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PodZinger Launches Audio Search, PPC Ad Biz Model

PodZinger on Wednesday officially launched its audio search service that's based on speech-recognition software that parent company BBN Technologies sells to super-secret government agencies, reports InternetNews. PodZinger crawls the web and daily adds podcasts to its index. Using speech-to-text technology it creates a text version of the audio index that's searchable by keyword. Searchers can click to listen from the PC, dow  [...]
Posted: Friday, January 13th 2006

DaimlerChrysler Portals a 'Dynamic Doorway' into Auto Shows

DaimlerChrysler is preparing an online promotion for this season's auto shows, with Organic creating three portals showcasing the Dodge, Chrysler and Jeep brands, reports ClickZ. The sites will aggregate news and images from carmakers, media sites and blogs; the portal team will also author its own blogs. "We can put the news, press releases, photos and vehicle reveals into one process," Organic's Director of Engineering, John Manoogia  [...]
Posted: Monday, January 9th 2006

Dave Barry Won't Resume Column; Continues to Blog

Dave Barry, who was the most widely syndicated humor columnist when he went on sabbatical a year ago, has decided not to resume his weekly column, reports Editor&Publisher (  [...]
Posted: Thursday, December 29th 2005

Some Online Marketing Predictions for 2006

Get ready... Earlier this week, ClickZ's Zach Rogers asked some "big brains" to   [...]
Posted: Friday, December 23rd 2005

Umbria: Spam Blogs Clutter Search Results

Though some 80,000 blogs are being created every day, 10-20 percent of them may be spam, according to Umbria Communications, which monitors consumer-generated media, reports AdWeek. Umbria's research has found that 2.7 million blogs out of 20.3 million are spam blogs, or splogs, many of  [...]
Posted: Thursday, December 22nd 2005

RSS Content and Ad Performance Measured

RSS ads that are standalone feed items generate a click-through rate (CTR) of seven percent - more than nine times the CTR of RSS ads displayed in content feeds - according to a study by RSS ad firm Pheedo, writes ClickZ. One likely reason for the better performance of standalone ads is that on Phe  [...]
Posted: Wednesday, December 14th 2005

Yahoo Really Simplifies RSS with Web-based Email

Yahoo launched a new RSS feed alert service, allowing users to receive RSS feed alerts via email, instant message or SMS message - and the system is integrated with the new Yahoo Mail beta, the first RSS offering within a major web-based email system, writes CNET. Within a week or so, publishers will be able to place a button on their s  [...]
Posted: Wednesday, November 30th 2005

Yahoo Launches RSS Ads

Click to enlargeYahoo has joined Google in offering self-serve RSS ads,   [...]
Posted: Thursday, November 17th 2005

Pheedo Launches RSS Analytics Engine

RSS advertising solutions firm and blog network Pheedo today introduced a new analytics capability for managing, optimizing and tracking publishers' RSS feeds, saying it has been working closely with its publisher and advertiser customers to develop analytics that provide feed subscription, revenue, ad click, impression and other usage information. Pheedo's   [...]
Posted: Tuesday, November 15th 2005

Feedster Launches Self-Service RSS Ad Solution

Feedster this week announced the launch of an automated, self-service engine for the Feedster Media Network; the tool helps publishers sign up for and participate in Feedster's RSS ad solution. Advertisers will be able to reach users via RSS ads in some 20 channels, including technology, arts & entertainment, health & fitness and travel & recreation. Advertising on the Feed  [...]
Posted: Wednesday, November 9th 2005

FeedBurner Launches RSS Ad Network

FeedBurner is expected to launch today a new RSS ad network that it's been testing for some nine months, reports ClickZ. The network will offer advertisers a choice of various categories: business, technology, current affairs, consumer electronics, entertainment and digital culture. The tech channel reaches 150,000 subscribers  [...]
Posted: Monday, November 7th 2005

