Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 29 | 36 |
| » ad pricing | 2 | 63 |
| » ad selling | 7 | 58 |
| » ad targeting | 20 | 45 |
| » ad technologies & vendors | 16 | 49 |
| » advertainment | 7 | 58 |
| » affiliate marketing | 2 | 63 |
| » agencies & ad departments | 7 | 58 |
| » alternative marketing | 5 | 60 |
| » Asia/Pacific | 1 | 64 |
| » b2b | 2 | 63 |
| » best practices | 3 | 62 |
| » biz buzz | 47 | 18 |
| » branding | 11 | 54 |
| » broadband | 2 | 63 |
| » campaigns & creatives of note | 11 | 54 |
| » co-op marketing & partnerships | 22 | 43 |
| » computers & tech | 5 | 60 |
| » consumer packaged goods | 3 | 62 |
| » CRM | 1 | 64 |
| » cross media | 16 | 49 |
| » demographics | 2 | 63 |
| » direct marketing | 1 | 64 |
| » domain names | 21 | 44 |
| » don't believe the hype | 2 | 63 |
| » e-commerce | 8 | 57 |
| » entertainment | 16 | 49 |
| » Europe | 4 | 61 |
| » events | 1 | 64 |
| » finance | 11 | 54 |
| » How-to | 1 | 64 |
| » I-PR & business communications | 1 | 64 |
| » instant messaging marketing | 1 | 64 |
| » intrusive formats | 2 | 63 |
| » legal, government & regulation | 4 | 61 |
| » loyalty & retention | 7 | 58 |
| » major brands | 48 | 17 |
| » major players news | 34 | 31 |
| » mobile marketing | 9 | 56 |
| » multi-channel marketing | 1 | 64 |
| » new and improved | 2 | 63 |
| » online ad market | 36 | 29 |
| » pearls of wisdom | 2 | 63 |
| » people | 3 | 62 |
| » personalization | 1 | 64 |
| » publishing | 12 | 53 |
| » research & stats | 3 | 62 |
| » rich media | 8 | 57 |
| » search engine marketing | 10 | 55 |
| » signs of recovery | 3 | 62 |
| » signs of what's to come | 26 | 39 |
| » small business | 1 | 64 |
| » spam & anti-spam | 1 | 64 |
| » syndication & RSS | 5 | 60 |
| » telecom | 5 | 60 |
| » text ads | 7 | 58 |
| » tools & software | 4 | 61 |
| » top stories | 2 | 63 |
| » user experience | 8 | 57 |
| » viral marketing & social media | 4 | 61 |
| » weblog marketing | 1 | 64 |
| » worst practices | 1 | 64 |
| » Youth | 3 | 62 |
Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"
Agency News:
Target Out Talking to Media Agencies
Spark Wins Orbitz Media Account
Dell Moves Consumer Advertising to Y&R
Best Practices: [...]
Posted: Friday, May 11th 2012
Top Industry News for 10-14-10: Search shows Google is posed for more success
Search:
Search shows Google is poised for success.
AOL, firms explore an offer for Yahoo.
Facebook, Microsoft [...]
Posted: Thursday, October 14th 2010
Top Industry News for 7-12-10: Social media is sinking ad pricing
Ad Pricing:
Social media sinks online ad pricing.
Social Media:
Can the Foursquare keep up with marketers' demand?
Gowalla - we're still in the [...]
Posted: Monday, July 12th 2010
Integrated Campaign Kicks off Monster.com's Promotion of New Tools, Search Engine
Monster.com has launched an integrated print, television and online campaign to promote a new job matching search engine and set of online job seeking tools. It kicked off the campaign with a spot on the AFC Championship game and plans to run another during next month's Super Bowl.
The print ads have already begun to run in the Wall Street Journal and more than 100 regional newspapers, as well [...]
Posted: Tuesday, January 26th 2010
Microsoft and Nokia Plan Office Deal
In yet another high-profile deal, Microsoft announced a partnership whereby mobile giant Nokia will now carry Microsoft Office products on its handsets.
For its part, Nokia loses a competitor. Until now, Microsoft's Windows Mobile operating system had the advantage of being the only platform to run Office products.
This gives Microsoft and their planned release of Office 2010 a larger platform to expand across, whi [...]
Posted: Wednesday, August 12th 2009
Yahoo to Bring Behavioral Targeting to Mobile
Yahoo has launched a new effort for Smart Ads, whereby it will partner with third-party ad technology firms to expand behavioral display ads to mobile. Partners already include Tumri and Teracent Corp.
Smart Ads uses anonymous data from users' online activities and search queries to serve more targeted ads. According to Yahoo, the program yields double the average ROI of traditional banner ads -- with click-throu [...]
Posted: Thursday, May 21st 2009
YouTube Rides William Morris into Hollywood
YouTube is on the verge of signing a deal with major Hollywood talent agency William Morris -- a move that would add more premium content to a site known for primarily amateur material.
A statement released Wednesday confirms YouTube's interest in becoming a hub for premium video and possibly tapping the financial rewards of online video screening, writes The New York Times.
[...]
Posted: Monday, February 2nd 2009
Verizon Taps Microsoft for Exclusive Search, Ad Deal
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon's sizable user base. It will also manage mobile advertising across the carrier's handheld units.
