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For Better or Worse, Demand Media's Plans Tied to Google

Demand Media is beginning to move toward its initial public offering - which could well be the biggest web IPO this year. The company filed a S-1 disclosure with the Securities and Exchange Commission - the first step in this process. Criticized by some as a content mill, Demand Media's business strategy produces online content for the purpose of attracting keyword advertising. The company's algorithms look at what search words are most popular, and then pays writers to produce content for s  [...]
Posted: Monday, August 9th 2010

So You Can Manipulate Digg After All

Reports are circulating that a group of politically conservative members have banded together on Digg to bury stories deemed to be too liberal to their liking and get the posters banned. The online magazine AlternNet first reported the existence of the 100-member group, which call themselves Digg Patriots, and claims they have censored thousands of stories posted  [...]
Posted: Friday, August 6th 2010

Google Paid Content Offering for Newspapers Arrives Soon

Google is reportedly planning a new payment system called Newspass which will provide newspaper publishers with micropayments for links to their properties from Google News. According to Italian newspaper La Repubblica, Google has been contacting Italian newspapers about the service, which would let users buy ne  [...]
Posted: Monday, June 21st 2010

Industry Buzz & News: 5/28/10

Ad Technologies: YouTube launches audience interaction tool. Campaigns & Creatives: Macy's Memorial Day ads leverage customer data for custom effect. Haier, Weather Channel in cr  [...]
Posted: Friday, May 28th 2010

Telemundo Introduces Spanish Language News App

Telemundo is targeting a rich - and relatively underdeveloped - space with the rollout of a Spanish language app. Using software from LSN Mobile across is station group, it will deliver Spanish-language news, weather and sports, according to Broadcasting Cable. LSN Mobile already deliver local news content to a variety of cellphones as well as offers mobile display ads and text-messaging-bas  [...]
Posted: Friday, February 26th 2010

Skiff Gives E-Reader Market Viable Ad Strategy

Another e-reader device - this time from a major magazine publisher - will hit the market sometime this year. Hearst previewed its new Skiff Reader at this week’s Consumer Electronics Show along with the announcement that Sprint is providing 3G connectivity for the e-reader and will sell it at Sprint retail outlets and Sprint.com (via  [...]
Posted: Tuesday, January 5th 2010

Twitter Hits Hollywood: Users Stalk Stars in Unscripted Show

Microblogging label Twitter is partnering with Reveille and Brillstein Entertainment to launch an unscripted TV show whose objective will be to "[put] ordinary people on the trail of celebrities in a revolutionary competitive format," reports Variety. Novelist and screenwriter Amy Ephron will executive produce the show alongside Kevin Foxe and Steve Latham, Reveille's Mark Koops and Howard T. Owens, Brillstein  [...]
Posted: Tuesday, May 26th 2009

Adap.tv Weds Publishers to Perfect Streaming-Vid Partner

Would-be video publishers suffering from options paralysis may soon be saved: Adap.tv has launched the Player Partner Program, which matches publishers to the video player partners that suit them best. Partners available through this hub include Brightcove, thePlatform, Mogulus, VMIX, Twistage and Kaltura, but Adap.tv claims to work with more than 300 premium video publishers. All are pre-integrated with Adap.tv's OneSource, which supports "Str  [...]
Posted: Wednesday, May 13th 2009

Blue Sky Incorporates SWYN to Make Email More Socnet-Shareable

In an earnest attempt to merge email and social media, Blue Sky Factory launched Share With Your Network (SWYN), which enables email subscribers to share the content they read across popular socnets. The "SWYN" acronym is already part of the email marketing vernacular, a generic term for icons that enable users to share a given piece of content with social networks in general. For example, a row of   [...]
Posted: Tuesday, May 5th 2009

GOOG to Serve 'Premium' News, Unbidden, to Users

At a Hollywood party last week, CEO Eric Schmidt of Google revealed the search giant's intentions to provide a "solution" to the collapsing newsprint industry. "Schmidt is distinctly aware of the newsprint meltdown going on in an information world dominated by his company, and that [the Google News] system only works as long as there is someone to report the news that his system delivers to readers," wrote The Wrap's Sharon Waxman, after sp  [...]
Posted: Wednesday, April 29th 2009

