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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Industry Buzz & Snippets: 12/07/09
Measurement:
IMMI issues new cross-platform metrics, mobile on rise.
Search:
Google promotes place pages in shop windows.
Yahoo a [...]
Posted: Monday, December 7th 2009
Warner Artists Run Back into Arms of YouTube
Yesterday Warner Music Group and YouTube inked a deal that brings the label's artists back to the video-sharing site.
The multiyear global agreement includes Warner publishing arm Warner Chapel. Per its terms, Warner and YouTube will share any and all revenue generated from ads on the site, clicks and videos.
Content ID will also enable Warner to monetize user-generated videos th [...]
Posted: Wednesday, September 30th 2009
Google, Amazon Put Book Collections on Mobile Phones
On Thursday Google and Amazon announced plans to avail more books to mobile devices, substantially increasing the number of e-books available for reading on-the-go, reports the New York Times.
Google will take the 1.5 million-plus books it scanned for its Google Book Search Project, now available free on PCs, and put them on mobile phones like the iPhone and T-Mobile G1. It wi [...]
Posted: Tuesday, February 10th 2009
YouTube Rides William Morris into Hollywood
YouTube is on the verge of signing a deal with major Hollywood talent agency William Morris -- a move that would add more premium content to a site known for primarily amateur material.
A statement released Wednesday confirms YouTube's interest in becoming a hub for premium video and possibly tapping the financial rewards of online video screening, writes The New York Times.
[...]
Posted: Monday, February 2nd 2009
Verizon Taps Microsoft for Exclusive Search, Ad Deal
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon's sizable user base. It will also manage mobile advertising across the carrier's handheld units.
Crucially, it gives Microsoft a foothold in an increasingly lucrative mobi [...]
Posted: Thursday, January 8th 2009
Apple Staggers iTunes Price Points
Bowing to pressure from the record industry -- as well as cheaper, DRM-free rivals like Amazon.com and Napster -- Apple introduced elasticity to the price of iTunes music.
Prior to its announcement at MacWorld yesterday, all iTunes tracks were available for $0.99, with CDs typically running between $9.99 and $12.99. Based on unspecified criteria (probably having to do with the song's popularity [...]
Posted: Wednesday, January 7th 2009
'Google Holiday Shopping' Leverages Top Product Searches
Google has launched Google Holiday Shopping, which aggregates top product searches for certain categories.
"To find the season's most wanted gifts, Santa's elves mined millions of recent Google Product Search queries to put together some of the most popular products people are searching for," the site reads. Categories include Video Games & Toys, Cold Weather and Specialty Foods. "Bakugan," "peacoat" and "chocolate fount [...]
Posted: Wednesday, December 3rd 2008
Massive Inks In-Game Ad Deal with THQ
Massive, an in-game ad network owned by Microsoft, has signed a multi-year deal with THQ. The contract covers dynamic in-game advertising for a number of the latter publisher's titles, including the Saints Row franchise (a series sometimes compared to Grand Theft Auto). Other games have not been disclosed.
Other popular games in THQ's catalog include Ultimate Fighting Championship, the World Wrestling Entertainment series and the Juiced suit [...]
Posted: Tuesday, November 25th 2008
TV-Watching Rises to All-Time High
US use of TV, the internet and mobile -- the so-called "three screens" -- continues to increase across the board.
In each month during Q3 2008, the average American watched approximately 142 hours of TV, viewed three hours of mobile video, and went online for 27 hours, according to research from The Nielsen Company, [...]
Posted: Tuesday, November 25th 2008
'Sesame Street' Invades Hulu, iTunes, YouTube
Sesame Street, a puppet-based children's show that's run on Public Broadcasting Service-affiliated stations for nearly forty years, joins more contemporary offerings on sites like iTunes, Hulu and YouTube, reports Reuters.
A Sesame Street channel on YouTube will feature over 100 clips fr [...]
Posted: Thursday, November 13th 2008
MySpace, MTV Turn Pirated Content into E-Commerce Opp
Moving forward, MTV-owned videos uploaded by users to MySpace.com will likely be infused with ads, part of a deal between the giants.
