Posted: Wednesday, October 5th 2005

Top 500 Blog List a Planning Tool for Lack of Others

Feedster's new list of what it calls the 500 top blogs, largely based on the ambient prevalence of links to those sites across the web, spawned several prominent discussions as to how useful blog media may be for advertisers. The list itself was published in part because of encouragement by some bloggers unhappy with the methods used by Technorati to rank its top 100. And the subtleties of these differences underlay the core of the issue of why blog medi  [...]
Posted: Thursday, August 18th 2005

Longer RSS Ads Catch More Clicks

As Google, Feedster, Yahoo and Pheedo offer ad options in RSS, and companies like Verizon are testing the RSS waters, consumer use of the technology is growing, reports the New York Times (via Media  [...]
Posted: Wednesday, July 6th 2005

From Cars to Cat Food - Advertisers Giving Podcasts a Try

Car and pet-food marketers are kicking the podcast tires and beginning to scratch the surface of what the new medium might have to offer, write AdAge and ClickZ, reporting on new campaigns making use of the emerging technology. Toyota's Lexus division has become the latest brand to hop on  [...]
Posted: Friday, July 1st 2005

Kanoodle Targeting + Moreover RSS Tech = BrightAds RSS

CNET reports that Kanoodle is opening up its RSS ad network to smaller publishers, exploiting its contextual targeting technology to match ads to syndicated feeds. The BrightAds RSS system is an automated application put together with the help of Moreover, which provides the syndication publishing technology for the publishers.   [...]
Posted: Monday, February 28th 2005

Publishers Cautiously Approaching RSS Feeds

Troubled by the prospect of giving away their content shorn of advertising, many publishers haven't yet grappled with increasing consumer demand that they offer syndication feeds so viewers can download stories directly into their RSS readers. A few are now experimenting by offering their own reader, with the help of developer Consenda, testing a new application called NewsPoint, according to   [...]
Posted: Monday, February 14th 2005

Penn Media Converts E-zines to Blogs

Penn Media recharacterized its 50 e-zine publications as blogs in hopes of attracting more advertising. Contracting with Pheedo to provide RSS and blog advertising services, Penn Media is moving from a push-only advertising model to incorporating "pull" content, such as syndicated feeds. The firm claims seven million subscribers.   [...]
Posted: Thursday, February 3rd 2005

New RSS, Blog Network Launches

Pheedo partnered with IUpload, a web content management firm, to create a new RSS feed advertising enabling system, according to a ClickZ Report. Publishers can serve and track ads on both their blogs and RSS feeds through the system, which allows for impression-, click- and action- based pricing. Ads are purchased either through the Pheedo network or through a special link visible on the publishing site. The network splits revenues ev  [...]
Posted: Thursday, January 27th 2005

Tech Rags to Ride Again, Advertisers Wanted

Mercury News ran an analysis of the bevy of new tech titles coming out in recent weeks, many of them rehashed versions of bubble-borne titles, like Red Herring. This time around, most seem to be relying to a greater degree on their online presences, with the print arms in more of an experimental role. Tech advertising started to pick up slowly over the past few months, with better times predicted, but a greater share   [...]
Posted: Friday, January 14th 2005

Blogs Experience Problems of Networked Sites

MediaPost listed some of the downsides to blog advertising, including inappropriately-targeted ads (a conservative site dumped AdWords when it showed too many ads for liberals), blog ad networks that create a homogenized cream of blog traffic without distinctive targeting handles, and a caste system among blogs where those participating in blog networks tend to leave when they find sufficient audience to strike out on their o  [...]
Posted: Friday, January 7th 2005

RSS Ad Test Continues, No Negative Reviews

Internetnews.com: Ads Making Overtures in RSS The ongoing test of RSS ads placed in text syndication feeds through Overture and FeedBurner reveals only that there has been no negative feedback from advertisers. Hopefully soon we will learn what sort of response rates and relative performance advertisers might expect from RSS placements relat  [...]
Posted: Tuesday, November 23rd 2004

Overture-Feedburner RSS Ad Test Found in Wild

Battellemedia.com: News: Overture Testing Ads Rolled Into RSS John Battelle breaks the developin  [...]
Posted: Wednesday, November 17th 2004

Pheedo Intros New RSS Ad Server

ClickZ: Pheedo Debuts RSS/Atom Ad Server Pheedo, a blog and content syndication firm launched a tool for publishers that will insert into their syndicated feeds either their own paid ads or ads from the Kanoodle network. The SimpleAd Feed Management and Server reports adviews, clicks, audience size and content popularity.   [...]
Posted: Monday, November 8th 2004

RSS Feeds Sprout Ads

Wired: RSS Feeds Hunger for More Ads RSS feeds are sprouting ads, and readers don't seem to care. Several large site networks have introduced advertising in their feeds over the last few weeks, including Topix.net, Moreover Technologies, Feedster and Weblogs. That said, no large advertisers have seized the idea with any enthusiasm. The efforts appear to be in the experimental stage, with both inventory level  [...]
Posted: Friday, October 15th 2004

Feedster Brings Ads to RSS

eWeek: Feedster Preps Paid RSS Links as Ads Expand Feedster, the aggregator of RSS syndicated content feeds from websites, is rolling out advertising links in its search results. The ads will appear every sixth link at first in just the search results and later in other feeds. Ad sales will come from Kanoodle's contextual targeting and self-service advertising system. Users wanting an ad-free environment can pay a $10 per year su  [...]
Posted: Monday, August 16th 2004