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Closing Bell: Retreat on SOPA | RIM pushes for Samsung sale | Koobface virus

Legal/Regulatory: On SOPA and PIPA, MPAA and Chamber strike conciliatory note. SOPA stalling as opposition grows. Mobile Computing: Research In Motion pushing for sale   [...]
Posted: Tuesday, January 17th 2012

What a Twitter Shortener Could Mean for Marketers

Twitter users learned on Thursday that the site will begin wrapping all links posted through the service with its own t.co domain. Twitter had been discussing this proposal on its blog, so the announcement is not surprising. Now that it is official, though, it is safe to start speculating on what it means to various users. For third-party developers, of course, the move is just more bad news from Twitter, which is stepping up its competition on many fronts  [...]
Posted: Thursday, September 2nd 2010

For Better or Worse, Demand Media's Plans Tied to Google

Demand Media is beginning to move toward its initial public offering - which could well be the biggest web IPO this year. The company filed a S-1 disclosure with the Securities and Exchange Commission - the first step in this process. Criticized by some as a content mill, Demand Media's business strategy produces online content for the purpose of attracting keyword advertising. The company's algorithms look at what search words are most popular, and then pays writers to produce content for s  [...]
Posted: Monday, August 9th 2010

So You Can Manipulate Digg After All

Reports are circulating that a group of politically conservative members have banded together on Digg to bury stories deemed to be too liberal to their liking and get the posters banned. The online magazine AlternNet first reported the existence of the 100-member group, which call themselves Digg Patriots, and claims they have censored thousands of stories posted  [...]
Posted: Friday, August 6th 2010

Digg to Users: Don't Leave, v4 is Here

Much fuss was made over Digg's declining numbers earlier this year, with some commentators proclaiming Digg all but dead. But the site's next - and long awaited - iteration is almost ready, which, it is hoped, will stave off further drops. The changes, designed to help users connect and make deeper inroads in social networks with its new features, delivers an additional plus - it finally takes the reigns out of the hands of the power users,   [...]
Posted: Wednesday, June 30th 2010

Google Paid Content Offering for Newspapers Arrives Soon

Google is reportedly planning a new payment system called Newspass which will provide newspaper publishers with micropayments for links to their properties from Google News. According to Italian newspaper La Repubblica, Google has been contacting Italian newspapers about the service, which would let users buy ne  [...]
Posted: Monday, June 21st 2010

Industry Buzz & News: 5/28/10

Ad Technologies: YouTube launches audience interaction tool. Campaigns & Creatives: Macy's Memorial Day ads leverage customer data for custom effect. Haier, Weather Channel in cr  [...]
Posted: Friday, May 28th 2010

Telemundo Introduces Spanish Language News App

Telemundo is targeting a rich - and relatively underdeveloped - space with the rollout of a Spanish language app. Using software from LSN Mobile across is station group, it will deliver Spanish-language news, weather and sports, according to Broadcasting Cable. LSN Mobile already deliver local news content to a variety of cellphones as well as offers mobile display ads and text-messaging-bas  [...]
Posted: Friday, February 26th 2010

CBS to Experiment with 99 Cent Prices for Some Shows on iTunes

CBS has said that it has agreed to experiment with Apple in reducing the price of some of its shows on iTunes, cutting prices from $1.99 for most shows to 99 cents for some. Les Moonves, chief executive of CBS Corp., said on a conference call with analysts last week that certain shows would sell for 99 cents, but he did not yet know which those will be. Those in the industry doubt the experiment will include newer episodes of top shows like NCIS,   [...]
Posted: Friday, February 26th 2010

Univision to Launch Telenovela Web Site

Univision Communications is continuing its push online with the forthcoming rollout of a video web site for telenovela soap-operas - an unmet niche category for Hispanics, which are increasingly moving online for entertainment and news. "The world has shifted," says Joe Uva, Univision's president and chief executive. "Our audience is consuming more and more content on digital platforms and the go." (  [...]
Posted: Monday, February 22nd 2010

Skiff Gives E-Reader Market Viable Ad Strategy

Another e-reader device - this time from a major magazine publisher - will hit the market sometime this year. Hearst previewed its new Skiff Reader at this week’s Consumer Electronics Show along with the announcement that Sprint is providing 3G connectivity for the e-reader and will sell it at Sprint retail outlets and Sprint.com (via  [...]
Posted: Tuesday, January 5th 2010

