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Facebook App Center: 900 Million Potential Critics

More work for marketers and app developers. Facebook yesterday announced the App Center, “a new place for people to find social apps.” While Facebook promises the center will give developers an outlet to grow their apps, it has a strong ratings element to it; meaning the 900-million-person Facebook community will police and rate the apps, and the App Center will remove the ones rated substandard.  [...]
Posted: Thursday, May 10th 2012

Integrated Campaign Kicks off Monster.com's Promotion of New Tools, Search Engine

Monster.com has launched an integrated print, television and online campaign to promote a new job matching search engine and set of online job seeking tools. It kicked off the campaign with a spot on the AFC Championship game and plans to run another during next month's Super Bowl. The print ads have already begun to run in the Wall Street Journal and more than 100 regional newspapers, as well   [...]
Posted: Tuesday, January 26th 2010

Industry Buzz & Snippets: 09/21/09

Ad Networks and Analytics: 10 social media strategies from top brands. Seven reasons to ramp up paid search. AdMob vies for mobile advertising network leadership. Agenci  [...]
Posted: Monday, September 21st 2009

Google, Amazon Put Book Collections on Mobile Phones

On Thursday Google and Amazon announced plans to avail more books to mobile devices, substantially increasing the number of e-books available for reading on-the-go, reports the New York Times. Google will take the 1.5 million-plus books it scanned for its Google Book Search Project, now available free on PCs, and put them on mobile phones like the iPhone and T-Mobile G1. It wi  [...]
Posted: Tuesday, February 10th 2009

Apple Staggers iTunes Price Points

Bowing to pressure from the record industry -- as well as cheaper, DRM-free rivals like Amazon.com and Napster -- Apple introduced elasticity to the price of iTunes music. Prior to its announcement at MacWorld yesterday, all iTunes tracks were available for $0.99, with CDs typically running between $9.99 and $12.99. Based on unspecified criteria (probably having to do with the song's popularity  [...]
Posted: Wednesday, January 7th 2009

Massive Inks In-Game Ad Deal with THQ

Massive, an in-game ad network owned by Microsoft, has signed a multi-year deal with THQ. The contract covers dynamic in-game advertising for a number of the latter publisher's titles, including the Saints Row franchise (a series sometimes compared to Grand Theft Auto). Other games have not been disclosed. Other popular games in THQ's catalog include Ultimate Fighting Championship, the World Wrestling Entertainment series and the Juiced suit  [...]
Posted: Tuesday, November 25th 2008

AdWords Eases Stealthily into GOOG Finance

Yesterday Google quietly introduced text ads into Google Finance pages. "Up" and "down" buttons in the lower left-hand corner of the banner enable users to scroll through the ads, most of which promote finance grants, penny stock options or discount brokerages. Ported from AdWords, messages appear one at a time in a large space on the right-hand side of the page:   [...]
Posted: Tuesday, November 18th 2008

'Sesame Street' Invades Hulu, iTunes, YouTube

Sesame Street, a puppet-based children's show that's run on Public Broadcasting Service-affiliated stations for nearly forty years, joins more contemporary offerings on sites like iTunes, Hulu and YouTube, reports Reuters. A Sesame Street channel on YouTube will feature over 100 clips fr  [...]
Posted: Thursday, November 13th 2008

Lotame Assists Mad Ave. with 'Time Spent'-Based SocNet Targeting

In partnership with Lotame -- short for "local, target and message" -- WPP's Mindshare shall serve ads to users based on time they spend engaged with certain social media sites, as well as with the ad content on those pages. MediaPost dubbed the deal a "Madison Avenue first." Lotame is a two-year-old startup that built a suite of audience targeting systems which empower marketers to serve ads ba  [...]
Posted: Wednesday, November 12th 2008

MySpace, MTV Turn Pirated Content into E-Commerce Opp

Moving forward, MTV-owned videos uploaded by users to MySpace.com will likely be infused with ads, part of a deal between the giants. Palo Alto-based Auditude provided the technological platform, which uses digital fingerprinting to identify professional video content, then serves targeted ads within them, reports MediaPost. Video content under MTV's jurisdict  [...]
Posted: Monday, November 3rd 2008