Silverpop Service Personalizes RSS

Email service provider Silverpop has integrated RSS into its offerings via a proprietary tool, RSSDirect, which tracks subscriptions and dynamically generates individualized content for each subscriber, reports ClickZ. Marketers can assess how subscribers interact with content and use that data to tailor offers. "You can start to understand the behavior of the user base and you can offer much more relevant targeting to customers versu  [...]
Posted: Thursday, October 27th 2005

AOL Search to Feature Partners' RSS Feeds

AOL announced Wednesday that it will provide RSS feeds from partners for its video search engine, reports BtoB Online. New partners include Blastro.com, EVTV1.com, Forbes.com, GameTrailers.com, PC World and Time4 Media, all of which will be added to its video search index. The feeds will be available at its video site AOL Search and the AOL service itself. AOL's Singingfish video and audio   [...]
Posted: Thursday, October 27th 2005

Google's Geo-Targeted RSS Ads Lost on Advertisers

For several months, Google has apparently been running geo-targeted contextual ads in RSS feeds without having expressly said so, and online documentation for AdWords doesn't mention ads being distributed to feeds, referring only to their showing up on content sites and "products," reports ClickZ. "I don't think most advertisers know it's going on," said Kevin Amos, director of product management at search marketing firm Impaqt.   [...]
Posted: Tuesday, October 25th 2005

Pheedo Tests Integrated Blog, RSS, Podcast Ads

Blog and RSS advertising network Pheedo is testing a program for advertisers that want to launch integrated multi-channel campaigns across blogs, RSS feeds and podcasts, reports ClickZ. "If your ad message is only in one of these channels, there's a chance it will be missed by part of the customer base," according to Bill Flitter, Pheedo's founder and CMO. Ad buys will be a package deal, with guaranteed impression counts for the RSS a  [...]
Posted: Friday, October 21st 2005

Splog Swell Causes Waves in Blogosphere

Blog spam - or splog - a problem that's been brewing for months, finally boiled over this week and created a real mess, especially for Google, whose Blogger blog-creation tool and BlogSpot hosting service were used to launch the biggest splog attack to date, clogging RSS readers and manipulating search engine rankings, reports CNET. The scope and sophistication of the attack mark a turning point in   [...]
Posted: Friday, October 21st 2005

I/PRO Launches Free Media Planning Tool

Online media qualification service I/PRO has launched a beta of SPOTSITE, a free media planning service for media buyers that provides current information about available ad inventory that is qualified by I/PRO - and is inviting online advertisers, agencies and media buyers to beta-test SPOTSITE and provide feedback before the tool's official launch in November. The service offers a directory of qualified I/PRO properties, including audited traffic and audience  [...]
Posted: Wednesday, October 19th 2005

VeriSign Acquires Moreover for $30 Million

VeriSign on Monday confirmed that it had acquired Moreover Technologies, an aggregator of real-time content for websites, search engines and enterprise customers, in an anticipated deal worth about $30 million in cash, reports Reuters. VeriSign said the deal combines privately held Moreover's links to more than 12,000 news sources and millio  [...]
Posted: Tuesday, October 18th 2005

Search, Research Tool and Newsreader, Inform.com Launched

Inform.com, developed by New York startup Inform Technologies, is being launched today (Monday) and will not only allow readers to find articles on any topic from hundreds of newspapers and magazines (and some blogs) but will also alert them about other news reports that have any connection to the topic, reports the New York Times. At first glance, it resembles other newsreaders that can be customized by category. However, In  [...]
Posted: Monday, October 17th 2005

Buying (into) RSS Advertising (Part 2)

Pheedo CMO Bill Flitter offers the second in a three-part series for ReveNews on "How to Buy RSS Advertising," this time focusing on considerations for putting together a media plan and developing creative. He argues that the current state of RSS advertising is similar to that of internet advertising in 1996, when text was the st  [...]
Posted: Monday, October 17th 2005