Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 19 | 24 |
| » ad pricing | 1 | 42 |
| » ad selling | 6 | 37 |
| » ad targeting | 12 | 31 |
| » ad technologies & vendors | 14 | 29 |
| » advertainment | 6 | 37 |
| » affiliate marketing | 2 | 41 |
| » agencies & ad departments | 8 | 35 |
| » alternative marketing | 3 | 40 |
| » b2b | 1 | 42 |
| » best practices | 1 | 42 |
| » biz buzz | 28 | 15 |
| » branding | 14 | 29 |
| » broadband | 3 | 40 |
| » campaigns & creatives of note | 14 | 29 |
| » case studies | 1 | 42 |
| » co-op marketing & partnerships | 16 | 27 |
| » computers & tech | 3 | 40 |
| » consumer packaged goods | 5 | 38 |
| » CRM | 1 | 42 |
| » demographics | 2 | 41 |
| » direct marketing | 1 | 42 |
| » domain names | 8 | 35 |
| » don't believe the hype | 1 | 42 |
| » e-commerce | 10 | 33 |
| » email marketing | 2 | 41 |
| » entertainment | 11 | 32 |
| » Europe | 2 | 41 |
| » events | 1 | 42 |
| » finance | 1 | 42 |
| » How-to | 1 | 42 |
| » I-PR & business communications | 1 | 42 |
| » legal, government & regulation | 2 | 41 |
| » loyalty & retention | 6 | 37 |
| » major brands | 35 | 8 |
| » major players news | 23 | 20 |
| » measurement & analytics | 1 | 42 |
| » media convergence | 16 | 27 |
| » mobile marketing | 10 | 33 |
| » multi-channel marketing | 2 | 41 |
| » new and improved | 4 | 39 |
| » online ad market | 21 | 22 |
| » pearls of wisdom | 1 | 42 |
| » people | 1 | 42 |
| » personalization | 1 | 42 |
| » promotions | 1 | 42 |
| » publishing | 10 | 33 |
| » research & stats | 4 | 39 |
| » rich media | 4 | 39 |
| » search engine marketing | 5 | 38 |
| » signs of doom | 1 | 42 |
| » signs of recovery | 1 | 42 |
| » signs of what's to come | 14 | 29 |
| » syndication & RSS | 4 | 39 |
| » technical innovation | 2 | 41 |
| » telecom | 2 | 41 |
| » text ads | 4 | 39 |
| » tools & software | 5 | 38 |
| » top stories | 3 | 40 |
| » travel | 1 | 42 |
| » user experience | 9 | 34 |
| » viral marketing & social media | 3 | 40 |
| » women | 1 | 42 |
| » worst practices | 1 | 42 |
| » Youth | 3 | 40 |
Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"
Agency News:
Target Out Talking to Media Agencies
Spark Wins Orbitz Media Account
Dell Moves Consumer Advertising to Y&R
Best Practices: [...]
Posted: Friday, May 11th 2012
E-gift Cards Become Mobile, Social, Integrated to Sustain Relevance, Effectiveness
In 2010 Starbucks was mulling a plan to offer e-gift cards via social media. It quickly decided that just incorporating them in a Facebook app would be clumsy for its customers, as the gift recipients would then have to "like" Starbucks, download and register the card if they wanted to retrieve their gift.
So the site opted for a joint venture with CashStar, Ryan Records, director of the Starbucks Card program [...]
Posted: Tuesday, August 16th 2011
Integrated Campaign Kicks off Monster.com's Promotion of New Tools, Search Engine
Monster.com has launched an integrated print, television and online campaign to promote a new job matching search engine and set of online job seeking tools. It kicked off the campaign with a spot on the AFC Championship game and plans to run another during next month's Super Bowl.
The print ads have already begun to run in the Wall Street Journal and more than 100 regional newspapers, as well [...]
Posted: Tuesday, January 26th 2010
Industry Buzz & Snippets: 09/21/09
Ad Networks and Analytics:
10 social media strategies from top brands.
Seven reasons to ramp up paid search.
AdMob vies for mobile advertising network leadership.
Agenci [...]
Posted: Monday, September 21st 2009
Yahoo to Bring Behavioral Targeting to Mobile
Yahoo has launched a new effort for Smart Ads, whereby it will partner with third-party ad technology firms to expand behavioral display ads to mobile. Partners already include Tumri and Teracent Corp.
Smart Ads uses anonymous data from users' online activities and search queries to serve more targeted ads. According to Yahoo, the program yields double the average ROI of traditional banner ads -- with click-throu [...]
Posted: Thursday, May 21st 2009
Google, Amazon Put Book Collections on Mobile Phones
On Thursday Google and Amazon announced plans to avail more books to mobile devices, substantially increasing the number of e-books available for reading on-the-go, reports the New York Times.
Google will take the 1.5 million-plus books it scanned for its Google Book Search Project, now available free on PCs, and put them on mobile phones like the iPhone and T-Mobile G1. It wi [...]
Posted: Tuesday, February 10th 2009
YouTube Rides William Morris into Hollywood
YouTube is on the verge of signing a deal with major Hollywood talent agency William Morris -- a move that would add more premium content to a site known for primarily amateur material.
A statement released Wednesday confirms YouTube's interest in becoming a hub for premium video and possibly tapping the financial rewards of online video screening, writes The New York Times.
[...]
Posted: Monday, February 2nd 2009
'Google Holiday Shopping' Leverages Top Product Searches
Google has launched Google Holiday Shopping, which aggregates top product searches for certain categories.