Headup: Friendly Behavioral Marketing at Browser Level

SemantiNet launched Headup, a Firefox plugin that may succeed where larger, more ambitious behavioral targeting efforts have failed. Behavioral targeting -- the process of targeting the most relevant people at the best possible time -- is perceived by proponents as an all-around win. Properly executed, it serves ads to highly-qualified individuals instead of vague demographic groups. This means advertisers get higher conversions, publishers don't have to f  [...]
Posted: Friday, October 17th 2008

WSJ Joins FreeRange Mobile Publishing Platform

Today FreeRange launched its Mobile Publishing Platform, which boasts clients like PaidContent, Fierce Markets and The Wall Street Journal Digital Network. The platform serves mobile coverage and branded content across BlackBerry, iPhone, Windows Mobile, Symbian and Palm devices. Content is drawn directly from websites, making it unnecessary to maintain a separate mobile content management system. Ads are automatically delivered and stored on mobil  [...]
Posted: Tuesday, August 19th 2008

Industry Buzz & Snippets: 5/13/08

Ad Networks and Analytics: Real estate search site Trulia has built its own ad network, which may be valuable for advertisers pursuing local ad opportunities. ABC has introduced the "advertising value index," which tracks how well commerc  [...]
Posted: Tuesday, May 13th 2008

Facebook Puts Muzzle on Unruly Beacon

Bowing to user protests organized mainly by MoveOn.org, as well as a lukewarm reception from marketers, Facebook has put the Beacon on a short leash. The Beacon reveals items people have purchased from partner sites, including Fandango, Overstock and Blockbuster. News of the purchases appear on friends' News Feeds. Users may choose to opt out of the Beacon feature, but many plea  [...]
Posted: Monday, December 3rd 2007

Writers Strike Projected to Bleed into New Year

The Globe and Mail reports that the writers strike, currently preventing TV networks from producing new content, may march on until January. It is expected to affect both Canadian and US-based stations. On the heels of stale content, advertisers may seek comp  [...]
Posted: Friday, November 23rd 2007

NYTimes.com Joins Facebook Ad System, Creates Profile Page

Fast on the heels of the hype, The New York Times Co. has joined the new Facebook Ads system, which allows users to learn about New York Times, Boston Globe and the Times Company’s Regional Media Group content through word-of-mouth referrals from friends, according to MediaBuye  [...]
Posted: Thursday, November 8th 2007

YouTube's 'Project Direct' Courts Ground-floor Filmmakers

With the ambition to drive user-generated content into the realm of higher art -- or at least encourage commercial aspirations -- YouTube is hosting a contest called Project Direct, a talent search for new directors. The video sharing site partnered with Jason Reitman, the director of Thank You for Smoking, and Hewlett-Packard, which is helping to sponsor the project. Hopefuls may upload their work onto YouTube October 7 to November 9, after which Reitman and a panel of experts will select th  [...]
Posted: Friday, October 5th 2007

MarketWatch Dangles Low-Hanging Fruit for Online 'Lurkers' and 'Power Users'

MarketWatch, a Dow Jones-owned business news site, is unveiling the first external media campaign it's hosted in two years. The campaign is designed to encourage users to share and organize site content. Components include SEM, online display ads (with behavioral targeting taking a prominent role), pr  [...]
Posted: Thursday, October 4th 2007

Apple Unveils Wi-Fi iPod, Wi-Fi iTunes, Wi-Fi Starbucks Collaboration

Owners of the new wi-fi-enabled iPod touch will be able to buy songs on the spin at Starbucks - while the songs are playing. Both products -- the wi-fi iPod touch, and the Starbucks liaison -- were unveiled yesterday in an anticipated news event. The new iPod boasts touch-screen capabilities, wireless functionalities and a Safari browser. Many Ap  [...]
Posted: Thursday, September 6th 2007

Google Folds Paid Online Video Service

After an eight-month stint in paid video, Google has decided to shut down its premium video service. Launched at the Consumer Electronics Show in Las Vegas, it proffered programs like CSI, Survivor and Star Trek for $1.99 each. An email to subscription users was released to inform them that money spent on videos, including those not yet seen, would not be refunded. The BBC reports that instead, cus  [...]
Posted: Tuesday, August 14th 2007