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Digital Media Screens in Quick-Service Restaurants Get Attention

Millions of US adults visit quick-service restaurants each month, and they constitute a prime audience for in-store digital media, according to an Indoor Direct study conducted by Arbitron at Wendy's, Denny's, Hardee's, Arby's, and CiCi's Pizza stores,   [...]
Posted: Thursday, April 10th 2008

To Push Branded Toolbars and Widgets, MIVA Direct Launches ALOT

Direct marketing services provider MIVA Direct has announced the launch of ALOT, a sub-brand that adds interactive elements to web properties, including toolbars, web search and start pages. ALOT is designed to drive traffic through its network and generate revenue for ad partners, reports DM News.   [...]
Posted: Monday, December 3rd 2007

Forrester: Interactive Marketing Spend to Surpass $61B in Five Years

Interactive marketing spend in the States will grow to $61.3 billion in 2012, from $18.4 billion in 2007 - a compound annual growth rate (CAGR) of 27 percent, Forrester Research forecast in a report this week, writes MarketingCharts. Interactive's share of total ad spend is forecast to increase from 8 percent in 2007 to 18 percent in 2012.   [...]
Posted: Monday, October 15th 2007

Significant New-Media Platform Use by B2B Marketers

"New" media platforms have become a critical and sizable component of the marketing mix for B2B marketers, according to a new survey conducted by the ANA (Association of National Advertisers) and BtoB Magazine in partnership with Guideline Inc., MarketingCharts reports.   [...]
Posted: Tuesday, August 14th 2007

Communications Spend to Reach $1 Trillion in '08; Internet to Surpass All Ad Segments in 2011

Total communications spending increased 6.8 percent to a record $885.2 billion in 2006, having expanded at a compound annual growth rate (CAGR) of 5.9 percent from 2001 to 2006 (and exceeding GDP growth in both periods), according to exclusive data released today by Veronis Suhler Stevenson (VSS), MarketingCharts   [...]
Posted: Wednesday, August 8th 2007

Multi-channel Retailers Upbeat, Plan Early for Holidays

Multi-channel retailers are beginning their holiday marketing earlier this year, and one in five expects growth of 75 percent or more in sales over last year. Nearly four in ten multichannel retailers - 38.5 percent - plan to start marketing for the holidays earlier than last year, with 62 percent planning to begin by Nov. 4, according to BizRate's 2006 eHoliday Mood Survey, conducted for Shopzilla and Shop.org, writes  [...]
Posted: Thursday, October 5th 2006

Bazaarvoice Feeds Consumer Reviews to Shopping Sites

A new service feeds customer ratings and reviews to consumer portals and comparison-shopping sites. Bazaarvoice yesterday launched SyndicateVoice, a service that syndicates user-generated content - consumer reviews of products - to shopping portals, reports ClickZ. The company enables user reviews and ratings on the websites of some 40 retailer clients, and it is t  [...]
Posted: Tuesday, August 29th 2006

Jupiter: Marketers Increasing RSS Use

Retailers and other online marketers are among the companies experimenting with RSS to supplement to email, according to a report from Jupiter Research, "Feed Marketing: Use of RSS as an Alternative Messaging Medium," writes Internet Retailer. Some 11 percent of email marketers surveyed said they publish email marketing content in RSS feeds, and 25 percent said they planned to do so within a year. Some 30 percent me  [...]
Posted: Friday, June 23rd 2006

Exploring the Blogosphere Means Going Beyond Search

In Part 2 of his State of the Blogosphere report, Dave Sifry covers the growth of blogs as media and discusses emerging trends for handling information overload. He writes that blogs are gaining the attention of bloggers and readers, with some blogs getting more attention (in the form of links to them) than sites such as Forbes, PBS, MTV, and the CBC. Bloggers are also changing the economics of the trade magazine space, he writes, with b  [...]
Posted: Wednesday, February 15th 2006

SimpleFeed Launches Secure RSS

RSS firm SimpleFeed is launching a system that delivers secure RSS feeds protected by user name, password and unique URL, reports ClickZ. The technology can be useful both to publishers (for targeting ads based on registration info or for offering paid subscriptions) and to marketers (for transmitting sensitive information to customers, such as personal financial or transaction info). SimpleFeed's technology works with login-supported   [...]
Posted: Monday, February 6th 2006

Some Online Marketing Predictions for 2006

Get ready... Earlier this week, ClickZ's Zach Rogers asked some "big brains" to   [...]
Posted: Friday, December 23rd 2005

NexTag Debuts Comparison Shopping via RSS

Comparison-shopping website NexTag has launched a service that uses RSS feeds for NexTag search results, providing shoppers with automatic updates of their product or service searches. Users with an RSS reader can access the RSS button on any search results or category page on NexTag.com and generate an automatic RSS feed. When the RSS reader is launched, users receive notification if the search results page has changed - avoiding the need to perform periodic product searches on the site. NexTa  [...]
Posted: Tuesday, November 1st 2005

Buying (into) RSS Advertising (Part 2)

Pheedo CMO Bill Flitter offers the second in a three-part series for ReveNews on "How to Buy RSS Advertising," this time focusing on considerations for putting together a media plan and developing creative. He argues that the current state of RSS advertising is similar to that of internet advertising in 1996, when text was the st  [...]
Posted: Monday, October 17th 2005

Return Path's Postmaster Direct Offers RSS Ads

Return Path has relaunched its Postmaster direct business to provide media buyers and marketers a wide variety of online customer acquisition programs (via MediaBuyerPlanner). A notable addition to its traditional targeted email database is the ability to advertise in RSS feeds and on email confirmation pages. The n  [...]
Posted: Wednesday, October 12th 2005

Survey: Websites Work Well for SMBs

Some 76 percent of small and medium-sized businesses say they get plenty of leads from their websites; 57 said they generate some leads from their sites; and 57 percent said they have made money either directly through, or via offline purchases influenced by, their websites, according to the Summer 2005 Small and Medium-Sized Business Barometer survey by ISP Interland, reports InternetNews. Some 82 percent of SMBs that deploye  [...]
Posted: Monday, October 3rd 2005

Return Path, FeedBurner Partner to Sell RSS Ads

Email performance management firm Return Path said today it is partnering with RSS management service FeedBurner to sell advertising in RSS feeds to clients and prospects, as part of its Postmaster Direct online lead generation services, reports DM News. Return Path, which has focused on email deliverability and reputation, will be a reseller for FeedBurner. "Agencies and marketers are understanding the potential of reac  [...]
Posted: Wednesday, September 14th 2005

RSS Right on Target for Direct Marketers

Amid the hubbub of Google's ventures into RSS territory, direct marketers, frustrated by the vagaries of email delivery and longing to send audio or video pitches through the web, have already been using RSS feeds to get their messages to target markets, writes DM N  [...]
Posted: Thursday, April 28th 2005

DoubleClick Bows Feed Management System

DoubleClick's Performics division launched FeedLab, a system that manages feed-based marketing campaigns, like those geared to shopping comparison sites. DoubleClick already runs the feed campaigns for more than 100 clients. The FeedLab application is used by the firm's account teams to segment and otherwise customize feeds, sometimes based on imported information from paid search results or other thir  [...]
Posted: Wednesday, March 2nd 2005