Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 73 | 99 |
| » ad pricing | 5 | 167 |
| » ad selling | 37 | 135 |
| » ad targeting | 47 | 125 |
| » ad technologies & vendors | 48 | 124 |
| » advertainment | 15 | 157 |
| » affiliate marketing | 2 | 170 |
| » agencies & ad departments | 7 | 165 |
| » alternative marketing | 48 | 124 |
| » Asia/Pacific | 1 | 171 |
| » automotive | 2 | 170 |
| » best practices | 9 | 163 |
| » biz buzz | 78 | 94 |
| » branding | 26 | 146 |
| » broadband | 14 | 158 |
| » campaigns & creatives of note | 17 | 155 |
| » case studies | 1 | 171 |
| » co-op marketing & partnerships | 32 | 140 |
| » computers & tech | 12 | 160 |
| » consumer packaged goods | 2 | 170 |
| » cross media | 21 | 151 |
| » demographics | 1 | 171 |
| » direct marketing | 4 | 168 |
| » domain names | 39 | 133 |
| » don't believe the hype | 1 | 171 |
| » e-commerce | 19 | 153 |
| » email marketing | 5 | 167 |
| » entertainment | 54 | 118 |
| » Europe | 5 | 167 |
| » finance | 2 | 170 |
| » global | 1 | 171 |
| » healthcare | 1 | 171 |
| » I-PR & business communications | 1 | 171 |
| » instant messaging marketing | 2 | 170 |
| » intrusive formats | 2 | 170 |
| » legal, government & regulation | 16 | 156 |
| » loyalty & retention | 13 | 159 |
| » major account moves | 4 | 168 |
| » major brands | 63 | 109 |
| » measurement & analytics | 12 | 160 |
| » media convergence | 35 | 137 |
| » mobile marketing | 12 | 160 |
| » multi-channel marketing | 5 | 167 |
| » new and improved | 49 | 123 |
| » online ad market | 65 | 107 |
| » people | 10 | 162 |
| » personalization | 9 | 163 |
| » political parties & organizations | 3 | 169 |
| » privacy | 3 | 169 |
| » promotions | 2 | 170 |
| » publishing | 100 | 72 |
| » research & stats | 11 | 161 |
| » rich media | 26 | 146 |
| » search engine marketing | 35 | 137 |
| » seniors | 1 | 171 |
| » signs of doom | 6 | 166 |
| » signs of what's to come | 73 | 99 |
| » small business | 2 | 170 |
| » spam & anti-spam | 2 | 170 |
| » technical innovation | 18 | 154 |
| » text ads | 26 | 146 |
| » tools & software | 45 | 127 |
| » top stories | 51 | 121 |
| » user experience | 44 | 128 |
| » viral marketing & social media | 12 | 160 |
| » weblog marketing | 44 | 128 |
| » women | 5 | 167 |
| » worst practices | 8 | 164 |
| » Youth | 6 | 166 |
Streaming Olympics Coverage Foretells More Sports Specials – and Fees
TV Everywhere is still in its infancy but a new offering on NBCOlympics.com illustrates how easily it can - and probably will - be customized and segmented for specific viewers.
People who subscribe to cable, satellite or telco TV service will be able to view live streaming Olympics coverage on NBCOlympics.com. Called "Olympics Online Connect", the service, for which viewers have to register, will provide more than 1,000 hours of live Olympic streaming [...]
Posted: Tuesday, December 29th 2009
GOOG (and Copyright Holders) Make Good with YouTube's Content ID
Through Content ID, a service that protects copyright holders, enables them to profit from music appropriated by users, and lets them track user sentiment (via YouTube Insights), Google has found a way to monetize video socnet YouTube.
In general, Content ID enables companies, such as music labels, to track unofficial uses of their content, then decide whether to forbid that use (by stripping a video if its music, for example) or monetize it by adding music-purchasing buttons alongside the co [...]