Crucially, it gives Microsoft a foothold in an increasingly lucrative mobi [...]
Posted: Thursday, January 8th 2009
Massive Inks In-Game Ad Deal with THQ
Massive, an in-game ad network owned by Microsoft, has signed a multi-year deal with THQ. The contract covers dynamic in-game advertising for a number of the latter publisher's titles, including the Saints Row franchise (a series sometimes compared to Grand Theft Auto). Other games have not been disclosed.
Other popular games in THQ's catalog include Ultimate Fighting Championship, the World Wrestling Entertainment series and the Juiced suit [...]
Posted: Tuesday, November 25th 2008
TV-Watching Rises to All-Time High
US use of TV, the internet and mobile -- the so-called "three screens" -- continues to increase across the board.
In each month during Q3 2008, the average American watched approximately 142 hours of TV, viewed three hours of mobile video, and went online for 27 hours, according to research from The Nielsen Company, [...]
Posted: Tuesday, November 25th 2008
Google, P&G Conduct Labor-Swap
Online search/ad giant Google and home product conglomerate Procter & Gamble have arranged an employee swap to learn more about how each communicates with customers.
From January 2008, select executives for P&G's Tide brand did time at the Googleplex in California, while Google employees assisted with training at its Cincinnati headquarters, P&G reported.
The latter wishes to better address customers that use the internet more. In exchange, it has been liberal about sharing consumer resear [...]
Posted: Thursday, November 20th 2008
'Sesame Street' Invades Hulu, iTunes, YouTube
Sesame Street, a puppet-based children's show that's run on Public Broadcasting Service-affiliated stations for nearly forty years, joins more contemporary offerings on sites like iTunes, Hulu and YouTube, reports Reuters.
A Sesame Street channel on YouTube will feature over 100 clips fr [...]
Posted: Thursday, November 13th 2008
AOL Passes Video Responsibilities to Brightcove
Today AOL shall announce plans to pass its video content management responsibilities to Brightcove. Until now, the company managed video internally.
Brightcove inherits complete access to AOL's online video platform, as well as control over content played, playback duties and possibly ad partnerships. The transition will wrap early next year.
AOL Video launched about two years ago. In August of this year, a [...]
Posted: Tuesday, October 28th 2008
Headup: Friendly Behavioral Marketing at Browser Level
SemantiNet launched Headup, a Firefox plugin that may succeed where larger, more ambitious behavioral targeting efforts have failed.
Behavioral targeting -- the process of targeting the most relevant people at the best possible time -- is perceived by proponents as an all-around win. Properly executed, it serves ads to highly-qualified individuals instead of vague demographic groups. This means advertisers get higher conversions, publishers don't have to f [...]
Posted: Friday, October 17th 2008
Yahoo, AOL Begin Mating Dance
A long anticipated deal, whereby Time Warner folds AOL into Yahoo, is now in the planning stages.
Yahoo's board meets today. Among other topics, members will decide whether the AOL absorption is its most attractive option -- and whether it can secure a good price, reports Kara Swisher at All Things Digital.
Swisher adds that the management team, led by CEO Jerry Yang, is [...]
Posted: Tuesday, September 23rd 2008
Deal with Verizon Would Put Google in Reach of 68M Hands
Google and Verizon Wireless are reportedly planning a deal that will make Google the official search engine of all Verizon-powered mobile units, reports MediaBuyerPlanner.
The deal would expose Google -- and its advertisers -- to 68 million wireless customers. Verizon may also put a Google search bar on the home screen of all its phones and give Google a proprietary portal on [...]
Posted: Thursday, August 28th 2008
Gorilla Nation Hitches Ride on Thomas the Tank Engine
HiT Entertainment has selected GNKids, the kiddie-brand arm of Gorilla Nation, to sell ad inventory for its websites in North America and Australia.
Sites in the deal include ThomasandFriends.com, BobtheBuilder.com, RainbowMagicOnline.com, and Barney.com, the online destination of long-ru [...]
Posted: Wednesday, August 27th 2008
Google's 5% AOL Investment May Go Up in Smoke
Having made a five percent investment in AOL to prevent it from defecting to Microsoft in 2005, search engine giant Google now worries its buy-in was too rash, reports the Associated Press.
In a quarterly report filed with the Securities and Exchange Commission last week, the company said its $1 billion stake in AOL "may [...]
Posted: Monday, August 11th 2008
Online Video Ad Buys Buttressed with 25% Make-Goods
Taking its cue from traditional TV networks, casual gaming ad network NeoEdge announced it will offer make-goods on online video buys.
Brands conducting video campaigns across its gaming ad network shall now receive 25 percent in extra impressions if performance benchmarks are not met, according to MediaPost. NeoEdge measures campaign success by click-thru rate [...]
Posted: Thursday, July 24th 2008
Unexpectedly, Democratic FCC Commish May Swing Vote for Satellite Merger
Democratic FCC commissioner Jonathan Adelstein has, surprisingly, said he would vote in favor of the merger between satellite radio companies XM and Sirius - with conditions, reports MediaBuyerPlanner.
Adelstein said he would vote for the merger if Sirius and XM companies make 25 percent of their capacity available for public interest and minority programming and [...]
Posted: Monday, July 21st 2008