Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 116 | 113 |
| » ad pricing | 3 | 226 |
| » ad selling | 21 | 208 |
| » ad targeting | 40 | 189 |
| » ad technologies & vendors | 40 | 189 |
| » advertainment | 12 | 217 |
| » Advertising | 2 | 227 |
| » affiliate marketing | 7 | 222 |
| » agencies & ad departments | 97 | 132 |
| » alternative marketing | 10 | 219 |
| » Asia/Pacific | 6 | 223 |
| » automotive | 10 | 219 |
| » b2b | 13 | 216 |
| » best practices | 13 | 216 |
| » biz buzz | 143 | 86 |
| » branding | 59 | 170 |
| » broadband | 10 | 219 |
| » campaigns & creatives of note | 42 | 187 |
| » case studies | 1 | 228 |
| » co-op marketing & partnerships | 46 | 183 |
| » computers & tech | 18 | 211 |
| » consumer packaged goods | 26 | 203 |
| » CRM | 2 | 227 |
| » cross media | 35 | 194 |
| » demographics | 5 | 224 |
| » direct marketing | 6 | 223 |
| » domain names | 45 | 184 |
| » don't believe the hype | 11 | 218 |
| » e-commerce | 31 | 198 |
| » email marketing | 3 | 226 |
| » entertainment | 38 | 191 |
| » Europe | 10 | 219 |
| » events | 5 | 224 |
| » finance | 23 | 206 |
| » global | 5 | 224 |
| » healthcare | 2 | 227 |
| » I-PR & business communications | 1 | 228 |
| » Insider News | 1 | 228 |
| » instant messaging marketing | 1 | 228 |
| » intrusive formats | 6 | 223 |
| » legal, government & regulation | 14 | 215 |
| » loyalty & retention | 14 | 215 |
| » major players news | 136 | 93 |
| » measurement & analytics | 3 | 226 |
| » media convergence | 48 | 181 |
| » minorities | 2 | 227 |
| » mobile marketing | 18 | 211 |
| » multi-channel marketing | 8 | 221 |
| » new and improved | 11 | 218 |
| » nonsense & parodies | 1 | 228 |
| » online ad market | 88 | 141 |
| » pearls of wisdom | 4 | 225 |
| » people | 19 | 210 |
| » personalization | 2 | 227 |
| » political parties & organizations | 1 | 228 |
| » privacy | 4 | 225 |
| » promotions | 3 | 226 |
| » publishing | 27 | 202 |
| » research & stats | 5 | 224 |
| » rich media | 13 | 216 |
| » search engine marketing | 32 | 197 |
| » sex sells | 1 | 228 |
| » signs of doom | 14 | 215 |
| » signs of recovery | 5 | 224 |
| » signs of what's to come | 71 | 158 |
| » small business | 1 | 228 |
| » Spanish-speaking | 2 | 227 |
| » syndication & RSS | 6 | 223 |
| » technical innovation | 7 | 222 |
| » telecom | 9 | 220 |
| » text ads | 19 | 210 |
| » tools & software | 14 | 215 |
| » top stories | 29 | 200 |
| » travel | 5 | 224 |
| » user experience | 24 | 205 |
| » viral marketing & social media | 6 | 223 |
| » weblog marketing | 1 | 228 |
| » women | 4 | 225 |
| » worst practices | 12 | 217 |
| » Youth | 9 | 220 |
Top News: Nestle Reassigns | Sam's Club Content | GM Drops Super Bowl | China Regulates Android | Yahoo Divests | Facebook Sputters
Agency News:
Nestle Reassigns Coffee-Mate, Looks at New Agency for Nesquik
Mediabrands Spinoff Network Will Be Called BPN
Business Strategies:
Sam's Club's Content Marketing [...]
Posted: Monday, May 21st 2012
Top News: WS & Diet Pepsi | Performance Marketing Winners | Kindle Fire Ads | Facebook IPO | Twitter Privacy
Ad Technology:
Adometry Leverages Attribution Data in a New Media Modeler
Agency News:
Weber Shandwick Picks Up Diet Pepsi
Branding:
For Brand Extensions: [...]
Posted: Friday, May 18th 2012
Top News: Advertise In Pauses | Google Invests in Content | Affluents Spend $224B | Yahoo Headhunter Quits | Agencies Need Digital Officers? | Ongo Paywall Folds | Tumblr Sued on Copyrights
Ad Technology:
Microsoft Find a Pro Directory: Getting Help with Your adCenter Campaigns
Agency News:
Organic Named Digital Agency of [...]
Posted: Wednesday, May 9th 2012
Top News: MillerCoors Severs DraftFCB | Fuse DM, Video | "Twitter Pro?" | Weather.com SoMe Alerts | Spotify Arrives on iPad
Ad Technology:
Google Inside adSense Blog: Introducing Redesigned Payments Pages
Agencies:
MillerCoors Shakes Up Shops, Cuts Ties With DraftFCB
Business Strategies:
12 Reasons to [...]
Posted: Wednesday, May 2nd 2012
iAd May Be Tipping Point for Google's AdMob Acquisition
Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P [...]
Posted: Monday, May 3rd 2010
Integrated Campaign Kicks off Monster.com's Promotion of New Tools, Search Engine
Monster.com has launched an integrated print, television and online campaign to promote a new job matching search engine and set of online job seeking tools. It kicked off the campaign with a spot on the AFC Championship game and plans to run another during next month's Super Bowl.
The print ads have already begun to run in the Wall Street Journal and more than 100 regional newspapers, as well [...]
Posted: Tuesday, January 26th 2010
Industry Buzz & Snippets: 12/10/09
Media:
AOL to think locally now.
