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Indy Agency Doner Takes Amazon Upon Its Shoulders
Web retail giant Amazon.com has chosen Doner to produce fresh marketing for its brand, reports Advertising Age.
Doner was founded in 1937 in Southfield, Michigan. It is the largest privately-owned ad agency in the United States. Agencies chosen to assist Doner include WPP's Cole & Weber United, Publicis/Seattle -- owned by Publicis Groupe -- and McKinney, which recently repurchased its liberty from Havas.
Amazon is histori [...]
Posted: Friday, August 29th 2008
Google Snipes Ogilvy Exec for 'Innovation Lab'
Co-President Andy Berndt of Ogilvy & Mather, New York, has left the agency in order to help launch a new global initiative for Google, reports Advertising Age.
The prospective "lab for innovation," as it is pegged by some executives privy to Berndt's plans, is geared toward collaboration amongst marketers, agencies and entertainment companies.
Google's move stirs dormant worries that the online adve [...]
Posted: Wednesday, September 19th 2007
- Showing 1 - 2 of 2