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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 13 of 13
Industry Buzz & Snippets: 12/10/09
Media:
AOL to think locally now.
Pluribus & Guggenheim Acquire Eight Nielsen Brands, Including THR, BB & Adweek.
Online Ad Strategies:
Using SEO to [...]
Posted: Thursday, December 10th 2009
Massive Inks In-Game Ad Deal with THQ
Massive, an in-game ad network owned by Microsoft, has signed a multi-year deal with THQ. The contract covers dynamic in-game advertising for a number of the latter publisher's titles, including the Saints Row franchise (a series sometimes compared to Grand Theft Auto). Other games have not been disclosed.
Other popular games in THQ's catalog include Ultimate Fighting Championship, the World Wrestling Entertainment series and the Juiced suit [...]
Posted: Tuesday, November 25th 2008
'Sesame Street' Invades Hulu, iTunes, YouTube
Sesame Street, a puppet-based children's show that's run on Public Broadcasting Service-affiliated stations for nearly forty years, joins more contemporary offerings on sites like iTunes, Hulu and YouTube, reports Reuters.
A Sesame Street channel on YouTube will feature over 100 clips fr [...]
Posted: Thursday, November 13th 2008
Lotame Assists Mad Ave. with 'Time Spent'-Based SocNet Targeting
In partnership with Lotame -- short for "local, target and message" -- WPP's Mindshare shall serve ads to users based on time they spend engaged with certain social media sites, as well as with the ad content on those pages.
MediaPost dubbed the deal a "Madison Avenue first."
Lotame is a two-year-old startup that built a suite of audience targeting systems which empower marketers to serve ads ba [...]
Posted: Wednesday, November 12th 2008
MySpace, MTV Turn Pirated Content into E-Commerce Opp
Moving forward, MTV-owned videos uploaded by users to MySpace.com will likely be infused with ads, part of a deal between the giants.
Palo Alto-based Auditude provided the technological platform, which uses digital fingerprinting to identify professional video content, then serves targeted ads within them, reports MediaPost. Video content under MTV's jurisdict [...]
Posted: Monday, November 3rd 2008
AOL Passes Video Responsibilities to Brightcove
Today AOL shall announce plans to pass its video content management responsibilities to Brightcove. Until now, the company managed video internally.
Brightcove inherits complete access to AOL's online video platform, as well as control over content played, playback duties and possibly ad partnerships. The transition will wrap early next year.
AOL Video launched about two years ago. In August of this year, a [...]
Posted: Tuesday, October 28th 2008
Headup: Friendly Behavioral Marketing at Browser Level
SemantiNet launched Headup, a Firefox plugin that may succeed where larger, more ambitious behavioral targeting efforts have failed.
Behavioral targeting -- the process of targeting the most relevant people at the best possible time -- is perceived by proponents as an all-around win. Properly executed, it serves ads to highly-qualified individuals instead of vague demographic groups. This means advertisers get higher conversions, publishers don't have to f [...]
Posted: Friday, October 17th 2008
Google Takes on Music Search in China
Hoping to trump Baidu's competitive advantage in China, Google plans to launch its own music search site.
google.cn/music is currently only available to Chinese users. And unlike Baidu, which points users to a number of illegal music downloading resources, it will only point users to free or legal-to-distribute tracks. The ad-supported service has [...]
Posted: Friday, August 8th 2008
Online Video Ad Buys Buttressed with 25% Make-Goods
Taking its cue from traditional TV networks, casual gaming ad network NeoEdge announced it will offer make-goods on online video buys.
Brands conducting video campaigns across its gaming ad network shall now receive 25 percent in extra impressions if performance benchmarks are not met, according to MediaPost. NeoEdge measures campaign success by click-thru rate [...]
Posted: Thursday, July 24th 2008
As Holidays Loom, Microsoft Overhauls Zune Strategy
Trailing Apple's iPod by 8-to-1 in the marketplace, Microsoft Zune is shifting its ad strategy in a major way.
Since its launch last year, the Zune has relied on alternative marketing methods to tap into the youth market: Kiosks at hot bars and clubs, and a media-rich website created by El Sengundo-based [...]
Posted: Thursday, November 8th 2007
Big App Acquisition Turns Facebook into 'Real Platform'
Think an app on its own can't be worth $3 million? Apparently the "Where I've Been" application, featured on Facebook, is. A correction has been made to this story.
Since the release of this story, managing member Michael Dalesandro of Where I've Been has written the following notice to The Editor:
"There have been some rumors in the market that we have sold our business. These rumors are not true. Our future development plans, combined with our robust [...]
Posted: Friday, August 17th 2007
Wal-Mart, Apple Considering Digital Download Deal
After months of pressuring movie studios not to partner with Apple to make movies available for download via iTunes, Wal-Mart itself may be ready to partner with Apple over movie, music, and TV show downloads.
Apple and Wal-Mart are considering an alliance that would allow consumers to purchase a digital download "coupon" that would let consumers download movies, music, and TV shows, with Apple paying Wal-Mart a portion of the proceeds, Variety [...]
Posted: Tuesday, October 3rd 2006
U.S. Army Reviews Account
AdWeek: Army Begins Its Agency Search
Advergame effortThe U.S. Army is putting its $200 million account up for review, as it must do periodically both by law and regulation. Leo Burnett currently handles the duties. Agencies hoping to take advantage of the review should be c [...]
Posted: Monday, June 14th 2004
- Showing 1 - 13 of 13