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For Better or Worse, Demand Media's Plans Tied to Google

Demand Media is beginning to move toward its initial public offering - which could well be the biggest web IPO this year. The company filed a S-1 disclosure with the Securities and Exchange Commission - the first step in this process. Criticized by some as a content mill, Demand Media's business strategy produces online content for the purpose of attracting keyword advertising. The company's algorithms look at what search words are most popular, and then pays writers to produce content for s  [...]
Posted: Monday, August 9th 2010

CBS to Experiment with 99 Cent Prices for Some Shows on iTunes

CBS has said that it has agreed to experiment with Apple in reducing the price of some of its shows on iTunes, cutting prices from $1.99 for most shows to 99 cents for some. Les Moonves, chief executive of CBS Corp., said on a conference call with analysts last week that certain shows would sell for 99 cents, but he did not yet know which those will be. Those in the industry doubt the experiment will include newer episodes of top shows like NCIS,   [...]
Posted: Friday, February 26th 2010

Streaming Olympics Coverage Foretells More Sports Specials – and Fees

TV Everywhere is still in its infancy but a new offering on NBCOlympics.com illustrates how easily it can - and probably will - be customized and segmented for specific viewers. People who subscribe to cable, satellite or telco TV service will be able to view live streaming Olympics coverage on NBCOlympics.com. Called "Olympics Online Connect", the service, for which viewers have to register, will provide more than 1,000 hours of live Olympic streaming  [...]
Posted: Tuesday, December 29th 2009

Hulu Adds Search and Analytics

Hulu has added search and analytics to its product line up, according to the web streaming TV site's blog, significantly enhancing the site's usefulness to marketers. The new beta feature, launched from Hulu Labs, is called Captions Search. It allows users to search the captions for thousands of videos across hundreds of shows - as well as from a new Captions tab on any show or video page with captions. The analytics will   [...]
Posted: Tuesday, December 22nd 2009

Complaints vs Video AdNets Rise as Buyers Pay for Ineffective Ads

With the popularity of online video advertising on the rise, media buyers are faced with large variations in pricing and options to decipher. Pre-roll video ads can run anywhere from CPMs under $10 to $50 CPMs - and if buyers aren't careful, they can end up paying for ineffective ads. Some industry observers are pointing out that video ad networks are deliberately inflating ad impression numbers by running video ads that begin automatically when a user lands on a site, with those ads sometime  [...]
Posted: Tuesday, September 29th 2009

YouTube Video Reviews Join Google Product Search

Google is incorporating user-created YouTube reviews onto releated results pages in Google Product Search. "Videos include reviews from sources like USA Today, Wired, and Digital Trends, and they appear above the 'Similar Items' section of the page," the company explained. One example of how reviews have been incorporated is in   [...]
Posted: Thursday, September 10th 2009

Google Books Massages European Publishers' Concerns

Yesterday Google decided to make public concessions to publishers outside the US, part of an effort to ease concerns over its Google Books project. In October 2008, Google was granted temporary approval for a settlement that enables it scan non-copyright-protected books -- including those whose copyrights have elapsed -- and put them online. Final approval of the settlement was delayed for a fairness hearing, scheduled this October 7th. Meanwhile, companies that include Microsoft, Yahoo an  [...]
Posted: Tuesday, September 8th 2009

Bing & Ping Connects Search to Socnets; Windows Live Ominously Omitted

Microsoft is now inviting Facebook fans to test a new program called Bing & Ping, which enables them to share their Bing search results with friends on various social networks, as well as email. Results include restaurant recommendations, local movie times, flight statuses and other means by which data has been terraced. "Say you use Bing's Instant Answers feature to check the score of the game, and you notice that your buddy's favorite team has just been beaten pretty handily," surmised N  [...]
Posted: Friday, September 4th 2009

1-800-Flowers Pings Facebook for eCommerce

1-800-Flowers.com has enabled registered fans of its Facebook page to order floral arrangements right on Facebook. Customers can shop 1-800-Flowers.com and execute transactions without leaving Facebook. Using technology from online ad network Alvenda, the site also lets users gain access to an online product assortment by clicking on a "shop" button. They can browse items, place them in a cart, select a delivery date, and send. Planned upgrades include birthday calendars and group gifting  [...]
Posted: Thursday, July 30th 2009

Iger: Disney Plans to Monetize Content, Including (Maybe) Hulu

Disney plans to experiment with a paid-subscription model online, Robert Iger said, at a conference sponsored by Fortune magazine. The Disney CEO added that people are willing to pay for quality content if they perceive it has value, MediaBuyerPlanner reports. A subscription model will give Disney better knowledge of customers, as their activities and interests can be trac  [...]
Posted: Friday, July 24th 2009

