Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 9 | 12 |
| » ad selling | 1 | 20 |
| » ad targeting | 3 | 18 |
| » ad technologies & vendors | 8 | 13 |
| » advertainment | 1 | 20 |
| » agencies & ad departments | 15 | 6 |
| » alternative marketing | 1 | 20 |
| » best practices | 2 | 19 |
| » biz buzz | 5 | 16 |
| » branding | 6 | 15 |
| » broadband | 1 | 20 |
| » campaigns & creatives of note | 9 | 12 |
| » case studies | 1 | 20 |
| » co-op marketing & partnerships | 3 | 18 |
| » cross media | 4 | 17 |
| » demographics | 1 | 20 |
| » direct marketing | 1 | 20 |
| » don't believe the hype | 1 | 20 |
| » e-commerce | 4 | 17 |
| » email marketing | 3 | 18 |
| » entertainment | 1 | 20 |
| » Europe | 1 | 20 |
| » finance | 1 | 20 |
| » global | 2 | 19 |
| » How-to | 2 | 19 |
| » instant messaging marketing | 1 | 20 |
| » legal, government & regulation | 2 | 19 |
| » major brands | 5 | 16 |
| » major players news | 8 | 13 |
| » measurement & analytics | 3 | 18 |
| » media convergence | 3 | 18 |
| » mobile marketing | 8 | 13 |
| » new and improved | 2 | 19 |
| » online ad market | 10 | 11 |
| » pearls of wisdom | 5 | 16 |
| » people | 1 | 20 |
| » privacy | 2 | 19 |
| » promotions | 1 | 20 |
| » publishing | 5 | 16 |
| » rich media | 4 | 17 |
| » search engine marketing | 6 | 15 |
| » signs of recovery | 1 | 20 |
| » signs of what's to come | 4 | 17 |
| » small business | 1 | 20 |
| » spam & anti-spam | 1 | 20 |
| » technical innovation | 1 | 20 |
| » telecom | 1 | 20 |
| » tools & software | 3 | 18 |
| » top stories | 1 | 20 |
| » travel | 1 | 20 |
| » user experience | 2 | 19 |
| » viral marketing & social media | 5 | 16 |
| » weblog marketing | 1 | 20 |
| » worst practices | 1 | 20 |
- Showing 1 - 21 of 21
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"
Agency News:
Target Out Talking to Media Agencies
Spark Wins Orbitz Media Account
Dell Moves Consumer Advertising to Y&R
Best Practices: [...]
Posted: Friday, May 11th 2012
E-gift Cards Become Mobile, Social, Integrated to Sustain Relevance, Effectiveness
In 2010 Starbucks was mulling a plan to offer e-gift cards via social media. It quickly decided that just incorporating them in a Facebook app would be clumsy for its customers, as the gift recipients would then have to "like" Starbucks, download and register the card if they wanted to retrieve their gift.
So the site opted for a joint venture with CashStar, Ryan Records, director of the Starbucks Card program [...]
Posted: Tuesday, August 16th 2011
Top News: OpenX lands Groupon, France's Orange | Meebo acquires Mindset | Google moves online clients to mobile | Who won in the Google-Bing sting?
Online Ad News:
France's Orange ditches Google's DoubleClick for startup OpenX.
Groupon is a new OpenX customer too.
Mobile Marketing:
Meebo [...]
Posted: Tuesday, February 8th 2011
Top Tech News: Google expands product ads | iAd boosts Apple's rivals | 53% of mobile search is local | Amazon's PR disaster
Online Ad Market:
Google expands product ads in search.
Mobile Marketing:
iAd is helping Apple's rivals.
Mobile Search:
Microsoft [...]
Posted: Friday, November 12th 2010
Top Industry News for 10-14-10: Search shows Google is posed for more success
Search:
Search shows Google is poised for success.
AOL, firms explore an offer for Yahoo.
Facebook, Microsoft [...]
Posted: Thursday, October 14th 2010
Industry Buzz & Snippets: 12/14/09
Account Moves:
TVGuide.com has selected PubMatic to optimize its ad revenue.
Strategies:
Package-goods players are ramping up online spend.
Email Marketing:
Embedded video in e-mail slows [...]
Posted: Monday, December 14th 2009
Industry Buzz & Snippets: 12/10/09
Media:
AOL to think locally now.
Pluribus & Guggenheim Acquire Eight Nielsen Brands, Including THR, BB & Adweek.
Online Ad Strategies:
Using SEO to [...]
Posted: Thursday, December 10th 2009
Industry Buzz & Snippets: 09/21/09
Ad Networks and Analytics:
10 social media strategies from top brands.
