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FTC Gives GoogleClick Merger the 'Go-Ahead'

The FTC today approved Google's $3.1 billion merger with DoubleClick, despite a menagerie of complaints from competitors, privacy advocates and politicians, in addition to hold-ups abroad  [...]
Posted: Thursday, December 20th 2007

Wal-Mart, Apple Considering Digital Download Deal

After months of pressuring movie studios not to partner with Apple to make movies available for download via iTunes, Wal-Mart itself may be ready to partner with Apple over movie, music, and TV show downloads. Apple and Wal-Mart are considering an alliance that would allow consumers to purchase a digital download "coupon" that would let consumers download movies, music, and TV shows, with Apple paying Wal-Mart a portion of the proceeds, Variety   [...]
Posted: Tuesday, October 3rd 2006

Six Flags Taps OgilvyOne; Throws Creative, Media Accounts into Play

Six Flags has named OgilvyOne Worldwide to handle its direct and interactive marketing efforts - helping to implement its strategy of increasing both mindshare and its focus on customers - reports ClickZ, pointing out that this is the first time that Six Flags has selected a dedicated agency for interactive. Six Flags has also thrown its creative and media accounts into review. Independent W.B. Doner and Co., Southfield, Mich., has bee  [...]
Posted: Monday, January 16th 2006

Coke Interactive Account to AKQA

Following a global review, Coca-Cola Co. has awarded lead interactive agency duties to AKQA (which landed creative duties in June for the Coke Zero launch), reports AdAge. The agency will lead Coke's global and local interactive agency roster "in developing long-term creative and technical efficiencies throughout our system," according to Coke, and help "coordinate differe  [...]
Posted: Monday, October 24th 2005

MSN Online Media Goes to Universal McCann

Ending a six-year relationship, MSN will move its online media-buying chores from aQuantive's Avenue A/Razorfish, consolidating all of its media buying with Interpublic Group's Universal McCann, reports AdWeek. McCann-Erickson is MSN's creative agency of record. Avenue A/Razorfish expects the move to be completed by the end of the quarter. aQuantive said its Atlas Solutions will remain MSN's thi  [...]
Posted: Tuesday, July 26th 2005

Ask Jeeves Shopping Account

Ask Jeeves said yesterday that it put its account up for review, but wouldn't offer up much more information. AJ's public relations director Patrick Crisp did say that incumbent Chiat Day "is participating in the review." Just two weeks ago, MarketingVOX as  [...]
Posted: Friday, July 1st 2005

Sprint Account Thrown to Nextel's Incumbent

The Sprint account, one of the great online prizes, will be combined with merger partner Nextel Communications' and placed with TBWA/Chiat Day, according to BtoB Online. The account will spend something between the very disparate sums of $300 million and $500 million. Chiat Day was Nextel's agency prior to the merger. Sprint incumbent Hal Riney managed to cling to the business-to-business portion, with undisclosed billings. New   [...]
Posted: Tuesday, June 21st 2005

U.S. Navy's Account into Review

The U.S. Navy is asking for proposals from ad agencies as part of a regular review for its $60- to $90 million media account, according to AdWeek. The U.S. military generally picks an agency for a one-  [...]
Posted: Wednesday, June 15th 2005

Hotels.com Awards More Work to Razorfish

Hotels.com put more of its online ad duties with Avenue A/Razorfish, according to AdWeek. Only in May, Razorfish took over much of the media planning and buying for web display ads and will now add search engine marketing, a duty t  [...]
Posted: Tuesday, June 14th 2005

Sun Micro Stays with Starcom, to Spend Half of Budget Online

AdWeek reports that Sun Microsystems will keep its $50 million media account at Starcom, even after a three-month review. In the next year and half, Sun said it expects to spend about half of that budget on online executions. A new campaign just broke - this one by high tech business-to-business agency Butler Shine - touting Sun's ro  [...]
Posted: Monday, June 6th 2005

