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Closing Bell: Retreat on SOPA | RIM pushes for Samsung sale | Koobface virus

Legal/Regulatory: On SOPA and PIPA, MPAA and Chamber strike conciliatory note. SOPA stalling as opposition grows. Mobile Computing: Research In Motion pushing for sale   [...]
Posted: Tuesday, January 17th 2012

What a Twitter Shortener Could Mean for Marketers

Twitter users learned on Thursday that the site will begin wrapping all links posted through the service with its own t.co domain. Twitter had been discussing this proposal on its blog, so the announcement is not surprising. Now that it is official, though, it is safe to start speculating on what it means to various users. For third-party developers, of course, the move is just more bad news from Twitter, which is stepping up its competition on many fronts  [...]
Posted: Thursday, September 2nd 2010

So You Can Manipulate Digg After All

Reports are circulating that a group of politically conservative members have banded together on Digg to bury stories deemed to be too liberal to their liking and get the posters banned. The online magazine AlternNet first reported the existence of the 100-member group, which call themselves Digg Patriots, and claims they have censored thousands of stories posted  [...]
Posted: Friday, August 6th 2010

Digg to Users: Don't Leave, v4 is Here

Much fuss was made over Digg's declining numbers earlier this year, with some commentators proclaiming Digg all but dead. But the site's next - and long awaited - iteration is almost ready, which, it is hoped, will stave off further drops. The changes, designed to help users connect and make deeper inroads in social networks with its new features, delivers an additional plus - it finally takes the reigns out of the hands of the power users,   [...]
Posted: Wednesday, June 30th 2010

Google Paid Content Offering for Newspapers Arrives Soon

Google is reportedly planning a new payment system called Newspass which will provide newspaper publishers with micropayments for links to their properties from Google News. According to Italian newspaper La Repubblica, Google has been contacting Italian newspapers about the service, which would let users buy ne  [...]
Posted: Monday, June 21st 2010

Industry Buzz & News: 5/28/10

Ad Technologies: YouTube launches audience interaction tool. Campaigns & Creatives: Macy's Memorial Day ads leverage customer data for custom effect. Haier, Weather Channel in cr  [...]
Posted: Friday, May 28th 2010

Telemundo Introduces Spanish Language News App

Telemundo is targeting a rich - and relatively underdeveloped - space with the rollout of a Spanish language app. Using software from LSN Mobile across is station group, it will deliver Spanish-language news, weather and sports, according to Broadcasting Cable. LSN Mobile already deliver local news content to a variety of cellphones as well as offers mobile display ads and text-messaging-bas  [...]
Posted: Friday, February 26th 2010

Univision to Launch Telenovela Web Site

Univision Communications is continuing its push online with the forthcoming rollout of a video web site for telenovela soap-operas - an unmet niche category for Hispanics, which are increasingly moving online for entertainment and news. "The world has shifted," says Joe Uva, Univision's president and chief executive. "Our audience is consuming more and more content on digital platforms and the go." (  [...]
Posted: Monday, February 22nd 2010

Skiff Gives E-Reader Market Viable Ad Strategy

Another e-reader device - this time from a major magazine publisher - will hit the market sometime this year. Hearst previewed its new Skiff Reader at this week’s Consumer Electronics Show along with the announcement that Sprint is providing 3G connectivity for the e-reader and will sell it at Sprint retail outlets and Sprint.com (via  [...]
Posted: Tuesday, January 5th 2010

GOOG (and Copyright Holders) Make Good with YouTube's Content ID

Through Content ID, a service that protects copyright holders, enables them to profit from music appropriated by users, and lets them track user sentiment (via YouTube Insights), Google has found a way to monetize video socnet YouTube. In general, Content ID enables companies, such as music labels, to track unofficial uses of their content, then decide whether to forbid that use (by stripping a video if its music, for example) or monetize it by adding music-purchasing buttons alongside the co  [...]
Posted: Tuesday, September 29th 2009

GOOG Hopes Fast Flip Opens Profit to Publishers

This week Google Labs launched Fast Flip, a news/story search engine that provides results as screenshots of relevant articles. The idea behind Fast Flip is to enable users to visually "flip" through the information they most want to read. Headlines and popular topics are easy to spot. Fast Flip is also "smart," meaning it tailors itself to a user based on the selections s/he makes, making it a melange of "fast browsing, natural magazine-style   [...]
Posted: Wednesday, September 16th 2009

