Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 25 | 34 |
| » ad pricing | 1 | 58 |
| » ad selling | 12 | 47 |
| » ad targeting | 13 | 46 |
| » ad technologies & vendors | 12 | 47 |
| » advertainment | 3 | 56 |
| » affiliate marketing | 2 | 57 |
| » agencies & ad departments | 3 | 56 |
| » alternative marketing | 13 | 46 |
| » Asia/Pacific | 1 | 58 |
| » automotive | 1 | 58 |
| » b2b | 3 | 56 |
| » best practices | 5 | 54 |
| » biz buzz | 12 | 47 |
| » branding | 4 | 55 |
| » broadband | 3 | 56 |
| » campaigns & creatives of note | 2 | 57 |
| » co-op marketing & partnerships | 2 | 57 |
| » computers & tech | 2 | 57 |
| » consumer packaged goods | 2 | 57 |
| » cross media | 4 | 55 |
| » demographics | 3 | 56 |
| » direct marketing | 7 | 52 |
| » domain names | 8 | 51 |
| » e-commerce | 6 | 53 |
| » email marketing | 6 | 53 |
| » entertainment | 10 | 49 |
| » finance | 3 | 56 |
| » How-to | 1 | 58 |
| » I-PR & business communications | 3 | 56 |
| » legal, government & regulation | 3 | 56 |
| » major account moves | 1 | 58 |
| » major brands | 12 | 47 |
| » major players news | 35 | 24 |
| » measurement & analytics | 4 | 55 |
| » media convergence | 6 | 53 |
| » minorities | 1 | 58 |
| » mobile marketing | 6 | 53 |
| » multi-channel marketing | 2 | 57 |
| » new and improved | 14 | 45 |
| » online ad market | 20 | 39 |
| » pearls of wisdom | 2 | 57 |
| » personalization | 5 | 54 |
| » political parties & organizations | 1 | 58 |
| » publishing | 33 | 26 |
| » research & stats | 12 | 47 |
| » rich media | 12 | 47 |
| » signs of doom | 3 | 56 |
| » signs of what's to come | 22 | 37 |
| » small business | 2 | 57 |
| » spam & anti-spam | 2 | 57 |
| » Spanish-speaking | 1 | 58 |
| » technical innovation | 7 | 52 |
| » text ads | 18 | 41 |
| » tools & software | 17 | 42 |
| » top stories | 19 | 40 |
| » travel | 1 | 58 |
| » user experience | 7 | 52 |
| » viral marketing & social media | 4 | 55 |
| » weblog marketing | 19 | 40 |
| » worst practices | 5 | 54 |
| » Youth | 1 | 58 |
Industry Buzz & News: 5/28/10
Ad Technologies:
YouTube launches audience interaction tool.
Campaigns & Creatives:
Macy's Memorial Day ads leverage customer data for custom effect.
Haier, Weather Channel in cr [...]
Posted: Friday, May 28th 2010
Hulu Adds Search and Analytics
Hulu has added search and analytics to its product line up, according to the web streaming TV site's blog, significantly enhancing the site's usefulness to marketers.
The new beta feature, launched from Hulu Labs, is called Captions Search. It allows users to search the captions for thousands of videos across hundreds of shows - as well as from a new Captions tab on any show or video page with captions. The analytics will [...]
Posted: Tuesday, December 22nd 2009
GOOG (and Copyright Holders) Make Good with YouTube's Content ID
Through Content ID, a service that protects copyright holders, enables them to profit from music appropriated by users, and lets them track user sentiment (via YouTube Insights), Google has found a way to monetize video socnet YouTube.
In general, Content ID enables companies, such as music labels, to track unofficial uses of their content, then decide whether to forbid that use (by stripping a video if its music, for example) or monetize it by adding music-purchasing buttons alongside the co [...]
Posted: Tuesday, September 29th 2009
Yahoo's New Homepage: A Social Aggregator Flanked by Contextual Ads
At 4:30 Eastern today, Yahoo will release a fully-redesigned homepage "[balances] "push" and "pull," adding simple but useful customization without diminishing the broad reach that the page offers," according to Search Engine Land.
Search is more prominent on the page, which is also less cluttered. The left-hand column is now a customizable menu where users can stream RSS feeds. Widgets and [...]
Posted: Tuesday, July 21st 2009
Google to Launch Proprietary Ebook Retail Program
In what could be interpreted as an aggressive move into Amazon territory, Google is planning to sell digital versions of new books directly to its users.
"The move would pit Google against Amazon.com, which is seeking to control the e-book market with the versions it sells for its Kindle reading device," observes The New York Times, which nonetheless pointed out that the move would be welcomed by publi [...]
Posted: Monday, June 1st 2009
AP to News Pirates: Stop Stealing Our Content
The Associated Press announced it will work with web portals and other digital partners to track publishers that use its content without a license, and pursue legal action against them, reports the Wall Street Journal.
Much of the AP's content is unpaid for, as it is collected by news aggregators that carefully dodge AP licensing fees.
Major internet portals such as Google and Yahoo do [...]
Posted: Thursday, April 9th 2009
Microsoft Puts 'Instant Answers' on IE8
Internet Explorer 8 now reflects instant answers from Live Search in its search box, Microsoft announced.
Those using IE8 in the United States will have the Live Search feature on by default, reports Search Engine Land.
