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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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iAd May Be Tipping Point for Google's AdMob Acquisition
Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P [...]
Posted: Monday, May 3rd 2010
Publicis Buys Microsoft’s Razorfish For $530M
Publicis Groupe SA has reached a deal with Microsoft to purchase their digital agency Razorfish, more than two years after the software giant acquired the digital agency. The deal is reportedly worth $530 million in cash and 6.5 million Publicis Groupe treasury shares.
Publicis will also receive favorable advertising deals across Microsoft’s ad and search networks for the next five years. For its part, Razorfish, a member of Publicis’ Groupe entity [...]
Posted: Monday, August 10th 2009
Digg to Microsoft: Thanks, We'll Take it From Here
Social news site Digg is axing its ad partnership with Microsoft a full year before the deal is set to expire - and will rely on its own sales force to sell ad inventory, CNET reports.
The 3-year contract, which began in mid-2007, was a big win for Microsoft, beating Google for ad selli [...]
Posted: Tuesday, April 21st 2009
Verizon Taps Microsoft for Exclusive Search, Ad Deal
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon's sizable user base. It will also manage mobile advertising across the carrier's handheld units.
Crucially, it gives Microsoft a foothold in an increasingly lucrative mobi [...]
Posted: Thursday, January 8th 2009
Massive Inks In-Game Ad Deal with THQ
Massive, an in-game ad network owned by Microsoft, has signed a multi-year deal with THQ. The contract covers dynamic in-game advertising for a number of the latter publisher's titles, including the Saints Row franchise (a series sometimes compared to Grand Theft Auto). Other games have not been disclosed.
Other popular games in THQ's catalog include Ultimate Fighting Championship, the World Wrestling Entertainment series and the Juiced suit [...]
Posted: Tuesday, November 25th 2008
MySpace, MTV Turn Pirated Content into E-Commerce Opp
Moving forward, MTV-owned videos uploaded by users to MySpace.com will likely be infused with ads, part of a deal between the giants.
Palo Alto-based Auditude provided the technological platform, which uses digital fingerprinting to identify professional video content, then serves targeted ads within them, reports MediaPost. Video content under MTV's jurisdict [...]
Posted: Monday, November 3rd 2008
Yahoo/Google Fact Site Assuages Concerns About Sponsored Ad Liaison
Google has launched Yahoo/Google Facts, an informational site that provides users with detailed information about its sponsored search ad liaison with Yahoo.
Dismissing a SearchIgnite study that claims the relationship could in [...]
Posted: Friday, September 26th 2008
80% of Super Bowl 2009 Inventory Already Sold
80 percent of ad inventory for Super Bowl XLIII, which takes place in Tampa Bay, FL on February 1 of next year, has already been sold, reports NBC's Seth Winter, VP of Sports and Olympics sales and marketing.
At the going rate per :30 of $3 million, "about a dozen or so advertisers" have signed on thus far, he said. Sales so far have been dominated by automotive marketers and movie studios. Despite new ownersh [...]
Posted: Friday, September 12th 2008
Gorilla Nation Hitches Ride on Thomas the Tank Engine
HiT Entertainment has selected GNKids, the kiddie-brand arm of Gorilla Nation, to sell ad inventory for its websites in North America and Australia.
Sites in the deal include ThomasandFriends.com, BobtheBuilder.com, RainbowMagicOnline.com, and Barney.com, the online destination of long-ru [...]
Posted: Wednesday, August 27th 2008
Gorilla Nation Reps 3 Tom's Sites, Plus Torque Report, in Canada
Ad rep firm Gorilla Nation was chosen to sell ad space for BestofMedia Group's four top Canadian online properties: Tom's Hardware, Tom's Guide, Tom's Games and The Torque Report).
The liaison is exclusive. And with the exception of a few US advertisers, the sites will primarily court [...]
Posted: Wednesday, August 20th 2008
WSJ Joins FreeRange Mobile Publishing Platform
Today FreeRange launched its Mobile Publishing Platform, which boasts clients like PaidContent, Fierce Markets and The Wall Street Journal Digital Network. The platform serves mobile coverage and branded content across BlackBerry, iPhone, Windows Mobile, Symbian and Palm devices.