Posted: Tuesday, September 29th 2009
GOOG Hopes Fast Flip Opens Profit to Publishers
This week Google Labs launched Fast Flip, a news/story search engine that provides results as screenshots of relevant articles.
The idea behind Fast Flip is to enable users to visually "flip" through the information they most want to read. Headlines and popular topics are easy to spot.
Fast Flip is also "smart," meaning it tailors itself to a user based on the selections s/he makes, making it a melange of "fast browsing, natural magazine-style [...]
Posted: Wednesday, September 16th 2009
YouTube Video Reviews Join Google Product Search
Google is incorporating user-created YouTube reviews onto releated results pages in Google Product Search.
"Videos include reviews from sources like USA Today, Wired, and Digital Trends, and they appear above the 'Similar Items' section of the page," the company explained. One example of how reviews have been incorporated is in [...]
Posted: Thursday, September 10th 2009
Google Books Massages European Publishers' Concerns
Yesterday Google decided to make public concessions to publishers outside the US, part of an effort to ease concerns over its Google Books project.
In October 2008, Google was granted temporary approval for a settlement that enables it scan non-copyright-protected books -- including those whose copyrights have elapsed -- and put them online. Final approval of the settlement was delayed for a fairness hearing, scheduled this October 7th.
Meanwhile, companies that include Microsoft, Yahoo an [...]
Posted: Tuesday, September 8th 2009
Bing & Ping Connects Search to Socnets; Windows Live Ominously Omitted
Microsoft is now inviting Facebook fans to test a new program called Bing & Ping, which enables them to share their Bing search results with friends on various social networks, as well as email.
Results include restaurant recommendations, local movie times, flight statuses and other means by which data has been terraced.
"Say you use Bing's Instant Answers feature to check the score of the game, and you notice that your buddy's favorite team has just been beaten pretty handily," surmised N [...]
Posted: Friday, September 4th 2009
AP Software Tracks Appropriation of Content
The Associated Press is adding software to its articles, intended to inform readers of usage rights associated with the content -- and act as a policing agent, automatically informing the AP about how the article elsewhere online.
Each article will be published with a digital "wrapper" -- data not visible to users that maximizes the content's ranking in search engines and tracks its movements across the web. The program will be introduced in stages stretching over the course of the next year, [...]
Posted: Monday, July 27th 2009
Iger: Disney Plans to Monetize Content, Including (Maybe) Hulu
Disney plans to experiment with a paid-subscription model online, Robert Iger said, at a conference sponsored by Fortune magazine.
The Disney CEO added that people are willing to pay for quality content if they perceive it has value, MediaBuyerPlanner reports.
A subscription model will give Disney better knowledge of customers, as their activities and interests can be trac [...]
Posted: Friday, July 24th 2009
Google to Launch Proprietary Ebook Retail Program
In what could be interpreted as an aggressive move into Amazon territory, Google is planning to sell digital versions of new books directly to its users.
"The move would pit Google against Amazon.com, which is seeking to control the e-book market with the versions it sells for its Kindle reading device," observes The New York Times, which nonetheless pointed out that the move would be welcomed by publi [...]
Posted: Monday, June 1st 2009
Twitter Hits Hollywood: Users Stalk Stars in Unscripted Show
Microblogging label Twitter is partnering with Reveille and Brillstein Entertainment to launch an unscripted TV show whose objective will be to "[put] ordinary people on the trail of celebrities in a revolutionary competitive format," reports Variety.
Novelist and screenwriter Amy Ephron will executive produce the show alongside Kevin Foxe and Steve Latham, Reveille's Mark Koops and Howard T. Owens, Brillstein [...]
Posted: Tuesday, May 26th 2009
YouTube Pilots Pre-Rolls Across UK Network Content
YouTube has struck a deal with a number of UK broadcasters to run pre-roll ads across their premium content, including episodes and clips from popular TV shows.
Partners for the pilot include BBC Worldwide, Channel 4, National Geographic, ITN and Discovery Networks. Each ad is limited to 30 seconds; sponsors include Match.com, Activision, Renault and Nissan. (15-second ads for Warner Brothers film The Hangover are also airing on Channel 4.)