Queries related to finances, [...]
Posted: Thursday, February 5th 2009
'The Daily Influence': The Marketer's Social Media Feed Reader
Ogilvy PR has launched The Daily Influence, a social media/RSS dashboard tailored to PR and marketing professionals.
Produced in tandem with RSS/widget platform Netvibes, The Daily Influence comes pre-loaded with aggregated social media, word of mouth, PR and marketing news feeds. Marketers can customize views based on the preferences of their clients -- which can use the tool to ke [...]
Posted: Friday, January 9th 2009
Magazine Archives Join Google Book Search
A handful of magazine labels, including New York, Popular Mechanics, Jet, Cowboy, and Ebony, partnered with Google to avail their archives to users online, the search giant reports.
As an example of how magazine content will enrich search, users are invited to run a search for [hank aaron pursuing babe [...]
Posted: Wednesday, December 10th 2008
GOOG, YHOO Nix Sponsored Search Ad Deal
Months after inking the deal, and days after passing a revised proposal to the Department of Justice, which is screening it for antitrust violations, Google and Yahoo announced plans to trash the idea altogether.
The change of heart is a surprising one for Google, which spent the last four months a [...]
Posted: Thursday, November 6th 2008
C-SPAN Launches Debate Hub for Election Junkies
Late last week C-SPAN launched the Debate Hub, a space where users can discuss the Presidential debate between Senators Barack Obama and John McCain, view clips, and hash out major topics.
Content included real-time commentary from livebloggers and Twitterati. All material was searchable, including video, which was indexed by question and speaker and can be embedded onto other sites.
Producer Ben O'Connell said the project was C-SPAN's "first for [...]
Posted: Monday, September 29th 2008
Ad Spend Down - Cable, Syndicated TV Gain; Newspapers, B2B Mags Lose
Advertising spending in the first half of 2008 declined slightly (-1.4 percent) compared with the first half of 2007, despite healthy advertising growth for several media and among some top advertisers, according to preliminary figures from Nielsen Monitor-Plus, [...]
Posted: Tuesday, September 23rd 2008
Yahoo Puts Fresh Face on Homepage
Yahoo unveiled its long-awaited homepage redesign -- but not to everyone, reports The Guardian.
Yahoo's last redesign took place in 2006, when the portal zeroed in on personalization, news content and community features, writes ReadWriteWeb.
But while 82 million people worldwide visit Yahoo's homepage daily (314 mill [...]
Posted: Friday, September 19th 2008
Online News Gaff Tanks United Stock - for a Day
A six-year-old story about United Airlines' bankruptcy filing has resurfaced, provoking investor panic and wreaking serious havoc on United's stock price (UAL) -- at least for a day.
Who took the heat for it? Mostly Google News.
Here's what happened:
The original Chicago Tribune article from 2002 was published in the "Popular Story" section of South Florida Sun-Sentinel's website, where Google News purportedly picked it up.
It was then seen by a securities analyst peru [...]
Posted: Thursday, September 11th 2008
Olympics Coverage: Too Hot for NBC to Share
NBC lawyers are working around the clock to prevent millions of online publishers from "stealing" Olympic coverage and embedding it on unauthorized blogs, websites and social networking pages.
The network is also issuing takedown notices to video sharing sites like Veetle.com:
[...]
Posted: Thursday, August 14th 2008
AOL Video Gets Social Media Facelift
If at first you don't succeed, redesign and relaunch. Two years after the debut of AOL Video, AOL is premiering an updated version packed with social media features: sharable music videos and "virals," news clips and full-length TV shows (including Shark Week coverage!), much of it from partners like ESPN, MTV and Discovery Networks, according to Broadcasting & Cable. [...]
Posted: Tuesday, August 5th 2008
Facebook Search: Powered By Microsoft
Live Search will be integrated into Facebook by year's end -- part of an extended ad agreement with Microsoft, reports The Register.
Last year Microsoft bought 1.6 percent of Facebook for $240 million, ballooning the site's value to over $15 billion.
The stake granted Microsoft the exclusive right to sell Face [...]
Posted: Friday, July 25th 2008
Ask.com to Power Search, Syndicate Ads to Photobucket
Under an exclusive multi-year agreement, Photobucket has agreed to help resuscitate Ask's search and ad program.
Ask.com's search bar will now appear prominently on Photobucket.com, whose user base totals about 44 million per month globally. Ask will also syndicate sponsored listings and display advertising to the photo site.
"Photobucket has one of the largest online audiences, and now Ask.com provides these consumers with the answers to the questions they ask every day," boasted SVP Andr [...]
Posted: Thursday, July 10th 2008
How-To: 7 Tactics for Getting Online Readers to Stick
This article was written by CEO Nate Whitehill of Unique Blog Designs. It works best for those seeking to build brands through blogging, but is also adaptable to companies wishing to maximize their online content development.
Here are seven tried and tested methods to get visitors to become regular readers, be it through RSS subscriptions or simply by reading a good [...]
Posted: Wednesday, June 11th 2008
Google Pulls Video Out of Search Results
Google has removed the ability to view videos in its "blended" search results, reports Search Engine Land.
A recent study found that users prefer "blended" search results to search that lists pages by aggregate relevance -- which sometimes fails to account for images, video and news content.
Typically, video result [...]
Posted: Friday, June 6th 2008