Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 45 | 15 |
| » ad pricing | 3 | 57 |
| » ad selling | 16 | 44 |
| » ad targeting | 28 | 32 |
| » advertainment | 7 | 53 |
| » affiliate marketing | 1 | 59 |
| » agencies & ad departments | 17 | 43 |
| » alternative marketing | 7 | 53 |
| » automotive | 2 | 58 |
| » b2b | 2 | 58 |
| » best practices | 8 | 52 |
| » biz buzz | 33 | 27 |
| » branding | 19 | 41 |
| » broadband | 5 | 55 |
| » campaigns & creatives of note | 15 | 45 |
| » case studies | 1 | 59 |
| » co-op marketing & partnerships | 18 | 42 |
| » computers & tech | 5 | 55 |
| » consumer packaged goods | 1 | 59 |
| » cross media | 14 | 46 |
| » demographics | 3 | 57 |
| » direct marketing | 3 | 57 |
| » domain names | 12 | 48 |
| » don't believe the hype | 4 | 56 |
| » e-commerce | 10 | 50 |
| » email marketing | 4 | 56 |
| » entertainment | 9 | 51 |
| » Europe | 2 | 58 |
| » finance | 4 | 56 |
| » How-to | 1 | 59 |
| » I-PR & business communications | 1 | 59 |
| » instant messaging marketing | 1 | 59 |
| » intrusive formats | 4 | 56 |
| » legal, government & regulation | 8 | 52 |
| » loyalty & retention | 4 | 56 |
| » major brands | 40 | 20 |
| » major players news | 34 | 26 |
| » measurement & analytics | 6 | 54 |
| » media convergence | 16 | 44 |
| » mobile marketing | 15 | 45 |
| » multi-channel marketing | 2 | 58 |
| » new and improved | 4 | 56 |
| » online ad market | 45 | 15 |
| » pearls of wisdom | 5 | 55 |
| » people | 3 | 57 |
| » personalization | 3 | 57 |
| » privacy | 3 | 57 |
| » promotions | 2 | 58 |
| » publishing | 13 | 47 |
| » research & stats | 8 | 52 |
| » rich media | 13 | 47 |
| » search engine marketing | 16 | 44 |
| » signs of doom | 1 | 59 |
| » signs of recovery | 1 | 59 |
| » signs of what's to come | 18 | 42 |
| » small business | 1 | 59 |
| » syndication & RSS | 3 | 57 |
| » technical innovation | 5 | 55 |
| » telecom | 2 | 58 |
| » text ads | 16 | 44 |
| » tools & software | 10 | 50 |
| » top stories | 2 | 58 |
| » user experience | 10 | 50 |
| » viral marketing & social media | 10 | 50 |
| » weblog marketing | 4 | 56 |
| » women | 1 | 59 |
| » worst practices | 4 | 56 |
| » Youth | 4 | 56 |
Top News: Nestle Reassigns | Sam's Club Content | GM Drops Super Bowl | China Regulates Android | Yahoo Divests | Facebook Sputters
Agency News:
Nestle Reassigns Coffee-Mate, Looks at New Agency for Nesquik
Mediabrands Spinoff Network Will Be Called BPN
Business Strategies:
Sam's Club's Content Marketing [...]
Posted: Monday, May 21st 2012
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"
Agency News:
Target Out Talking to Media Agencies
Spark Wins Orbitz Media Account
Dell Moves Consumer Advertising to Y&R
Best Practices: [...]
Posted: Friday, May 11th 2012
Top News: Advertise In Pauses | Google Invests in Content | Affluents Spend $224B | Yahoo Headhunter Quits | Agencies Need Digital Officers? | Ongo Paywall Folds | Tumblr Sued on Copyrights
Ad Technology:
Microsoft Find a Pro Directory: Getting Help with Your adCenter Campaigns
Agency News:
Organic Named Digital Agency of [...]
Posted: Wednesday, May 9th 2012
Top News: MillerCoors Severs DraftFCB | Fuse DM, Video | "Twitter Pro?" | Weather.com SoMe Alerts | Spotify Arrives on iPad
Ad Technology:
Google Inside adSense Blog: Introducing Redesigned Payments Pages
Agencies:
MillerCoors Shakes Up Shops, Cuts Ties With DraftFCB
Business Strategies:
12 Reasons to [...]
Posted: Wednesday, May 2nd 2012
E-gift Cards Become Mobile, Social, Integrated to Sustain Relevance, Effectiveness
In 2010 Starbucks was mulling a plan to offer e-gift cards via social media. It quickly decided that just incorporating them in a Facebook app would be clumsy for its customers, as the gift recipients would then have to "like" Starbucks, download and register the card if they wanted to retrieve their gift.
