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Facebook App Center: 900 Million Potential Critics

More work for marketers and app developers. Facebook yesterday announced the App Center, “a new place for people to find social apps.” While Facebook promises the center will give developers an outlet to grow their apps, it has a strong ratings element to it; meaning the 900-million-person Facebook community will police and rate the apps, and the App Center will remove the ones rated substandard.  [...]
Posted: Thursday, May 10th 2012

iAd May Be Tipping Point for Google's AdMob Acquisition

Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P  [...]
Posted: Monday, May 3rd 2010

eBay Unloads 65% of Skype

This article has been updated. Later today eBay will reportedly announce a deal to sell Skype, its internet-based calling service, to a group of private investors. The group is likely to include just-conceived VC Andreessen Horowitz, which is headed by Netscape co-founder Marc Andreessen (also on eBay's board of directors); Silver Lake Partners; and Index Ventures, a London-based VC that invested in Skype early on. Financial details were not disclosed, but eBay is seeking about $2  [...]
Posted: Tuesday, September 1st 2009

Bing May Power Yahoo Search

As the two companies draw close to concluding a long, tumultuous courtship, word has it that Microsoft's Bing may, in the future, power Yahoo's search engine, Advertising Age reports. The revenue share-based liaison would make Yahoo, the second most widely-used search engine in the United States, a more formidable competitor against Google, which   [...]
Posted: Monday, July 27th 2009

Yahoo to Bring Behavioral Targeting to Mobile

Yahoo has launched a new effort for Smart Ads, whereby it will partner with third-party ad technology firms to expand behavioral display ads to mobile. Partners already include Tumri and Teracent Corp. Smart Ads uses anonymous data from users' online activities and search queries to serve more targeted ads. According to Yahoo, the program yields double the average ROI of traditional banner ads -- with click-throu  [...]
Posted: Thursday, May 21st 2009

Digg to Microsoft: Thanks, We'll Take it From Here

Social news site Digg is axing its ad partnership with Microsoft a full year before the deal is set to expire - and will rely on its own sales force to sell ad inventory, CNET reports. The 3-year contract, which began in mid-2007, was a big win for Microsoft, beating Google for ad selli  [...]
Posted: Tuesday, April 21st 2009

Paypal, Skype May Keep eBay Above Water

eBay's growth in the next few years will come mostly from online payment system PayPal, writes Business Insider. The online auction giant expects PayPal revenues to double to roughly $4-5 billion in sales by 2011. Last year, PayPal reported $2.4 billion in sales, or about 30% of eBay's $8.5 billion of overall sales. The company also expects Skype to be a $1 billion business in 2011.  Skype  [...]
Posted: Thursday, March 12th 2009

adjix Penetrates Twitter with Embeddable Text Ads

Revenue-sharing ad network Adjix launched an ad format that lets users embed text ads within "tweets" (Twitter posts). When users use Adjix2Twitter to post to their Twitter accounts, a small text link appears at the end of their tweet. The linker must approve the ad before it is sent. See video demonstration. Advertisers can set accounts up so anyone can run their ads. Conver  [...]
Posted: Tuesday, March 3rd 2009

Agency Squeezes, Cost Cutting Rise in Worse-than-Expected Market

Marketers are cutting costs, putting pressure on agencies to do more with less, and reducing budgets much more than they were six months ago, according to a survey from the Association of National Advertisers (ANA), which finds that the recession is having a more profound effect than previously expected. As a follow-up to a survey conducted in August 2008, a second ANA survey on this topic reve  [...]
Posted: Thursday, February 12th 2009

Time Warner Takes $16B Loss

Time Warner posted a loss of $16.03 billion, or $4.47/share, in 2008's Q4. The results were due mainly to a $24.2 billion write-down for its cable, publishing and AOL assets, reports MediaBuyerPlanner. Prior to this, Time Warner predicted it would report an operating loss for the fourth quar  [...]
Posted: Thursday, February 5th 2009

