Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 55 | 30 |
| » ad pricing | 2 | 83 |
| » ad selling | 10 | 75 |
| » ad targeting | 27 | 58 |
| » ad technologies & vendors | 19 | 66 |
| » advertainment | 11 | 74 |
| » Advertising | 1 | 84 |
| » affiliate marketing | 1 | 84 |
| » agencies & ad departments | 47 | 38 |
| » alternative marketing | 6 | 79 |
| » Asia/Pacific | 1 | 84 |
| » automotive | 4 | 81 |
| » b2b | 7 | 78 |
| » best practices | 9 | 76 |
| » biz buzz | 42 | 43 |
| » broadband | 1 | 84 |
| » campaigns & creatives of note | 34 | 51 |
| » case studies | 1 | 84 |
| » co-op marketing & partnerships | 18 | 67 |
| » computers & tech | 7 | 78 |
| » consumer packaged goods | 8 | 77 |
| » CRM | 1 | 84 |
| » cross media | 14 | 71 |
| » demographics | 3 | 82 |
| » direct marketing | 5 | 80 |
| » domain names | 11 | 74 |
| » don't believe the hype | 3 | 82 |
| » e-commerce | 9 | 76 |
| » email marketing | 2 | 83 |
| » entertainment | 17 | 68 |
| » events | 2 | 83 |
| » finance | 3 | 82 |
| » global | 1 | 84 |
| » healthcare | 1 | 84 |
| » intrusive formats | 2 | 83 |
| » legal, government & regulation | 3 | 82 |
| » loyalty & retention | 10 | 75 |
| » major brands | 59 | 26 |
| » major players news | 26 | 59 |
| » measurement & analytics | 3 | 82 |
| » media convergence | 11 | 74 |
| » mobile marketing | 7 | 78 |
| » multi-channel marketing | 2 | 83 |
| » new and improved | 4 | 81 |
| » online ad market | 36 | 49 |
| » pearls of wisdom | 5 | 80 |
| » people | 6 | 79 |
| » political parties & organizations | 1 | 84 |
| » privacy | 3 | 82 |
| » promotions | 3 | 82 |
| » publishing | 14 | 71 |
| » research & stats | 6 | 79 |
| » rich media | 8 | 77 |
| » search engine marketing | 11 | 74 |
| » sex sells | 1 | 84 |
| » signs of doom | 1 | 84 |
| » signs of recovery | 2 | 83 |
| » signs of what's to come | 21 | 64 |
| » small business | 1 | 84 |
| » syndication & RSS | 4 | 81 |
| » technical innovation | 2 | 83 |
| » telecom | 3 | 82 |
| » text ads | 6 | 79 |
| » tools & software | 4 | 81 |
| » top stories | 9 | 76 |
| » travel | 2 | 83 |
| » user experience | 8 | 77 |
| » viral marketing & social media | 8 | 77 |
| » weblog marketing | 3 | 82 |
| » women | 3 | 82 |
| » worst practices | 5 | 80 |
| » Youth | 6 | 79 |
Top News: Nestle Reassigns | Sam's Club Content | GM Drops Super Bowl | China Regulates Android | Yahoo Divests | Facebook Sputters
Agency News:
Nestle Reassigns Coffee-Mate, Looks at New Agency for Nesquik
Mediabrands Spinoff Network Will Be Called BPN
Business Strategies:
Sam's Club's Content Marketing [...]
Posted: Monday, May 21st 2012
Top News: WS & Diet Pepsi | Performance Marketing Winners | Kindle Fire Ads | Facebook IPO | Twitter Privacy
Ad Technology:
Adometry Leverages Attribution Data in a New Media Modeler
Agency News:
Weber Shandwick Picks Up Diet Pepsi
Branding:
For Brand Extensions: [...]
Posted: Friday, May 18th 2012
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Top News: Advertise In Pauses | Google Invests in Content | Affluents Spend $224B | Yahoo Headhunter Quits | Agencies Need Digital Officers? | Ongo Paywall Folds | Tumblr Sued on Copyrights
Ad Technology:
Microsoft Find a Pro Directory: Getting Help with Your adCenter Campaigns
Agency News:
Organic Named Digital Agency of [...]
Posted: Wednesday, May 9th 2012
E-gift Cards Become Mobile, Social, Integrated to Sustain Relevance, Effectiveness
In 2010 Starbucks was mulling a plan to offer e-gift cards via social media. It quickly decided that just incorporating them in a Facebook app would be clumsy for its customers, as the gift recipients would then have to "like" Starbucks, download and register the card if they wanted to retrieve their gift.
So the site opted for a joint venture with CashStar, Ryan Records, director of the Starbucks Card program [...]
Posted: Tuesday, August 16th 2011
Heineken Strikes Eye-popping Deal with Google
Heineken is going to partner with Google in a multimillion-euro, multi-country initiative that includes collaboration on data. Its ads will run on YouTube video and mobile ads, according to the Financial Times, which broke the news.
"The deal with Google will mainly focus on distributing our commercials on YouTube, in order to reach our target groups of 20-somethings, but will also in [...]
Posted: Thursday, June 30th 2011
Top Industry News for 7-15-10: Google expected to post sharp ad growth
Online Ad Market:
Google expected to post sharp profit on ad growth.
Google's results promise to lift veil on value.
Major Account Moves:
Google [...]
Posted: Thursday, July 15th 2010
Industry Buzz & Snippets: 09/21/09
Ad Networks and Analytics:
10 social media strategies from top brands.