Pluribus & Guggenheim Acquire Eight Nielsen Brands, Including THR, BB & Adweek.
Online Ad Strategies:
Using SEO to [...]
Posted: Thursday, December 10th 2009
Warner Artists Run Back into Arms of YouTube
Yesterday Warner Music Group and YouTube inked a deal that brings the label's artists back to the video-sharing site.
The multiyear global agreement includes Warner publishing arm Warner Chapel. Per its terms, Warner and YouTube will share any and all revenue generated from ads on the site, clicks and videos.
Content ID will also enable Warner to monetize user-generated videos th [...]
Posted: Wednesday, September 30th 2009
Industry Buzz & Snippets: 09/21/09
Ad Networks and Analytics:
10 social media strategies from top brands.
Seven reasons to ramp up paid search.
AdMob vies for mobile advertising network leadership.
Agenci [...]
Posted: Monday, September 21st 2009
eBay Unloads 65% of Skype
This article has been updated.
Later today eBay will reportedly announce a deal to sell Skype, its internet-based calling service, to a group of private investors. The group is likely to include just-conceived VC Andreessen Horowitz, which is headed by Netscape co-founder Marc Andreessen (also on eBay's board of directors); Silver Lake Partners; and Index Ventures, a London-based VC that invested in Skype early on.
Financial details were not disclosed, but eBay is seeking about $2 [...]
Posted: Tuesday, September 1st 2009
Microsoft and Nokia Plan Office Deal
In yet another high-profile deal, Microsoft announced a partnership whereby mobile giant Nokia will now carry Microsoft Office products on its handsets.
For its part, Nokia loses a competitor. Until now, Microsoft's Windows Mobile operating system had the advantage of being the only platform to run Office products.
This gives Microsoft and their planned release of Office 2010 a larger platform to expand across, whi [...]
Posted: Wednesday, August 12th 2009
Publicis Buys Microsoft’s Razorfish For $530M
Publicis Groupe SA has reached a deal with Microsoft to purchase their digital agency Razorfish, more than two years after the software giant acquired the digital agency. The deal is reportedly worth $530 million in cash and 6.5 million Publicis Groupe treasury shares.
Publicis will also receive favorable advertising deals across Microsoft’s ad and search networks for the next five years. For its part, Razorfish, a member of Publicis’ Groupe entity [...]
Posted: Monday, August 10th 2009
Bing May Power Yahoo Search
As the two companies draw close to concluding a long, tumultuous courtship, word has it that Microsoft's Bing may, in the future, power Yahoo's search engine, Advertising Age reports.
The revenue share-based liaison would make Yahoo, the second most widely-used search engine in the United States, a more formidable competitor against Google, which [...]
Posted: Monday, July 27th 2009
Yahoo to Bring Behavioral Targeting to Mobile
Yahoo has launched a new effort for Smart Ads, whereby it will partner with third-party ad technology firms to expand behavioral display ads to mobile. Partners already include Tumri and Teracent Corp.
Smart Ads uses anonymous data from users' online activities and search queries to serve more targeted ads. According to Yahoo, the program yields double the average ROI of traditional banner ads -- with click-throu [...]
Posted: Thursday, May 21st 2009
GSMA to Debut Mobile Measurement Service, Sell Behavioral Data
The Global System for Mobile Association, an industry body composed of major European mobile operators, is preparing to sell behavioral data for ad-targeting purposes.
The GSMA includes T-Mobile International, Orange, Vodafone, Telefonica and 3. The coalition will launch a fully-audited mobile measurement service in the second half of 2009 in addition to three working groups -- one for advertisers, publishers and media/ad agencies.
The technology was piloted among United Kingdom-based mobi [...]
Posted: Wednesday, February 18th 2009
Google, Amazon Put Book Collections on Mobile Phones
On Thursday Google and Amazon announced plans to avail more books to mobile devices, substantially increasing the number of e-books available for reading on-the-go, reports the New York Times.
Google will take the 1.5 million-plus books it scanned for its Google Book Search Project, now available free on PCs, and put them on mobile phones like the iPhone and T-Mobile G1. It wi [...]
Posted: Tuesday, February 10th 2009
Time Warner Takes $16B Loss
Time Warner posted a loss of $16.03 billion, or $4.47/share, in 2008's Q4. The results were due mainly to a $24.2 billion write-down for its cable, publishing and AOL assets, reports MediaBuyerPlanner.
Prior to this, Time Warner predicted it would report an operating loss for the fourth quar [...]
Posted: Thursday, February 5th 2009
YouTube Rides William Morris into Hollywood
YouTube is on the verge of signing a deal with major Hollywood talent agency William Morris -- a move that would add more premium content to a site known for primarily amateur material.
A statement released Wednesday confirms YouTube's interest in becoming a hub for premium video and possibly tapping the financial rewards of online video screening, writes The New York Times.
[...]
Posted: Monday, February 2nd 2009
Verizon Taps Microsoft for Exclusive Search, Ad Deal
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon's sizable user base. It will also manage mobile advertising across the carrier's handheld units.
Crucially, it gives Microsoft a foothold in an increasingly lucrative mobi [...]
Posted: Thursday, January 8th 2009
Apple Staggers iTunes Price Points
Bowing to pressure from the record industry -- as well as cheaper, DRM-free rivals like Amazon.com and Napster -- Apple introduced elasticity to the price of iTunes music.
Prior to its announcement at MacWorld yesterday, all iTunes tracks were available for $0.99, with CDs typically running between $9.99 and $12.99. Based on unspecified criteria (probably having to do with the song's popularity [...]
Posted: Wednesday, January 7th 2009