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Facebook App Center: 900 Million Potential Critics

More work for marketers and app developers. Facebook yesterday announced the App Center, “a new place for people to find social apps.” While Facebook promises the center will give developers an outlet to grow their apps, it has a strong ratings element to it; meaning the 900-million-person Facebook community will police and rate the apps, and the App Center will remove the ones rated substandard.  [...]
Posted: Thursday, May 10th 2012

E-gift Cards Become Mobile, Social, Integrated to Sustain Relevance, Effectiveness

In 2010 Starbucks was mulling a plan to offer e-gift cards via social media. It quickly decided that just incorporating them in a Facebook app would be clumsy for its customers, as the gift recipients would then have to "like" Starbucks, download and register the card if they wanted to retrieve their gift. So the site opted for a joint venture with CashStar, Ryan Records, director of the Starbucks Card program   [...]
Posted: Tuesday, August 16th 2011

Industry Buzz & News: 3/11/10

Ad Technologies: YouTube pulls the trigger on mobile ads. Why ad blocking is devastating to the sites you love. Technical Innovation: Avatar director James Cameron: 3D promising, but caution   [...]
Posted: Thursday, March 11th 2010

Industry Buzz & News: 3/10/10

Measurement & Analytics: 24/7 Real Media integrates with Omniture Data. Ad Technologies & Vendors: MediaForge ads only charge when people interact and buy. Major Account Moves: Walmart places a mega buy with  [...]
Posted: Wednesday, March 10th 2010

Industry Buzz & Snippets: 12/10/09

Media: AOL to think locally now. Pluribus & Guggenheim Acquire Eight Nielsen Brands, Including THR, BB & Adweek. Online Ad Strategies: Using SEO to   [...]
Posted: Thursday, December 10th 2009

Dell To Make Cell Phone For AT&T

The Texas-based computer maker is reportedly planning to release a cell phone early next year incorporating Google's Android operating system. Late this past summer in China, Dell revealed a version of the new smart phone, described as a "proof of concept mobile device pro  [...]
Posted: Thursday, October 8th 2009

Microsoft and Nokia Plan Office Deal

In yet another high-profile deal, Microsoft announced a partnership whereby mobile giant Nokia will now carry Microsoft Office products on its handsets. For its part, Nokia loses a competitor. Until now, Microsoft's Windows Mobile operating system had the advantage of being the only platform to run Office products. This gives Microsoft and their planned release of Office 2010 a larger platform to expand across, whi  [...]
Posted: Wednesday, August 12th 2009

Paypal, Skype May Keep eBay Above Water

eBay's growth in the next few years will come mostly from online payment system PayPal, writes Business Insider. The online auction giant expects PayPal revenues to double to roughly $4-5 billion in sales by 2011. Last year, PayPal reported $2.4 billion in sales, or about 30% of eBay's $8.5 billion of overall sales. The company also expects Skype to be a $1 billion business in 2011.  Skype  [...]
Posted: Thursday, March 12th 2009

GSMA to Debut Mobile Measurement Service, Sell Behavioral Data

The Global System for Mobile Association, an industry body composed of major European mobile operators, is preparing to sell behavioral data for ad-targeting purposes. The GSMA includes T-Mobile International, Orange, Vodafone, Telefonica and 3. The coalition will launch a fully-audited mobile measurement service in the second half of 2009 in addition to three working groups -- one for advertisers, publishers and media/ad agencies. The technology was piloted among United Kingdom-based mobi  [...]
Posted: Wednesday, February 18th 2009

Agency Squeezes, Cost Cutting Rise in Worse-than-Expected Market

Marketers are cutting costs, putting pressure on agencies to do more with less, and reducing budgets much more than they were six months ago, according to a survey from the Association of National Advertisers (ANA), which finds that the recession is having a more profound effect than previously expected. As a follow-up to a survey conducted in August 2008, a second ANA survey on this topic reve  [...]
Posted: Thursday, February 12th 2009

