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- Showing 1 - 3 of 3
Take that, Obama: McCain One-Ups Olympic Buy
Weeks after Obama committed $5 million in ad spend to the Olympics, Senator John McCain's Presidential campaign is making a last-minute Olympic ad buy for $6 million -- trumping his Democratic rival by a round million.
"Imitation is the sincerest form of flattery," drawled CEO Evan Tracey of TNSMI's Campaign Media Analysis Group. "For the same reason the idea was good for Barack, it is good for Mc [...]
Posted: Tuesday, August 5th 2008
Some Top Agencies Won't Pursue $300MM Census Account
Several top agencies that had expressed early interest in the 2010 U.S. Census account are now bowing out of the running.
With the Feb 13 deadline looming for agencies to have teams in place for the pitch, candidates are dropping out of the running for the account, which is valued at up to $300 million, Ad Age reports. Interpublic Group's McCann Erickson, Martin Agency and Mullen; Omnicom Group's DDB Worldwide; Publicis Grou [...]
Posted: Friday, February 9th 2007
Democrats' Senate Group Chooses Online Agency
MediaPost: Democratic Senatorial Campaign Committee Taps Plus Three Inc. for Online Buying and Planning
The Democratic Senatorial Campaign Committee (DSCC) chose Plus Three Inc. for its online planning and buying duties. Plus Three serves liberal political and non-profit organizations. It will be responsible for the DSCC's web efforts and online fundraising.
[...]
Posted: Tuesday, August 31st 2004
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