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Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders

Ad Technology: Volvo Launches China's First RTB-based Advertising DoubleClick co-founder targets publishers with content-meets-commerce service Publishers   [...]
Posted: Tuesday, May 15th 2012

Agency.com Takes iCrossing to Court for 'Employee Raiding'

Omnicom's Agency.com has filed suit against digital ad firm iCrossing, insinuating the latter poached a number of major executives and clients, reports the Wall Street Journal. $19.5 million in damages are sought. The suit alleges tortious interference, breach of contract and conspiring to misappropriate proprietary data and trade secrets. In specific it accuses iCrossing CEO Donald Scales, former Chief Exec  [...]
Posted: Tuesday, November 11th 2008

Microsoft Makes it Clear: Yahoo Didn't Dump 'Em for the Shareholders' Sake

At the Cannes International Advertising Festival this week, Microsoft exec Kevin Johnson called Yahoo's search deal with Google anti-competitive and bad for advertisers. But advertisers already knew the latter, and -- judging from unearthed documents dating months before the Yahoo/Google liaison -- apparently Yahoo has   [...]
Posted: Monday, June 23rd 2008

Overstock Deserts, Amazon Sues, New York State

Amazon has filed suit against New York in response to a new law requiring online retailers to collect tax from buyers in the state. Rival Overstock took a less complex measure: it has canceled relationships with its 3,400 New York-based affiliates,   [...]
Posted: Friday, May 16th 2008

Google Sets Shears to DoubleClick, Opts to Sell Performics

Google has begun laying off employees at DoubleClick. The search giant would not specify how many it plans to drop, but the New York Times pegs the figure at around 300. "We have been working to match and align DoubleClick employees in the US with our organizational plan for the business" since the   [...]
Posted: Thursday, April 3rd 2008

FTC Gives GoogleClick Merger the 'Go-Ahead'

The FTC today approved Google's $3.1 billion merger with DoubleClick, despite a menagerie of complaints from competitors, privacy advocates and politicians, in addition to hold-ups abroad  [...]
Posted: Thursday, December 20th 2007

Facebook Puts Muzzle on Unruly Beacon

Bowing to user protests organized mainly by MoveOn.org, as well as a lukewarm reception from marketers, Facebook has put the Beacon on a short leash. The Beacon reveals items people have purchased from partner sites, including Fandango, Overstock and Blockbuster. News of the purchases appear on friends' News Feeds. Users may choose to opt out of the Beacon feature, but many plea  [...]
Posted: Monday, December 3rd 2007

RJ Reynolds Cuts Flame on Femme-Stick Print Campaigns

Having long braced itself against snowballs of negativity following its sexy, sultry Camel No. 9 print campaigns, RJ Reynolds has announced its decision to cease print advertising in '08. Spokeswoman Jan Smith called the cut "an effort by the company to enhance and sharpen the effectiveness and efficiency of its marketing programs." Industry spectators, including Steve Hall at Adrants,   [...]
Posted: Friday, November 30th 2007

NAB Email Campaign to FCC Raises Eyebrows

A campaign that generated 8,500 emails to the FCC opposing the proposed merger between XM and Sirius Satellite Radio has come under scrutiny, reports MediaBuyerPlanner.   [...]
Posted: Wednesday, November 28th 2007

Writers Strike Projected to Bleed into New Year

The Globe and Mail reports that the writers strike, currently preventing TV networks from producing new content, may march on until January. It is expected to affect both Canadian and US-based stations. On the heels of stale content, advertisers may seek comp  [...]
Posted: Friday, November 23rd 2007

Still Seeking Magic Formula, GM Reconsiders its Marketing Efforts

After efforts to improve its product line failed to light a spark under would-be consumers, General Motors plans to reinvent itself from a marketing perspective, reports the Detroit News. "The idea of building a great car and just assuming that people are going to buy it doesn't work," mused CEO Rick Wagoner at the Frankfurt motor show this week. For its Chevy Malibu, the company has planned a US$ 100 million marketing effort. GM also wants to draw truck buyers' attention to  [...]
Posted: Friday, September 14th 2007

Google Folds Paid Online Video Service

After an eight-month stint in paid video, Google has decided to shut down its premium video service. Launched at the Consumer Electronics Show in Las Vegas, it proffered programs like CSI, Survivor and Star Trek for $1.99 each. An email to subscription users was released to inform them that money spent on videos, including those not yet seen, would not be refunded. The BBC reports that instead, cus  [...]
Posted: Tuesday, August 14th 2007

GSD&M to Wal-Mart: Thanks, but No Thanks

Incumbent GSD&M - invited by Wal-Mart to re-pitch for the $580 million account after the retailer reversed its decision to bring on DraftFCB - has declined to rejoin the fray. In a statement released by GSD&M, the agency's cofounder and president, Roy Spence, said: "I want to thank Wal-Mart for inviting us to re-pitch the business. I have decided to decline. We helped build Wal-Mart from $11 billion in sales to $312 billion. We declare victory. We will do everything to make the tr  [...]
Posted: Friday, December 15th 2006

DraftFCB Has Questions to Answer after Being Fired

The sudden departure of marketing executive Julie Roehm, followed by the firing of DraftFCB, the agency that Roehm tapped for Wal-Mart's creative duties, has raised concerns among industry watchers of a possible ethical bre  [...]
Posted: Tuesday, December 12th 2006

U.S. Army: Just Kidding about the $200MM Review

The U.S. Army decided, after already delaying a review decision by six months, that it would cancel its $200 MM account review after all, according to AdAge. The six agencies that wasted months and hundreds of thousands of dollars were   [...]
Posted: Monday, April 25th 2005

Sears Slams Ogilvy, Y&R with Fee Cuts

Agencies typically rail against client tendencies to stress price cuts, but Sears' recent moves really hit home with agencies Y&R and Ogilvy when the retailer told its agencies of record that it would be cutting their fees as well. Y&R executives already tell AdAge that they will have to cut staff and lop off freelancers. Sears just completed a merger with Kmart, the brand with one of the more   [...]
Posted: Wednesday, April 6th 2005

InfoUSA to Agency.com

InfoUSA, a direct marketing service firm currently being sued by an ad agency AKQA for alleged non-payment for services, chose Agency.com to manage its online marketing.   [...]
Posted: Thursday, February 24th 2005

E*Trade to BBDO

AdWeek [link unavailable] reports that the $60 million E*Trade account - one of the most unpredictable large accounts in the U.S. - went to BBDO after a review and a four  [...]
Posted: Friday, January 7th 2005

Flinty Forbes.com Boldly Asks for Mostly Free Creative

AdFreak gives Forbes.com the Scrooge award for its cheesy, cheapskate approach to getting agencies to provide online creative. It sent out letters to agencies asking that they send creative concepts to them for an upcoming barter online campaign in exchange for a holiday party, a couple of $500 gift cards and a dinner for six. Apparently not wanting to sully themselves with direct contact with an online creative, particip  [...]
Posted: Friday, December 10th 2004

Oracle Media to Starcom

AdWeek: Oracle Selects Starcom for Media Starcom picked up the Oracle media account, which billed $30 million last year, although the company claims to be running a $40- to $50-million campaign for 2004. The win came after besting incumbent Grey and fellow challenger Initiative. Creative duties will remain in-house, conducted primarily by Oracle's CEO Larry Ellison, as ideas strike him between meetings  [...]
Posted: Thursday, June 3rd 2004