"To find the season's most wanted gifts, Santa's elves mined millions of recent Google Product Search queries to put together some of the most popular products people are searching for," the site reads. Categories include Video Games & Toys, Cold Weather and Specialty Foods. "Bakugan," "peacoat" and "chocolate fount [...]
Posted: Wednesday, December 3rd 2008
Google, P&G Conduct Labor-Swap
Online search/ad giant Google and home product conglomerate Procter & Gamble have arranged an employee swap to learn more about how each communicates with customers.
From January 2008, select executives for P&G's Tide brand did time at the Googleplex in California, while Google employees assisted with training at its Cincinnati headquarters, P&G reported.
The latter wishes to better address customers that use the internet more. In exchange, it has been liberal about sharing consumer resear [...]
Posted: Thursday, November 20th 2008
Lotame Assists Mad Ave. with 'Time Spent'-Based SocNet Targeting
In partnership with Lotame -- short for "local, target and message" -- WPP's Mindshare shall serve ads to users based on time they spend engaged with certain social media sites, as well as with the ad content on those pages.
MediaPost dubbed the deal a "Madison Avenue first."
Lotame is a two-year-old startup that built a suite of audience targeting systems which empower marketers to serve ads ba [...]
Posted: Wednesday, November 12th 2008
Agency.com Takes iCrossing to Court for 'Employee Raiding'
Omnicom's Agency.com has filed suit against digital ad firm iCrossing, insinuating the latter poached a number of major executives and clients, reports the Wall Street Journal.
$19.5 million in damages are sought. The suit alleges tortious interference, breach of contract and conspiring to misappropriate proprietary data and trade secrets. In specific it accuses iCrossing CEO Donald Scales, former Chief Exec [...]
Posted: Tuesday, November 11th 2008
ANN Snaps Up Russia's Largest Mobile Phone Retailer
Investment firm ANN of Alexander Mamut has acquired Euroset, currently the largest mobile handset retailer in Russia. The company's new parent also owns a large stake in SUP, which purchased LiveJournal from Six Apart in December 2007.
Euroset was founded in 1997 and boasts over 5000 retail outlets throughout Russia and neighboring countries. Revenues in 2007 totaled $3.6 billion, [...]
Posted: Monday, September 22nd 2008
Best Buy Snaps Up Music Service Napster
Best Buy announced plans to buy digital music service Napster for $121 million, Reuters reports.
The company hopes to take on Apple's iTunes, which holds presides 70 percent of the US digital music market. Currently, Best Buy is among the top CD retailers. Napster, at one time the go-to hub for illeg [...]
Posted: Tuesday, September 16th 2008
Deal with Verizon Would Put Google in Reach of 68M Hands
Google and Verizon Wireless are reportedly planning a deal that will make Google the official search engine of all Verizon-powered mobile units, reports MediaBuyerPlanner.
The deal would expose Google -- and its advertisers -- to 68 million wireless customers. Verizon may also put a Google search bar on the home screen of all its phones and give Google a proprietary portal on [...]
Posted: Thursday, August 28th 2008
WSJ Joins FreeRange Mobile Publishing Platform
Today FreeRange launched its Mobile Publishing Platform, which boasts clients like PaidContent, Fierce Markets and The Wall Street Journal Digital Network. The platform serves mobile coverage and branded content across BlackBerry, iPhone, Windows Mobile, Symbian and Palm devices.
Content is drawn directly from websites, making it unnecessary to maintain a separate mobile content management system. Ads are automatically delivered and stored on mobil [...]
Posted: Tuesday, August 19th 2008
Time Warner Shafts 'Net, Makes Content a Priority
Today Time Warner announced plans to divide AOL's internet access unit from its ad and content business. The decision arrives three months after the company said it would separate Time Warner Cable from other assets.
According to CEO Jeffrey Bewkes, the company will instead focus on "high-quality branded content a [...]
Posted: Thursday, August 7th 2008
Facebook Search: Powered By Microsoft
Live Search will be integrated into Facebook by year's end -- part of an extended ad agreement with Microsoft, reports The Register.
Last year Microsoft bought 1.6 percent of Facebook for $240 million, ballooning the site's value to over $15 billion.
The stake granted Microsoft the exclusive right to sell Face [...]
Posted: Friday, July 25th 2008
iVillage Gets into Bed with BlogHer
NBC's iVillage formed a liaison with BlogHer, an online ad network composed of about 2200 women's blogs.
Along with the right to advertise to BlogHer's audience, the deal includes a Series B investment worth $5 million, financed between Venrock and Peacock Equity (a joint venture between NBC Universal and GE Commercial Finance's Media), Communications & Entertainment business, [...]
Posted: Thursday, July 17th 2008
Gannett Selects AOL's Adtech to Serve Digital Ads
Gannett Co. announced plans to use Adtech, a German technology owned by AOL, to serve digital ads across its suite of sites.
Gannett runs 20 news groups in the United Kingdom. In the United States, it operates 23 TV stations and 85 newspapers, including USA Today. Nielsen says Gannett's online sites alone serve about 25 million [...]
Posted: Tuesday, July 15th 2008
Guardian Media Group Acquires paidContent Parent for $30 Million
Britain's Guardian Media Group has purchased ContentNext for "north of $30 million."
ContentNext's most well-known property is paidContent, an online news site. Its other offerings include MocoNews, ContentSutra and paidContent UK.
The $30 million payout is performance-based and will depend on the long-term success of the acquisition, [...]
Posted: Friday, July 11th 2008