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Online Marketers Spill Beans on Best, Worst Tactics

Online marketers rated what tactics worked best - and worst - in 2006 and those that they plan to focus on, and spend money on, this year, writes eMarketer, citing a yearend 2006 study by MarketingSherpa and ad:tech. The ad:tech early-adopte  [...]

Brightcove Takes on YouTube; Bows Ad, Syndication Networks

Online video solutions firm Brightcove on Monday launched a consumer-destination site in an effort to compete with video-sharing sites such as YouTube, as well as an advertising network and syndication marketplace. The Brightcove consumer site offers many clips by content providers that offer their content online with Brightcove's help; it also offers video web searc  [...]

NY Times Sees Blogs as Affiliates

Once it institutes paid subscriptions for some of its most popular online content, the New York Times will likely turn to bloggers as affiliate marketers to help generate revenue, writes ClickZ, quoting The Times's senior VP of digital operations Martin Nisenholtz. The new NYTimes.com financial model will also consider a restructuring of site and content, including RSS feeds, to take advantage of the "trend to unbundle from the contain  [...]