YouTube Rides William Morris into Hollywood

YouTube is on the verge of signing a deal with major Hollywood talent agency William Morris -- a move that would add more premium content to a site known for primarily amateur material. A statement released Wednesday confirms YouTube's interest in becoming a hub for premium video and possibly tapping the financial rewards of online video screening, writes The New York Times.   [...]
Posted: Monday, February 2nd 2009

Verizon Taps Microsoft for Exclusive Search, Ad Deal

Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless. The five-year contract makes Microsoft the default search provider to Verizon's sizable user base. It will also manage mobile advertising across the carrier's handheld units. Crucially, it gives Microsoft a foothold in an increasingly lucrative mobi  [...]
Posted: Thursday, January 8th 2009

Apple Staggers iTunes Price Points

Bowing to pressure from the record industry -- as well as cheaper, DRM-free rivals like Amazon.com and Napster -- Apple introduced elasticity to the price of iTunes music. Prior to its announcement at MacWorld yesterday, all iTunes tracks were available for $0.99, with CDs typically running between $9.99 and $12.99. Based on unspecified criteria (probably having to do with the song's popularity  [...]
Posted: Wednesday, January 7th 2009

'Google Holiday Shopping' Leverages Top Product Searches

Google has launched Google Holiday Shopping, which aggregates top product searches for certain categories. "To find the season's most wanted gifts, Santa's elves mined millions of recent Google Product Search queries to put together some of the most popular products people are searching for," the site reads. Categories include Video Games & Toys, Cold Weather and Specialty Foods. "Bakugan," "peacoat" and "chocolate fount  [...]
Posted: Wednesday, December 3rd 2008

Massive Inks In-Game Ad Deal with THQ

Massive, an in-game ad network owned by Microsoft, has signed a multi-year deal with THQ. The contract covers dynamic in-game advertising for a number of the latter publisher's titles, including the Saints Row franchise (a series sometimes compared to Grand Theft Auto). Other games have not been disclosed. Other popular games in THQ's catalog include Ultimate Fighting Championship, the World Wrestling Entertainment series and the Juiced suit  [...]
Posted: Tuesday, November 25th 2008

TV-Watching Rises to All-Time High

US use of TV, the internet and mobile -- the so-called "three screens" -- continues to increase across the board. In each month during Q3 2008, the average American watched approximately 142 hours of TV, viewed three hours of mobile video, and went online for 27 hours, according to research from The Nielsen Company,   [...]
Posted: Tuesday, November 25th 2008

Google, P&G Conduct Labor-Swap

Online search/ad giant Google and home product conglomerate Procter & Gamble have arranged an employee swap to learn more about how each communicates with customers. From January 2008, select executives for P&G's Tide brand did time at the Googleplex in California, while Google employees assisted with training at its Cincinnati headquarters, P&G reported. The latter wishes to better address customers that use the internet more. In exchange, it has been liberal about sharing consumer resear  [...]
Posted: Thursday, November 20th 2008

AdWords Eases Stealthily into GOOG Finance

Yesterday Google quietly introduced text ads into Google Finance pages. "Up" and "down" buttons in the lower left-hand corner of the banner enable users to scroll through the ads, most of which promote finance grants, penny stock options or discount brokerages. Ported from AdWords, messages appear one at a time in a large space on the right-hand side of the page:   [...]
Posted: Tuesday, November 18th 2008

'Sesame Street' Invades Hulu, iTunes, YouTube

Sesame Street, a puppet-based children's show that's run on Public Broadcasting Service-affiliated stations for nearly forty years, joins more contemporary offerings on sites like iTunes, Hulu and YouTube, reports Reuters. A Sesame Street channel on YouTube will feature over 100 clips fr  [...]
Posted: Thursday, November 13th 2008

Lotame Assists Mad Ave. with 'Time Spent'-Based SocNet Targeting

In partnership with Lotame -- short for "local, target and message" -- WPP's Mindshare shall serve ads to users based on time they spend engaged with certain social media sites, as well as with the ad content on those pages. MediaPost dubbed the deal a "Madison Avenue first." Lotame is a two-year-old startup that built a suite of audience targeting systems which empower marketers to serve ads ba  [...]
Posted: Wednesday, November 12th 2008