Hulu Adds Search and Analytics

Hulu has added search and analytics to its product line up, according to the web streaming TV site's blog, significantly enhancing the site's usefulness to marketers. The new beta feature, launched from Hulu Labs, is called Captions Search. It allows users to search the captions for thousands of videos across hundreds of shows - as well as from a new Captions tab on any show or video page with captions. The analytics will   [...]
Posted: Tuesday, December 22nd 2009

Complaints vs Video AdNets Rise as Buyers Pay for Ineffective Ads

With the popularity of online video advertising on the rise, media buyers are faced with large variations in pricing and options to decipher. Pre-roll video ads can run anywhere from CPMs under $10 to $50 CPMs - and if buyers aren't careful, they can end up paying for ineffective ads. Some industry observers are pointing out that video ad networks are deliberately inflating ad impression numbers by running video ads that begin automatically when a user lands on a site, with those ads sometime  [...]
Posted: Tuesday, September 29th 2009

E-Tail, Auto Sites and Hollywood Top July Site Visits/Growth

Riding the strength of the popular Cash for Clunkers program, which enables car owners to exchange old vehicles for cash, websites for automotive manufacturers enjoyed disproportionate popularity in July, according to new figures from TNS Media's Compete. Compete just released its most current Competet 250, a monthly ranking of the top 250 trafficked websites.   [...]
Posted: Monday, August 24th 2009

Barnes & Noble Finds New Revenue Streams

With the financial performance of major booksellers suggesting significant declines in the reading rates of U.S. adults, book retailer Barnes & Noble has recently invested in new sales avenues such as   [...]
Posted: Monday, August 24th 2009

1-800-Flowers Pings Facebook for eCommerce

1-800-Flowers.com has enabled registered fans of its Facebook page to order floral arrangements right on Facebook. Customers can shop 1-800-Flowers.com and execute transactions without leaving Facebook. Using technology from online ad network Alvenda, the site also lets users gain access to an online product assortment by clicking on a "shop" button. They can browse items, place them in a cart, select a delivery date, and send. Planned upgrades include birthday calendars and group gifting  [...]
Posted: Thursday, July 30th 2009

EyeWonder Helps Fox, GE Pontwificate with Users

To promote Season One of "Dollhouse," out on DVD and Blu-ray on July 28, Fox Home Entertainment launched a rich media ad that streams Twitter tweets and enables users to engage in conversation through the ad itself. The unit was developed with help from EyeWonder and Moxie. It showcases tweets from the feed of Eliza Dushku, star of "Dollhouse," and encourages users to jump in by logging in with existing Twitter accounts. Submissions are manually screened, after which tweets are permitted t  [...]
Posted: Thursday, July 23rd 2009

Twitcam Brings Livestreaming to Twitter

Live video streaming firm Livestream has launched twitcam.com, an ad-supported app that lets users add live streaming video to their Twitter feeds. The offering works like popular Twitter app Twitpic, which enables users to log in with an existing Twitter account, upload an image and then automatically updates their Twitter streams with a link to the image, as well as any message they include. Following suit, Twitcam.com u  [...]
Posted: Wednesday, July 22nd 2009

Yahoo's New Homepage: A Social Aggregator Flanked by Contextual Ads

At 4:30 Eastern today, Yahoo will release a fully-redesigned homepage "[balances] "push" and "pull," adding simple but useful customization without diminishing the broad reach that the page offers," according to Search Engine Land. Search is more prominent on the page, which is also less cluttered. The left-hand column is now a customizable menu where users can stream RSS feeds. Widgets and   [...]
Posted: Tuesday, July 21st 2009

Printcasting Democratizes Magazine Publishing

A company called Printcasting is experimenting with a way to compel more advertisers and readers to print magazines with model that allows nearly anyone to be a magazine publisher. Printcasting ("People-powered Magazines") lets would-be publishers choose articles and blog posts, insert them in a template of their choice, then print and distribute the resulting "magazine" themselves, The New York Times   [...]
Posted: Tuesday, July 21st 2009