IPG's FCBi Wins Motorola Digital Ad Account

No. 2 cell-phone maker Motorola awarded the digital and relationship marketing portion of its global account, estimated $100 million, to FCBi, part of troubled Interpublic Group' Foote Cone & Belding, AdAge reports. The switch is the third this year by Motorola as it realigns its marketing and media agencies. The activity has led to specula  [...]
Posted: Friday, May 13th 2005

$3.8 Billion GM Account Moves due to New 'Media Landscape'

GM still spends moreon incentives than adsLeo Burnett's media arm stole the $3.8 billion General Motors account from an IPG consortium specially built for GM in Detroit. The buying duties will include all "digital media." Publicis, Burnett's parent company  [...]
Posted: Thursday, May 12th 2005

CSBA Hires Digital Edge, Consolidates Online, Traditional

Cadbury Schweppes Americas Beverages (CSBA) awarded its media account to The Digital Edge unit of WPP's Mediaedge:cia, writes MediaPost. The digital account was formerly with Dallas-based SlingShot, which retains the online creative duties, reports ClickZ. Mediaedge:cia has been the agency of record for CSAB's offline work for severa  [...]
Posted: Thursday, May 12th 2005

Still Another Mitsubishi Ad Exec Out, as Account Shrinks Further

Can you hand-dance to that?Observers can almost hear the "Pop Goes the Monkey" music, to which the Mitsubishi marketing department is apparently set. AdAge counts yet another ad head leaving, this one lasting four months, not even as long as the last one (six months). Three other marketing executives jumped si  [...]
Posted: Monday, May 9th 2005

U.S. Army: Just Kidding about the $200MM Review

The U.S. Army decided, after already delaying a review decision by six months, that it would cancel its $200 MM account review after all, according to AdAge. The six agencies that wasted months and hundreds of thousands of dollars were   [...]
Posted: Monday, April 25th 2005

Sears Slams Ogilvy, Y&R with Fee Cuts

Agencies typically rail against client tendencies to stress price cuts, but Sears' recent moves really hit home with agencies Y&R and Ogilvy when the retailer told its agencies of record that it would be cutting their fees as well. Y&R executives already tell AdAge that they will have to cut staff and lop off freelancers. Sears just completed a merger with Kmart, the brand with one of the more   [...]
Posted: Wednesday, April 6th 2005

eBay Hires Replacement Agency Next Day

eBay apparently had someone else in mind when it fired Goodby, Silverstein & Partners yesterday. It hired BBDO the very next day. eBay says it spent close to a quarter billion dollars on marketing last year, although TNS Media Intelligence reports seeing only about $74 million (down from 2003's $85 million) of that running on measured advertising media. The auction site's U.S. president Bill Cobb did the firing, notable for the fact that t  [...]
Posted: Thursday, March 31st 2005

Goodby Kicked Out of eBay

eBay fired television creative boutique Goodby Silverstein & Partners as its ad agency, according to AdAge. A defensive-sounding Jeff Goodby defended the agency's work, calling it "always successful." While the creative strategies caromed in many directions over the six-year relationship, the campaigns were successful in driving the marketing budget to television and producing :30s that won industry creative awards.   [...]
Posted: Wednesday, March 30th 2005

More Media Reviews in 2005

MediaPost reports that AdForum figures show a large rise in media account review activity for January and February 2005, especially among ethnic and teen-oriented shops, which saw 54 to 183 percent increases in the number of accounts up for grabs. Interactive shops saw a slight increase in February (up 12 percent from the same month last year) after activity dipped slightly in January as   [...]
Posted: Monday, March 28th 2005

New Coke Brand to AKQA

Coca-Cola tapped interactive agency AKQA as the inaugural agency of record for the internet portion of its new Coca-Cola Zero brand account. The Zero product, a diet soda, will target men and launch in June. Crispin, Porter & Bogusky will handle traditional media duties. AKQA will handle the account out of New York, where it just opened its office only last month.   [...]
Posted: Thursday, March 24th 2005