Yahoo's New Homepage: A Social Aggregator Flanked by Contextual Ads

At 4:30 Eastern today, Yahoo will release a fully-redesigned homepage "[balances] "push" and "pull," adding simple but useful customization without diminishing the broad reach that the page offers," according to Search Engine Land. Search is more prominent on the page, which is also less cluttered. The left-hand column is now a customizable menu where users can stream RSS feeds. Widgets and   [...]
Posted: Tuesday, July 21st 2009

Printcasting Democratizes Magazine Publishing

A company called Printcasting is experimenting with a way to compel more advertisers and readers to print magazines with model that allows nearly anyone to be a magazine publisher. Printcasting ("People-powered Magazines") lets would-be publishers choose articles and blog posts, insert them in a template of their choice, then print and distribute the resulting "magazine" themselves, The New York Times   [...]
Posted: Tuesday, July 21st 2009

Paid Subscriptions to Digital Editions Rise

The number of paid subscriptions to digital editions of magazines has leapt since 2007, according to the Audit Bureau of Circulations (via MediaBuyerPlanner). In the first six months of 2007, 56 consumer magazines had fewer than 500,000 paid subscriptions to digital editions; by the end of last year, that number nearly doubled, with 110 magazines reporting paid digital subscriptions of ne  [...]
Posted: Tuesday, June 9th 2009

Fox CDO Contemplates Putting Hulu Content Behind Payment Wall

At an Internet Week event Tuesday night, Chief Digital Officer Jonathan Miller of News Corp. expressed the likelihood that some TV shows and movies on Hulu will be restricted to paying subscribers. Hulu is a premium content syndicator owned by News Corp., NBC Universal and Disney. The ad-supported site   [...]
Posted: Friday, June 5th 2009

Twitter Hits Hollywood: Users Stalk Stars in Unscripted Show

Microblogging label Twitter is partnering with Reveille and Brillstein Entertainment to launch an unscripted TV show whose objective will be to "[put] ordinary people on the trail of celebrities in a revolutionary competitive format," reports Variety. Novelist and screenwriter Amy Ephron will executive produce the show alongside Kevin Foxe and Steve Latham, Reveille's Mark Koops and Howard T. Owens, Brillstein  [...]
Posted: Tuesday, May 26th 2009

Hulu Sets Sights on Live Streaming; Dave Matthews Band Enlists

Hulu, the on-demand TV/film content site owned by News Corp. and NBC Universal and Disney, is prioritizing more live content, beginning with an aggressive promotional effort for the Dave Matthews Band. On June 1 the site shall stream a Dave Matthews Band concert, live from the Beacon Theatre in New York, between 9PM and 11:30PM EST. The even  [...]
Posted: Friday, May 22nd 2009

Blue Sky Incorporates SWYN to Make Email More Socnet-Shareable

In an earnest attempt to merge email and social media, Blue Sky Factory launched Share With Your Network (SWYN), which enables email subscribers to share the content they read across popular socnets. The "SWYN" acronym is already part of the email marketing vernacular, a generic term for icons that enable users to share a given piece of content with social networks in general. For example, a row of   [...]
Posted: Tuesday, May 5th 2009

GOOG to Serve 'Premium' News, Unbidden, to Users

At a Hollywood party last week, CEO Eric Schmidt of Google revealed the search giant's intentions to provide a "solution" to the collapsing newsprint industry. "Schmidt is distinctly aware of the newsprint meltdown going on in an information world dominated by his company, and that [the Google News] system only works as long as there is someone to report the news that his system delivers to readers," wrote The Wrap's Sharon Waxman, after sp  [...]
Posted: Wednesday, April 29th 2009

YouTube Supports New Show/Film Hubs with More In-Stream Ads

This week YouTube made a handful of changes meant to expedite its evolution into a professional content hub. The online video streaming site launched a destination for TV shows, as well as a revamped subsite for movies -- putting it in a better position to compete with rivals like the NBC- and Fox-owned Hulu. The new sections are currently limited to the United States. New partners, which will populate both loca  [...]
Posted: Friday, April 17th 2009

Glam 'Tinkers' with 'Twitter for Journalists'

Lifestyle content network Glam Media has launched Tinker, a Twitter-style platform tailored to journalists, bloggers and PR professionals. Crucially, Glam also claims Tinker is "the first safe monetization model for brand advertisers" seeking exposure in the microblogging space. In tandem with Tinker, a Tinker Micro-Blogger Network was released. Tinker aggregates conversations on specific topics or events being discussed on Twitter, Friendfeed and Facebook, among other brands. This way, us  [...]
Posted: Wednesday, April 1st 2009