So the site opted for a joint venture with CashStar, Ryan Records, director of the Starbucks Card program [...]
Posted: Tuesday, August 16th 2011
Heineken Strikes Eye-popping Deal with Google
Heineken is going to partner with Google in a multimillion-euro, multi-country initiative that includes collaboration on data. Its ads will run on YouTube video and mobile ads, according to the Financial Times, which broke the news.
"The deal with Google will mainly focus on distributing our commercials on YouTube, in order to reach our target groups of 20-somethings, but will also in [...]
Posted: Thursday, June 30th 2011
Top Tech News: Google expands product ads | iAd boosts Apple's rivals | 53% of mobile search is local | Amazon's PR disaster
Online Ad Market:
Google expands product ads in search.
Mobile Marketing:
iAd is helping Apple's rivals.
Mobile Search:
Microsoft [...]
Posted: Friday, November 12th 2010
Top Industry News for 10-14-10: Search shows Google is posed for more success
Search:
Search shows Google is poised for success.
AOL, firms explore an offer for Yahoo.
Facebook, Microsoft [...]
Posted: Thursday, October 14th 2010
iAd May Be Tipping Point for Google's AdMob Acquisition
Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P [...]
Posted: Monday, May 3rd 2010
Industry Buzz & News: 3/11/10
Ad Technologies:
YouTube pulls the trigger on mobile ads.
Why ad blocking is devastating to the sites you love.
Technical Innovation:
Avatar director James Cameron: 3D promising, but caution [...]
Posted: Thursday, March 11th 2010
Industry Buzz & News: 3/10/10
Measurement & Analytics:
24/7 Real Media integrates with Omniture Data.
Ad Technologies & Vendors:
MediaForge ads only charge when people interact and buy.
Major Account Moves:
Walmart places a mega buy with [...]
Posted: Wednesday, March 10th 2010
Industry Buzz & News: 03/04/10
Measurement & Analytics:
The PPC controversy around credits for website visits.
Campaigns & Creatives:
GM, Yahoo first to use NYTimes' digital sign network.
Agencies & Ad Departments:
New Razorfish division a sign of digital health market [...]
Posted: Thursday, March 4th 2010
Industry Buzz & Snippets: 12/10/09
Media:
AOL to think locally now.
Pluribus & Guggenheim Acquire Eight Nielsen Brands, Including THR, BB & Adweek.
Online Ad Strategies:
Using SEO to [...]
Posted: Thursday, December 10th 2009
Industry Buzz & Snippets: 09/21/09
Ad Networks and Analytics:
10 social media strategies from top brands.
Seven reasons to ramp up paid search.
AdMob vies for mobile advertising network leadership.
Agenci [...]
Posted: Monday, September 21st 2009
Bing May Power Yahoo Search
As the two companies draw close to concluding a long, tumultuous courtship, word has it that Microsoft's Bing may, in the future, power Yahoo's search engine, Advertising Age reports.
The revenue share-based liaison would make Yahoo, the second most widely-used search engine in the United States, a more formidable competitor against Google, which [...]
Posted: Monday, July 27th 2009
Yahoo to Bring Behavioral Targeting to Mobile
Yahoo has launched a new effort for Smart Ads, whereby it will partner with third-party ad technology firms to expand behavioral display ads to mobile. Partners already include Tumri and Teracent Corp.
Smart Ads uses anonymous data from users' online activities and search queries to serve more targeted ads. According to Yahoo, the program yields double the average ROI of traditional banner ads -- with click-throu [...]
Posted: Thursday, May 21st 2009
adjix Penetrates Twitter with Embeddable Text Ads
Revenue-sharing ad network Adjix launched an ad format that lets users embed text ads within "tweets" (Twitter posts).
When users use Adjix2Twitter to post to their Twitter accounts, a small text link appears at the end of their tweet. The linker must approve the ad before it is sent. See video demonstration.
Advertisers can set accounts up so anyone can run their ads. Conver [...]
Posted: Tuesday, March 3rd 2009
Verizon Taps Microsoft for Exclusive Search, Ad Deal
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon's sizable user base. It will also manage mobile advertising across the carrier's handheld units.
Crucially, it gives Microsoft a foothold in an increasingly lucrative mobi [...]
Posted: Thursday, January 8th 2009
Massive Inks In-Game Ad Deal with THQ
Massive, an in-game ad network owned by Microsoft, has signed a multi-year deal with THQ. The contract covers dynamic in-game advertising for a number of the latter publisher's titles, including the Saints Row franchise (a series sometimes compared to Grand Theft Auto). Other games have not been disclosed.
Other popular games in THQ's catalog include Ultimate Fighting Championship, the World Wrestling Entertainment series and the Juiced suit [...]
Posted: Tuesday, November 25th 2008