Content is drawn directly from websites, making it unnecessary to maintain a separate mobile content management system. Ads are automatically delivered and stored on mobil [...]
Posted: Tuesday, August 19th 2008
Facebook Search: Powered By Microsoft
Live Search will be integrated into Facebook by year's end -- part of an extended ad agreement with Microsoft, reports The Register.
Last year Microsoft bought 1.6 percent of Facebook for $240 million, ballooning the site's value to over $15 billion.
The stake granted Microsoft the exclusive right to sell Face [...]
Posted: Friday, July 25th 2008
Gorilla Nation Scores 'Sclusive JAMD Distribution Deal
Getty selected online ad representation firm Gorilla Notion to hawk the online ad inventory of JAMD.com on an exclusive basis. JAMD is Getty's collection of celebrity, current events and sports photos. It is the largest commercial collection of its kind.
In addition to carrying stock photographs, JAMD enables "community members" to bookmark favorite images, as well as to upload, share and blog. The audience -- five million unique visitors per month -- is 80 percent female.
Getty hopes to [...]
Posted: Wednesday, July 23rd 2008
iVillage Gets into Bed with BlogHer
NBC's iVillage formed a liaison with BlogHer, an online ad network composed of about 2200 women's blogs.
Along with the right to advertise to BlogHer's audience, the deal includes a Series B investment worth $5 million, financed between Venrock and Peacock Equity (a joint venture between NBC Universal and GE Commercial Finance's Media), Communications & Entertainment business, [...]
Posted: Thursday, July 17th 2008
Gannett Selects AOL's Adtech to Serve Digital Ads
Gannett Co. announced plans to use Adtech, a German technology owned by AOL, to serve digital ads across its suite of sites.
Gannett runs 20 news groups in the United Kingdom. In the United States, it operates 23 TV stations and 85 newspapers, including USA Today. Nielsen says Gannett's online sites alone serve about 25 million [...]
Posted: Tuesday, July 15th 2008
Conde Nast Snaps Up Ars Technica
Tech blog Ars Technica has been absorbed by Conde Nast and will become part of Wired Digital, MediaBuyerPlanner reports. An official announcement of the sale is expected next week.
Figures were not disclosed, but the acquisition was pegged around $25 million, about what Conde Nast [...]
Posted: Tuesday, May 20th 2008
Industry Buzz & Snippets: 5/13/08
Ad Networks and Analytics:
Real estate search site Trulia has built its own ad network, which may be valuable for advertisers pursuing local ad opportunities.
ABC has introduced the "advertising value index," which tracks how well commerc [...]
Posted: Tuesday, May 13th 2008
Fox to Use AdTech for Ad-Serving
Fox, a global ad network in its own right, has selected AOL's AdTech to deliver ad inventory across multiple media.
According to MediaPost, AdTech must implement its Helios IQ platform across 20 countries in the next six weeks, resulting in the migration of over 100 sites onto its network.
It i [...]
Posted: Tuesday, May 13th 2008
Microsoft, Edgar Online Sign Ad, Content Deal
Microsoft and financial information service Edgar Online have signed a mutually beneficial ad and content deal.
Edgar Online shall become the sole provider of Securities and Exchange Commission filings and other information to MSN Money. It replaces Thompson Financial, which previously sent such data to the Microsoft-owned portal.
Microsoft will begin selling advertising on Edgar's site, including banner, text and video units.
Adding Edgar Online to its network gives Microsoft a fresh i [...]
Posted: Thursday, January 17th 2008
Schematic Joins Ever-Growing WPP Group
Acting on an insatiable acquisition itch, WPP Group has just purchased Schematic, an independent interactive agency.
Schematic's recent projects include ShopVogue.tv, an effort to drive magazine-skimming fashionistas to the online world.
The firm numbers 255 employees throughout the nation and in Costa Rica. Clients include Coca-Cola, Conde Nast, Disney, NBC Universal and Time Warner.
Te [...]
Posted: Wednesday, September 12th 2007