YouTube Supports New Show/Film Hubs with More In-Stream Ads

This week YouTube made a handful of changes meant to expedite its evolution into a professional content hub. The online video streaming site launched a destination for TV shows, as well as a revamped subsite for movies -- putting it in a better position to compete with rivals like the NBC- and Fox-owned Hulu. The new sections are currently limited to the United States. New partners, which will populate both loca  [...]
Posted: Friday, April 17th 2009

Growing Interest in Widgets, Web-TV Features Drives US Adoption

A growing appetite for video on-demand (VoD) libraries and customizable widgets that are accessible through TV sets will pave the way for adoption of such enhanced video services in the US, according to a recent report from Parks Associates. The research finds 33% of US broadband users are interested in widgets, and almost 50% are interested in pre  [...]
Posted: Thursday, March 5th 2009

EuclidMedia Provides Ad Inserts For Videos

Yesterday Euclid Media, a California-based video ad company, launched technology that enables users to monetize streaming videos. The service lets advertisers insert brand images into videos, weaving ads right into the fabric them -- on the cover of a pizza box, a shopping bag, a wall  [...]
Posted: Wednesday, February 25th 2009

Yahoo Withdraws Ads From RSS Feeds

Yahoo has informed publishing partners that, as of February 2009, it will no longer provide ad space in its RSS program. In an email sent to network members, Yahoo said shall end the beta program, which launched in November 2005, and focus on more broadly-used ad products, such as Sponsored Search and Content Match,   [...]
Posted: Tuesday, February 3rd 2009

TubeMogul Snaps Up Flash Analytics Firm

TubeMogul, a video deployment, syndication and tracking site based in Berkeley, has acquired Flash player analytics firm Illumenex. The merger broadens the data tracking offerings available to TubeMogul's existing clients -- which total about 40,000, ranging from individuals to networks and studios like CBS. TubeMogul provides a free service that enables video producers to upload videos to over 20 video sharing sites almost at once. It then tracks views, comments and ratings across those p  [...]
Posted: Friday, January 23rd 2009

Google Plots Ad Model for Friend Connect, OpenSocial Widgets

Sites registered with Google's Friend Connect will soon be able to include AdSense-like advertising onto their sites and in Open Social widgets, reports TechCrunch. The capability gives Google a window to shoehorn more advertising onto third party websites. Friend Connect lets websites incorporate social features -- like Twitter-style chat, and the ability to embed and share content on MySpace   [...]
Posted: Friday, December 26th 2008

Search Box Enriches Embedded YouTube Videos

One week after changing the default format of video-viewing to widescreen (the better for HD material), YouTube now hosts a search bar in videos embedded to other sites. The search bar enables users to run video searches on YouTube without leaving the site that embedded the video in the first place. Sample the feature in this video in which Wile E. Coyote finally catches Road Runner:   [...]
Posted: Friday, December 5th 2008

Facebook Campaign Quadruples NYT Fan Figures

Last week New York Times president Scott Heekin-Canedy released an eight-page memo praising the success of the newspaper's Facebook advertising campaign, which went live in the days following the Presidential election. "The goals [...] were to increase our number of Facebook fans; raise awareness of NYTimes.com as an interactive news center; and engage the Facebook community in a conversation about the election outcome," Heekin-Can  [...]
Posted: Monday, December 1st 2008

Kia Peddles Soul Across imeem for Android

Social music service imeem launched imeem for Android, a mobile music app for phones built on Google's Android platform. imeem for Android has been available in Google's App Market for the past month. It is currently a  [...]
Posted: Monday, November 24th 2008

Vivaty Widgetizes Sponsored Virtual World Scenarios

Social virtual world Vivaty launched Vivaty Everywhere, a way to embed "scenes" from the virtual world onto other social sites, including Facebook, Flickr or digg. In tandem with its launch, Universal Music Group and BarelyPolitical have prepared two themed scenes that users can disseminate. To promote The Cosmos Rocks, an album by Queen + Paul Rodgers, Universal created the   [...]
Posted: Wednesday, October 29th 2008