E-Tail, Auto Sites and Hollywood Top July Site Visits/Growth

Riding the strength of the popular Cash for Clunkers program, which enables car owners to exchange old vehicles for cash, websites for automotive manufacturers enjoyed disproportionate popularity in July, according to new figures from TNS Media's Compete. Compete just released its most current Competet 250, a monthly ranking of the top 250 trafficked websites.   [...]
Posted: Monday, August 24th 2009

Barnes & Noble Finds New Revenue Streams

With the financial performance of major booksellers suggesting significant declines in the reading rates of U.S. adults, book retailer Barnes & Noble has recently invested in new sales avenues such as   [...]
Posted: Monday, August 24th 2009

AP Software Tracks Appropriation of Content

The Associated Press is adding software to its articles, intended to inform readers of usage rights associated with the content -- and act as a policing agent, automatically informing the AP about how the article elsewhere online. Each article will be published with a digital "wrapper" -- data not visible to users that maximizes the content's ranking in search engines and tracks its movements across the web. The program will be introduced in stages stretching over the course of the next year,  [...]
Posted: Monday, July 27th 2009

EyeWonder Helps Fox, GE Pontwificate with Users

To promote Season One of "Dollhouse," out on DVD and Blu-ray on July 28, Fox Home Entertainment launched a rich media ad that streams Twitter tweets and enables users to engage in conversation through the ad itself. The unit was developed with help from EyeWonder and Moxie. It showcases tweets from the feed of Eliza Dushku, star of "Dollhouse," and encourages users to jump in by logging in with existing Twitter accounts. Submissions are manually screened, after which tweets are permitted t  [...]
Posted: Thursday, July 23rd 2009

Twitcam Brings Livestreaming to Twitter

Live video streaming firm Livestream has launched twitcam.com, an ad-supported app that lets users add live streaming video to their Twitter feeds. The offering works like popular Twitter app Twitpic, which enables users to log in with an existing Twitter account, upload an image and then automatically updates their Twitter streams with a link to the image, as well as any message they include. Following suit, Twitcam.com u  [...]
Posted: Wednesday, July 22nd 2009

Prepaid Wireless Sites See 8M Visitors

Consumers seeking more cost-effective wireless services increasingly turn to pre-paid plans during the economic downturn, several popular sites saw 37% visitor growth in Q1 vs. the same period last year, according to comScore, Inc. The quarterly review of the US prepaid wireless industry examined online visit and search r  [...]
Posted: Tuesday, June 16th 2009

Meebo Unifies SocNets, Content Sites on Engagement Platform

IM service aggregation site Meebo has launched "multi-network IM access," which enables users to unify other social graphs on its platform, including major social networks and gaming sites. A sharing interface also enables them to swap content with greater ease. "Content sites interested in increasing the volume of content sharing, but without their own social graph, can use the multi-network IM feature to expand their reach and drive social interactions," the company said. Mother-driven   [...]
Posted: Wednesday, June 10th 2009

Google to Launch Proprietary Ebook Retail Program

In what could be interpreted as an aggressive move into Amazon territory, Google is planning to sell digital versions of new books directly to its users. "The move would pit Google against Amazon.com, which is seeking to control the e-book market with the versions it sells for its Kindle reading device," observes The New York Times, which nonetheless pointed out that the move would be welcomed by publi  [...]
Posted: Monday, June 1st 2009

YouTube Pilots Pre-Rolls Across UK Network Content

YouTube has struck a deal with a number of UK broadcasters to run pre-roll ads across their premium content, including episodes and clips from popular TV shows. Partners for the pilot include BBC Worldwide, Channel 4, National Geographic, ITN and Discovery Networks. Each ad is limited to 30 seconds; sponsors include Match.com, Activision, Renault and Nissan. (15-second ads for Warner Brothers film The Hangover are also airing on Channel 4.) Prior to this liaison, partners like Channel 4 gl  [...]
Posted: Tuesday, May 26th 2009