Google, Amazon Put Book Collections on Mobile Phones

On Thursday Google and Amazon announced plans to avail more books to mobile devices, substantially increasing the number of e-books available for reading on-the-go, reports the New York Times. Google will take the 1.5 million-plus books it scanned for its Google Book Search Project, now available free on PCs, and put them on mobile phones like the iPhone and T-Mobile G1. It wi  [...]
Posted: Tuesday, February 10th 2009

YouTube Rides William Morris into Hollywood

YouTube is on the verge of signing a deal with major Hollywood talent agency William Morris -- a move that would add more premium content to a site known for primarily amateur material. A statement released Wednesday confirms YouTube's interest in becoming a hub for premium video and possibly tapping the financial rewards of online video screening, writes The New York Times.   [...]
Posted: Monday, February 2nd 2009

Verizon Taps Microsoft for Exclusive Search, Ad Deal

Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless. The five-year contract makes Microsoft the default search provider to Verizon's sizable user base. It will also manage mobile advertising across the carrier's handheld units. Crucially, it gives Microsoft a foothold in an increasingly lucrative mobi  [...]
Posted: Thursday, January 8th 2009

Apple Staggers iTunes Price Points

Bowing to pressure from the record industry -- as well as cheaper, DRM-free rivals like Amazon.com and Napster -- Apple introduced elasticity to the price of iTunes music. Prior to its announcement at MacWorld yesterday, all iTunes tracks were available for $0.99, with CDs typically running between $9.99 and $12.99. Based on unspecified criteria (probably having to do with the song's popularity  [...]
Posted: Wednesday, January 7th 2009

Massive Inks In-Game Ad Deal with THQ

Massive, an in-game ad network owned by Microsoft, has signed a multi-year deal with THQ. The contract covers dynamic in-game advertising for a number of the latter publisher's titles, including the Saints Row franchise (a series sometimes compared to Grand Theft Auto). Other games have not been disclosed. Other popular games in THQ's catalog include Ultimate Fighting Championship, the World Wrestling Entertainment series and the Juiced suit  [...]
Posted: Tuesday, November 25th 2008

TV-Watching Rises to All-Time High

US use of TV, the internet and mobile -- the so-called "three screens" -- continues to increase across the board. In each month during Q3 2008, the average American watched approximately 142 hours of TV, viewed three hours of mobile video, and went online for 27 hours, according to research from The Nielsen Company,   [...]
Posted: Tuesday, November 25th 2008

Casey Jones Exits VP-Global Marketing at Dell

After two years in office, Dell's Casey Jones is resigning from his position as VP-Global Marketing. The position was officially opened last week, but Jones shall remain as advisor to ongoing marketing efforts, focusing on "creative idea implementation" and continuing to act as go-between for Dell and agency Enfatico. Enfatico was created last year by WPP Group, which built the entity specifically to house Dell's three-year, $4.5 billion account. Jones was reportedly instrumental in the devel  [...]
Posted: Wednesday, November 12th 2008

Starbucks Loses Agency, Not the Other Way Around

"There are times when it just makes sense to part with a client," Dan Wieden of Wieden & Kennedy explains, describing the agency's decision to cut ties with coffee giant Starbucks. Wieden & Kennedy has held the Starbucks account since 2004. While much of the brand's creative is managed in-house, Wieden served as the primary agency for the coffee roaster and was responsible for Starbucks' first large-scale television advertising effort, including last winter's premier TV push. I  [...]
Posted: Wednesday, September 24th 2008

ANN Snaps Up Russia's Largest Mobile Phone Retailer

Investment firm ANN of Alexander Mamut has acquired Euroset, currently the largest mobile handset retailer in Russia. The company's new parent also owns a large stake in SUP, which purchased LiveJournal from Six Apart in December 2007. Euroset was founded in 1997 and boasts over 5000 retail outlets throughout Russia and neighboring countries. Revenues in 2007 totaled $3.6 billion,   [...]
Posted: Monday, September 22nd 2008

Best Buy Snaps Up Music Service Napster

Best Buy announced plans to buy digital music service Napster for $121 million, Reuters reports. The company hopes to take on Apple's iTunes, which holds presides 70 percent of the US digital music market. Currently, Best Buy is among the top CD retailers. Napster, at one time the go-to hub for illeg  [...]
Posted: Tuesday, September 16th 2008