Palo Alto-based Auditude provided the technological platform, which uses digital fingerprinting to identify professional video content, then serves targeted ads within them, reports MediaPost. Video content under MTV's jurisdict [...]
Posted: Monday, November 3rd 2008
AOL Passes Video Responsibilities to Brightcove
Today AOL shall announce plans to pass its video content management responsibilities to Brightcove. Until now, the company managed video internally.
Brightcove inherits complete access to AOL's online video platform, as well as control over content played, playback duties and possibly ad partnerships. The transition will wrap early next year.
AOL Video launched about two years ago. In August of this year, a [...]
Posted: Tuesday, October 28th 2008
Headup: Friendly Behavioral Marketing at Browser Level
SemantiNet launched Headup, a Firefox plugin that may succeed where larger, more ambitious behavioral targeting efforts have failed.
Behavioral targeting -- the process of targeting the most relevant people at the best possible time -- is perceived by proponents as an all-around win. Properly executed, it serves ads to highly-qualified individuals instead of vague demographic groups. This means advertisers get higher conversions, publishers don't have to f [...]
Posted: Friday, October 17th 2008
Best Buy Snaps Up Music Service Napster
Best Buy announced plans to buy digital music service Napster for $121 million, Reuters reports.
The company hopes to take on Apple's iTunes, which holds presides 70 percent of the US digital music market. Currently, Best Buy is among the top CD retailers. Napster, at one time the go-to hub for illeg [...]
Posted: Tuesday, September 16th 2008
80% of Super Bowl 2009 Inventory Already Sold
80 percent of ad inventory for Super Bowl XLIII, which takes place in Tampa Bay, FL on February 1 of next year, has already been sold, reports NBC's Seth Winter, VP of Sports and Olympics sales and marketing.
At the going rate per :30 of $3 million, "about a dozen or so advertisers" have signed on thus far, he said. Sales so far have been dominated by automotive marketers and movie studios. Despite new ownersh [...]
Posted: Friday, September 12th 2008
Mail.ru Penetrates Russia's Online Dating Market
Mail.ru, a major portal in Russia and the country's first billion-dollar internet firm, has purchased a 30 percent stake in online dating site Mamba.
Investment group Finam sold Mail.ru the stake for about $15 million.
The Russian online dating market was valued around $21 million in 2007. Along with contender Loveplanet, Mamba holds 90 percent of that market. Unlike Loveplanet, w [...]
Posted: Friday, August 29th 2008
Gorilla Nation Hitches Ride on Thomas the Tank Engine
HiT Entertainment has selected GNKids, the kiddie-brand arm of Gorilla Nation, to sell ad inventory for its websites in North America and Australia.
Sites in the deal include ThomasandFriends.com, BobtheBuilder.com, RainbowMagicOnline.com, and Barney.com, the online destination of long-ru [...]
Posted: Wednesday, August 27th 2008
Gorilla Nation Reps 3 Tom's Sites, Plus Torque Report, in Canada
Ad rep firm Gorilla Nation was chosen to sell ad space for BestofMedia Group's four top Canadian online properties: Tom's Hardware, Tom's Guide, Tom's Games and The Torque Report).
The liaison is exclusive. And with the exception of a few US advertisers, the sites will primarily court [...]
Posted: Wednesday, August 20th 2008
Google Takes on Music Search in China
Hoping to trump Baidu's competitive advantage in China, Google plans to launch its own music search site.
google.cn/music is currently only available to Chinese users. And unlike Baidu, which points users to a number of illegal music downloading resources, it will only point users to free or legal-to-distribute tracks. The ad-supported service has [...]
Posted: Friday, August 8th 2008
Take that, Obama: McCain One-Ups Olympic Buy
Weeks after Obama committed $5 million in ad spend to the Olympics, Senator John McCain's Presidential campaign is making a last-minute Olympic ad buy for $6 million -- trumping his Democratic rival by a round million.
"Imitation is the sincerest form of flattery," drawled CEO Evan Tracey of TNSMI's Campaign Media Analysis Group. "For the same reason the idea was good for Barack, it is good for Mc [...]
Posted: Tuesday, August 5th 2008