Seven reasons to ramp up paid search.
AdMob vies for mobile advertising network leadership.
Agenci [...]
Posted: Monday, September 21st 2009
Agency Squeezes, Cost Cutting Rise in Worse-than-Expected Market
Marketers are cutting costs, putting pressure on agencies to do more with less, and reducing budgets much more than they were six months ago, according to a survey from the Association of National Advertisers (ANA), which finds that the recession is having a more profound effect than previously expected.
As a follow-up to a survey conducted in August 2008, a second ANA survey on this topic reve [...]
Posted: Thursday, February 12th 2009
TV-Watching Rises to All-Time High
US use of TV, the internet and mobile -- the so-called "three screens" -- continues to increase across the board.
In each month during Q3 2008, the average American watched approximately 142 hours of TV, viewed three hours of mobile video, and went online for 27 hours, according to research from The Nielsen Company, [...]
Posted: Tuesday, November 25th 2008
Industry Buzz & Snippets: 7/8/08
Ad Networks and Analytics:
Social advertising intelligence firm Xtract raised 7.5 million euros, the equivalent of $11.74 million dollars, in a series B round of funding. Its clients include Nokia, T-Mobile, BLYK and Vodafone.
Agencies and Execs:
AOL poached Kate Burns, the managing director of Google UK. Burns is no [...]
Posted: Tuesday, July 8th 2008
Industry Buzz & Snippets: 5/13/08
Ad Networks and Analytics:
Real estate search site Trulia has built its own ad network, which may be valuable for advertisers pursuing local ad opportunities.
ABC has introduced the "advertising value index," which tracks how well commerc [...]
Posted: Tuesday, May 13th 2008
Mediaedge:cia Ranked Most Competitive Agency
Among the top global ad agencies ranked, Mediaedge:cia was most competitive, according to Paris-based research firm RECMA's Compitches Report.
This was its ninth survey of media agency network competitiveness, which analyzes pitches and moves to media agencies, summarizing advertisers' choices.
The 2007 rankings:
[...]
Posted: Wednesday, January 16th 2008
BzzAgent Glides into Lap of Interpublic
Interpublic has developed a strategic, non-exclusive relationship with word of mouth agency BzzAgent.
BzzAgent can help augment a product or brand's popularity, and provide valuable research, by tapping its 300,000 demographically segmented volunteers.
The terms of the deal involve buzz campaigns from Interpublic agencies and original research, reports Advertising Age.
Interpublic will also receive p [...]
Posted: Wednesday, October 24th 2007
Record-Breaking Media Mergers/Acquisitions in First Half of 2007
The media and information industries M&A market set new record highs with 399 transactions announced totaling $76 billion in deal value in the first half of 2007 across 11 media and information sectors tracked by New York-based investment banking firm The Jordan, Edmiston Group, Inc. (JEGI), reports MarketingCharts.
[...]
Posted: Tuesday, July 3rd 2007
Despite Resurgence, McDonald's Shifts Creative Duties
McDonald's, having doubled profits in 2006 and seemingly safely entrenched in the fourth year of an impressive turnaround, is nevertheless conducting a $1-2 million global brand study to make sure it is on the right track, and it's shifting national creative duties on its $100 million breakfast account - its biggest - Ad Age reports.
Mary Dillon, exec VP-global marketing officer, tappe [...]
Posted: Monday, February 5th 2007
Expedia Goes to Doner
Expedia.com has hired Doner to handle its $170 million ad account; Interpublic Group's Mullen,Wenham, Mass., and Omnicom Group's TBWAChiatDay in Playa del Rey, Calif., both of which also have ties to Expedia, had also been in the running.
Doner, an independent shop based, in Southfield, Mich., works for Expedia sibling Hotels.com, AdWeek points out. That connection and the agency's retail ex [...]
Posted: Thursday, September 7th 2006
Digitas Lowers Forecast, Shares Plunge
Shares of Digitas plunged nearly 20 percent overnight after it lowered its full-year revenue and earnings estimates because of "specific client challenges."
According to AdWeek, Boston-based Digitas says it now projects 2006 fee revenue of $380-395 million, instead of $405-425 million; net earnings of 41-49 cents per share, rather than 46-56 cents per share; [...]
Posted: Wednesday, July 19th 2006
Online Account Activity Slows, Traditional Up
Data compiled by AdForum shows that more and more advertisers are looking for new help for their traditional media buying and planning duties, while online media buying agency relationships have actually become more stable over several quarters. Media account movement increased 58 percent in January, while activity in the online media planning arena declined three percent - that after an eight percent decline for all of 2004, according to a MediaPost [...]
Posted: Thursday, February 10th 2005
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