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E-Tail, Auto Sites and Hollywood Top July Site Visits/Growth

Riding the strength of the popular Cash for Clunkers program, which enables car owners to exchange old vehicles for cash, websites for automotive manufacturers enjoyed disproportionate popularity in July, according to new figures from TNS Media's Compete. Compete just released its most current Competet 250, a monthly ranking of the top 250 trafficked websites.   [...]
Posted: Monday, August 24th 2009

Prepaid Wireless Sites See 8M Visitors

Consumers seeking more cost-effective wireless services increasingly turn to pre-paid plans during the economic downturn, several popular sites saw 37% visitor growth in Q1 vs. the same period last year, according to comScore, Inc. The quarterly review of the US prepaid wireless industry examined online visit and search r  [...]
Posted: Tuesday, June 16th 2009

Foreign Visitors Flock to UK Newspaper Sites

Great Britain's tabloid The Sun is the most popular online newspaper among the nearly 16 million people in the UK who visited a newspaper website in March 2009, according to data from comScore World Metrix service, which also reported that many of the UK's other top online newspapers also draw significant numbers of v  [...]
Posted: Friday, May 15th 2009

Hulu Cracks Top 3 Online Video Sites for First Time

US internet users viewed 14.5 billion online videos during March 2009, representing an increase of 11% vs. February, according to March 2009 data from comScore's Video Metrix. And for the first time, Hulu broke into the top three rankings in terms of videos viewed, MarketingCharts reports. Google Acco  [...]
Posted: Thursday, April 30th 2009

Daily Mobile News Consumption Doubles in Past Year

The number of people using their mobile device daily to access online news and information more than doubled from January 2008 to January 2009 and now stands at 22.4 million, according to data from comScore (via MarketingCharts). Among the total audience of 63.  [...]
Posted: Wednesday, March 18th 2009

Growing Interest in Widgets, Web-TV Features Drives US Adoption

A growing appetite for video on-demand (VoD) libraries and customizable widgets that are accessible through TV sets will pave the way for adoption of such enhanced video services in the US, according to a recent report from Parks Associates. The research finds 33% of US broadband users are interested in widgets, and almost 50% are interested in pre  [...]
Posted: Thursday, March 5th 2009

1 in 10 Adults Has Microblogged -- on Twitter or Elsewhere

Over one in ten (11%) online adults in the US say they have used Twitter -- or a similar service –- to share updates about themselves or view updates about others. What's more, those who use Twitter have a greater affinity for mobile devices, according to new research from the Pew Internet & American Life Project (via MarketingCharts. The most recent Pew study on th  [...]
Posted: Thursday, February 19th 2009

Obama Inauguration Drives Droves to Web

Viewership at the top three US cable network news websites surged fourteen-fold from 12:00-1:00 p.m. EST on Inauguration Day, accounting for 30% of online event viewing, as millions of viewers tuned in to watch Barack Obama take the presidential oath and deliver his address, according to data from comScore Video Metrix (  [...]
Posted: Thursday, January 29th 2009

Journos Use New Media More than PR Pros Think

Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists' wish-lists. However, reporters increasingly source stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup International, Inc, MarketingCharts   [...]
Posted: Friday, November 21st 2008

Clearspring Takes Top Spot Among Widget Networks

Widget syndicator Clearspring Technologies is now the top widget network, bumping one-time leader Gigya, according to comScore's Widget Metrix. In September, Clearspring served 254 million unique visitors worldwide, a 60% audience growth since August. In contrast, Gigya visitors fell from 174 million to 161 million from August to September. Clearspring attributed its growth to its recent ac  [...]
Posted: Tuesday, October 28th 2008

Most B2B Tech Companies Don't Use RSS Feeds

Some 70% of B2B technology marketers are missing valuable opportunities to directly influence sales decision makers by not incorporating Really Simple Syndication (RSS) into their company's online marketing strategy, according to a report from MarCom Ink, writes MarketingCharts.  [...]
Posted: Friday, October 17th 2008

Viewers Love Fey as Palin, Mostly on the Web

Tina Fey's portrayals of Alaskan Gov. Sarah Palin on Saturday Night Live have been seen more on the web than on TV, according to a survey by Solutions Research Group. The survey shows 51 percent of viewers that saw at least one of the skits watched it on the internet. About 23 percent watched on YouTube; 17 percent watched on NBC.com, and 4 percent saw the skit on Hulu.com. Following the   [...]
Posted: Friday, October 3rd 2008

Ad Spend Down - Cable, Syndicated TV Gain; Newspapers, B2B Mags Lose

Advertising spending in the first half of 2008 declined slightly (-1.4 percent) compared with the first half of 2007, despite healthy advertising growth for several media and among some top advertisers, according to preliminary figures from Nielsen Monitor-Plus,   [...]
Posted: Tuesday, September 23rd 2008

Podcast Downloads Rise ... but Slooowly

Only 19 percent of internet users have downloaded a podcast, up from an estimated 12 percent that have ever downloaded a podcast in 2006, according to a report released by Pew Internet & American Life Project, reports MediaBuyerPlanner. Of the 19 percent that downloaded a podcast, 17 percent -- or three percent of internet users -- do so on a typical day, up from 1 percent that did so on a typical  [...]
Posted: Wednesday, September 3rd 2008

NBCU Seizes Records Online, On TV, TAMI Numbers Claim

The multiplatform distribution of Olympics content by NBC is successfully driving viewers to prime time, says NBC Olympics president Gary Zenkel, MediaBuyerPlanner reports. The results of NBC’s first TAMI numbers lend some weight to his statement. NBC  [...]
Posted: Friday, August 15th 2008

Digital Media Screens in Quick-Service Restaurants Get Attention

Millions of US adults visit quick-service restaurants each month, and they constitute a prime audience for in-store digital media, according to an Indoor Direct study conducted by Arbitron at Wendy's, Denny's, Hardee's, Arby's, and CiCi's Pizza stores,   [...]
Posted: Thursday, April 10th 2008

Vertical Search an Advertising, Revenue Opportunity for Publishers

Some 93 percent of media and internet professionals say they would be very likely or quite likely to use a search engine that focused on serving their specific business or work needs, according to Vertical Search Report 2008, a B2B survey of over 500 media and internet professionals,   [...]
Posted: Thursday, December 6th 2007

Social-Media Marketing Disconnect: Interest High, Budgets Low

Social media marketing is a popular way to gain a competitive edge, but time and budget allocations haven't yet caught up with the level of interest, according to the second annual Coremetrics Face of the New Marketer survey of marketing professionals from e-commerce and online media/content companies, writes   [...]
Posted: Monday, November 5th 2007

Search to Soar, News to Nosedive in 2010

Revenues for the worldwide information industry will reach $448 billion by 2010, with search topping growth and news companies in the last position, according to Outsell, Inc.'s Outlook 2008. This is an annual analysis of market size, share leaders, forecast and trends,   [...]
Posted: Monday, October 29th 2007

Forrester: Interactive Marketing Spend to Surpass $61B in Five Years

Interactive marketing spend in the States will grow to $61.3 billion in 2012, from $18.4 billion in 2007 - a compound annual growth rate (CAGR) of 27 percent, Forrester Research forecast in a report this week, writes MarketingCharts. Interactive's share of total ad spend is forecast to increase from 8 percent in 2007 to 18 percent in 2012.   [...]
Posted: Monday, October 15th 2007