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- Showing 1 - 18 of 18
Top News: MillerCoors Severs DraftFCB | Fuse DM, Video | "Twitter Pro?" | Weather.com SoMe Alerts | Spotify Arrives on iPad
Ad Technology:
Google Inside adSense Blog: Introducing Redesigned Payments Pages
Agencies:
MillerCoors Shakes Up Shops, Cuts Ties With DraftFCB
Business Strategies:
12 Reasons to [...]
Posted: Wednesday, May 2nd 2012
Industry Buzz & Snippets: 09/21/09
Ad Networks and Analytics:
10 social media strategies from top brands.
Seven reasons to ramp up paid search.
AdMob vies for mobile advertising network leadership.
Agenci [...]
Posted: Monday, September 21st 2009
Miller Work on Tap for Digitas
Digitas has been tapped by Miller Brewing Co. to work on the Lite and Genuine Draft brands, reports MediaPost.
The choice of Digitas comes as Miller aims for consolidation in its digital work after reportedly disappointing results from Crispin Porter + Bogusky's "Man Laws" campaign, which has been put on hold. CP+B will continue to handle traditional advertising duties for the [...]
Posted: Wednesday, February 14th 2007
BKV Atlanta Beats Madison Ave to $11MM Equifax Account
Seeking to expand beyond branding and the Internet, Equifax Consumer Services has tapped Bennett Kuhn Varner, Atlanta, to handle its $11 million account for direct response and search engine optimization and marketing services, writes DMNews.
"We needed a full-service direct response agency to expand our communications program beyond online," Helen Wanamaker, vice-president of marketing at Equif [...]
Posted: Monday, February 5th 2007
DraftFCB Has Questions to Answer after Being Fired
The sudden departure of marketing executive Julie Roehm, followed by the firing of DraftFCB, the agency that Roehm tapped for Wal-Mart's creative duties, has raised concerns among industry watchers of a possible ethical bre [...]
Posted: Tuesday, December 12th 2006
Digitas Tapped by Whirlpool, Reports Decent Q3
Whirlpool has named Digitas, Chicago, its interactive and relationship-marketing agency of record. The agency also reported adjusted earnings that beat analysts' expectations.
Digitas, which had previously handled public relations and event marketing for Whirlpool brand KitchenAid, will now handle interactive-campaign strategy, creative, interactive media planning, buying and direct-to-consumer marketing for Whirlpool in the U.S., [...]
Posted: Friday, October 27th 2006
Wal-Mart Taps Saatchi X, Agency Search Continues
Wal-Mart has named Saatchi & Saatchi X its agency of record for shopper, in-store and associate communications.
The move, separate from the retailer's ad agency search, means that Saatchi will direct the array of in-store media that Wal-Mart uses to reach shoppers, including the programming on its in-store TV network. Saatchi will also handle corporate communications with the 1.3 million salespeople Wal-Mart employs, [...]
Posted: Wednesday, August 16th 2006
Three Shops Advance in Expedia Review
Three finalists - Interpublic Group's Mullen in Wenham, Mass.; Omnicom Group's TBWAChiatDay in Playa del Rey, Calif.; and independent Doner in Southfield, Mich. - are still in the game for the Expedia.com advertising account, with estimated billings at $170 million, writes AdWeek. A final decision may come by month's end.
WPP Group's Berlin Cameron United and IPG's McCann Erickson, both in [...]
Posted: Thursday, July 13th 2006
AOL U.K. Consolidates DM Duties with Joshua
AOL U.K., in advance of turbocharging customer acquisition activities for its services, has consolidated its 6 million pound direct marketing account into a single, integrated agency, Brand Republic (U.K.) reports ( [...]
Posted: Tuesday, December 20th 2005
MeritDirect Wins CMP Media Lists
MeritDirect has won list management for CMP Media's 150+ subscriber lists and databases of 2.3 million IT decision-makers, according to
BtoB Online (via MediaBuyerPlanner). The company [...]
Posted: Friday, November 18th 2005
WWAV Rapp Collins Gets Capital One
Capital One has awarded its 10 million pound U.K. direct and digital marketing accounts to WWAV Rapp Collins without a pitch, reports Brand Republic ( [...]
Posted: Monday, October 10th 2005
Hotels.com Awards More Work to Razorfish
Hotels.com put more of its online ad duties with Avenue A/Razorfish, according to AdWeek. Only in May, Razorfish took over much of the media planning and buying for web display ads and will now add search engine marketing, a duty t [...]
Posted: Tuesday, June 14th 2005
InfoUSA to Agency.com
InfoUSA, a direct marketing service firm currently being sued by an ad agency AKQA for alleged non-payment for services, chose Agency.com to manage its online marketing.
[...]
Posted: Thursday, February 24th 2005
Navy Boosts Contract to Campbell-Ewald
Defense Industry Daily reports that the U.S. Navy awarded Warren, MI-based Campbell-Ewald a $10.2 million contract boost to its previously-awarded assignment as part of the Navy's efforts to find new recruits in the first quarter. The Navy Recruiting Command is having the Fleet and Industrial Supply center Norfolk Detachment Philadelphia control the contract, which is part of the Navy Recru [...]
Posted: Thursday, January 13th 2005
Verizon SuperPages to TM Advertising
Verizon SuperPages chose McCann's TM Advertising as its agency of record and tasked it with creating both an online and offline identity, according to ClickZ. The account typically shows measured media of about $15 million. TM Advertising's interactive chief said the work will involve independent business-to-business and business-to-consumer campaigns.
[...]
Posted: Wednesday, January 12th 2005
Laredo Group Signs Adrants, MarketingVOX for Ad Sales
The Laredo Group announced it launched an ad sales representation service concentrating in the online marketing field. It boasts daily sites Adrants and MarketingVOX as clients. Together they attract about 225,000 unique visitors per month and send out daily newsletters to about 11,000 media buyers and other professionals.
[...]
Posted: Monday, December 27th 2004
Deutsch Adds Direct to Monster Duties
BtoB Online: Monster Worldwide picks directDeutsch
Monster chose directDeutch to be its agency of record for direct marketing. Its overall marketing budget, including direct, amounts to about $125 million. Last year Deutsch won the general media account and iDeutsch took the interactive portion.
[...]
Posted: Friday, September 10th 2004
Vonage to Spend $25 Million in Online Ads
AdAge: Vonage Puts 50 Percent of its Marketing Budget Online
Vonage announced it will put more than half of its $50 million annual marketing kitty into online advertising. The average proportion among all brands remains closer to three percent. Vonage already spends a great deal online, as its internet telephony p [...]
Posted: Tuesday, September 7th 2004
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