Prior to this liaison, partners like Channel 4 gl [...]
Posted: Tuesday, May 26th 2009
Disney to Join the Hulu Board
After much ado, and provided the alliance passes regulatory review, The Walt Disney Co. shall join News Corp., NBC Universal and Providence Equity Partners as joint venture partner and equity owner of professional TV show/film/clip aggregator Hulu, MediaPost reports.
Financial terms were not disclos [...]
Posted: Friday, May 1st 2009
Hulu Cracks Top 3 Online Video Sites for First Time
US internet users viewed 14.5 billion online videos during March 2009, representing an increase of 11% vs. February, according to March 2009 data from comScore's Video Metrix.
And for the first time, Hulu broke into the top three rankings in terms of videos viewed, MarketingCharts reports.
Google Acco [...]
Posted: Thursday, April 30th 2009
GOOG to Serve 'Premium' News, Unbidden, to Users
At a Hollywood party last week, CEO Eric Schmidt of Google revealed the search giant's intentions to provide a "solution" to the collapsing newsprint industry.
"Schmidt is distinctly aware of the newsprint meltdown going on in an information world dominated by his company, and that [the Google News] system only works as long as there is someone to report the news that his system delivers to readers," wrote The Wrap's Sharon Waxman, after sp [...]
Posted: Wednesday, April 29th 2009
YouTube Supports New Show/Film Hubs with More In-Stream Ads
This week YouTube made a handful of changes meant to expedite its evolution into a professional content hub.
The online video streaming site launched a destination for TV shows, as well as a revamped subsite for movies -- putting it in a better position to compete with rivals like the NBC- and Fox-owned Hulu. The new sections are currently limited to the United States.
New partners, which will populate both loca [...]
Posted: Friday, April 17th 2009
AP to News Pirates: Stop Stealing Our Content
The Associated Press announced it will work with web portals and other digital partners to track publishers that use its content without a license, and pursue legal action against them, reports the Wall Street Journal.
Much of the AP's content is unpaid for, as it is collected by news aggregators that carefully dodge AP licensing fees.
Major internet portals such as Google and Yahoo do [...]
Posted: Thursday, April 9th 2009
Blockbuster, TiVo Announce Digital Rental Partnership
Today Blockbuster is expected to announce a partnership with TiVo, whereby the former's digital movie library can be ported directly to the televisions of TiVo users.
The service, Blockbuster On-Demand, will be accessible to the 800,000 users with broadband internet connected to their TiVo units.
"Ultimately, our vision is to work with TiVo so that their subscribers can access movies not only through our On Demand service but also from our stores and through our by-mail service as well," s [...]
Posted: Wednesday, March 25th 2009
1 in 10 Adults Has Microblogged -- on Twitter or Elsewhere
Over one in ten (11%) online adults in the US say they have used Twitter -- or a similar service –- to share updates about themselves or view updates about others.
What's more, those who use Twitter have a greater affinity for mobile devices, according to new research from the Pew Internet & American Life Project (via MarketingCharts.
The most recent Pew study on th [...]
Posted: Thursday, February 19th 2009
Facebook's Zuckerberg Responds to TOS Freakout
CEO Mark Zuckerberg wrote a blog post late yesterday, responding to user concerns about a recent update to Facebook's Terms of Use (casually labeled "TOS" for "terms of service").
The TOS, changed on February 4, stipulates that Facebook owns all content uploaded onto the site, including material posted by users that shut [...]
Posted: Tuesday, February 17th 2009
Revised TOS Gives Facebook Perpetual Rights to User Content
This month Facebook revised its Terms of Use, a document it is legally permitted to update at any time without informing users. Users demonstrate tacit acceptance of the Terms by continuous use of the site.
The revision grants Facebook complete, perpetual ownership of content up [...]
Posted: Monday, February 16th 2009