Seven reasons to ramp up paid search.
AdMob vies for mobile advertising network leadership.
Agenci [...]
Posted: Monday, September 21st 2009
Liz Sivell Joins R/GA, Keeps Eye on Nokia E-Marketing
Digital agency R/GA, a subsidiary of Interpublic Group, has made Liz Sivell the creative director of its London office. Sivell -- who reports to ECD James Temple -- will pay special attention to the global Nokia e-marketing account.
Prior to this appointment, Sivell was CD for London's Profero, where she focused on introducing clients to digital.
Forrester recently named R/GA one of the top interactive agencies, with analyst Sean Corcoran praising the three-year-old shop's "strategic skill [...]
Posted: Friday, September 11th 2009
Bing May Power Yahoo Search
As the two companies draw close to concluding a long, tumultuous courtship, word has it that Microsoft's Bing may, in the future, power Yahoo's search engine, Advertising Age reports.
The revenue share-based liaison would make Yahoo, the second most widely-used search engine in the United States, a more formidable competitor against Google, which [...]
Posted: Monday, July 27th 2009
Agency Squeezes, Cost Cutting Rise in Worse-than-Expected Market
Marketers are cutting costs, putting pressure on agencies to do more with less, and reducing budgets much more than they were six months ago, according to a survey from the Association of National Advertisers (ANA), which finds that the recession is having a more profound effect than previously expected.
As a follow-up to a survey conducted in August 2008, a second ANA survey on this topic reve [...]
Posted: Thursday, February 12th 2009
YouTube Rides William Morris into Hollywood
YouTube is on the verge of signing a deal with major Hollywood talent agency William Morris -- a move that would add more premium content to a site known for primarily amateur material.
A statement released Wednesday confirms YouTube's interest in becoming a hub for premium video and possibly tapping the financial rewards of online video screening, writes The New York Times.
[...]
Posted: Monday, February 2nd 2009
Apple Staggers iTunes Price Points
Bowing to pressure from the record industry -- as well as cheaper, DRM-free rivals like Amazon.com and Napster -- Apple introduced elasticity to the price of iTunes music.
Prior to its announcement at MacWorld yesterday, all iTunes tracks were available for $0.99, with CDs typically running between $9.99 and $12.99. Based on unspecified criteria (probably having to do with the song's popularity [...]
Posted: Wednesday, January 7th 2009
'Google Holiday Shopping' Leverages Top Product Searches
Google has launched Google Holiday Shopping, which aggregates top product searches for certain categories.
"To find the season's most wanted gifts, Santa's elves mined millions of recent Google Product Search queries to put together some of the most popular products people are searching for," the site reads. Categories include Video Games & Toys, Cold Weather and Specialty Foods. "Bakugan," "peacoat" and "chocolate fount [...]
Posted: Wednesday, December 3rd 2008
'Sesame Street' Invades Hulu, iTunes, YouTube
Sesame Street, a puppet-based children's show that's run on Public Broadcasting Service-affiliated stations for nearly forty years, joins more contemporary offerings on sites like iTunes, Hulu and YouTube, reports Reuters.
A Sesame Street channel on YouTube will feature over 100 clips fr [...]
Posted: Thursday, November 13th 2008
Headup: Friendly Behavioral Marketing at Browser Level
SemantiNet launched Headup, a Firefox plugin that may succeed where larger, more ambitious behavioral targeting efforts have failed.
Behavioral targeting -- the process of targeting the most relevant people at the best possible time -- is perceived by proponents as an all-around win. Properly executed, it serves ads to highly-qualified individuals instead of vague demographic groups. This means advertisers get higher conversions, publishers don't have to f [...]
Posted: Friday, October 17th 2008
80% of Super Bowl 2009 Inventory Already Sold
80 percent of ad inventory for Super Bowl XLIII, which takes place in Tampa Bay, FL on February 1 of next year, has already been sold, reports NBC's Seth Winter, VP of Sports and Olympics sales and marketing.
At the going rate per :30 of $3 million, "about a dozen or so advertisers" have signed on thus far, he said. Sales so far have been dominated by automotive marketers and movie studios. Despite new ownersh [...]
Posted: Friday, September 12th 2008
Indy Agency Doner Takes Amazon Upon Its Shoulders
Web retail giant Amazon.com has chosen Doner to produce fresh marketing for its brand, reports Advertising Age.
Doner was founded in 1937 in Southfield, Michigan. It is the largest privately-owned ad agency in the United States. Agencies chosen to assist Doner include WPP's Cole & Weber United, Publicis/Seattle -- owned by Publicis Groupe -- and McKinney, which recently repurchased its liberty from Havas.
Amazon is histori [...]
Posted: Friday, August 29th 2008
Gorilla Nation Hitches Ride on Thomas the Tank Engine
HiT Entertainment has selected GNKids, the kiddie-brand arm of Gorilla Nation, to sell ad inventory for its websites in North America and Australia.
Sites in the deal include ThomasandFriends.com, BobtheBuilder.com, RainbowMagicOnline.com, and Barney.com, the online destination of long-ru [...]
Posted: Wednesday, August 27th 2008
Yet Another '$300 Million' MSFT Campaign, Press Bites
Microsoft is again claiming to be about to drop $300 million on an ad campaign - this time to rescue its flagging Vista brand. The story has been widely reported, although previous "$300 million" campaigns from Microsoft later turned out to be much smaller efforts.
Launches of MSN, Microsoft's search engine, [...]
Posted: Friday, August 22nd 2008