Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 208 | 142 |
| » ad pricing | 5 | 345 |
| » ad selling | 28 | 322 |
| » ad targeting | 58 | 292 |
| » advertainment | 18 | 332 |
| » Advertising | 2 | 348 |
| » affiliate marketing | 8 | 342 |
| » agencies & ad departments | 215 | 135 |
| » alternative marketing | 13 | 337 |
| » Asia/Pacific | 8 | 342 |
| » automotive | 17 | 333 |
| » b2b | 19 | 331 |
| » best practices | 17 | 333 |
| » biz buzz | 195 | 155 |
| » branding | 85 | 265 |
| » broadband | 10 | 340 |
| » campaigns & creatives of note | 76 | 274 |
| » case studies | 2 | 348 |
| » co-op marketing & partnerships | 53 | 297 |
| » computers & tech | 26 | 324 |
| » consumer packaged goods | 30 | 320 |
| » CRM | 2 | 348 |
| » cross media | 43 | 307 |
| » demographics | 10 | 340 |
| » direct marketing | 18 | 332 |
| » domain names | 53 | 297 |
| » don't believe the hype | 12 | 338 |
| » e-commerce | 43 | 307 |
| » email marketing | 9 | 341 |
| » entertainment | 48 | 302 |
| » Europe | 26 | 324 |
| » events | 7 | 343 |
| » finance | 38 | 312 |
| » global | 8 | 342 |
| » healthcare | 2 | 348 |
| » How-to | 2 | 348 |
| » I-PR & business communications | 4 | 346 |
| » Insider News | 1 | 349 |
| » instant messaging marketing | 3 | 347 |
| » intrusive formats | 7 | 343 |
| » Latin America | 2 | 348 |
| » legal, government & regulation | 21 | 329 |
| » loyalty & retention | 19 | 331 |
| » major brands | 229 | 121 |
| » major players news | 183 | 167 |
| » measurement & analytics | 10 | 340 |
| » media convergence | 65 | 285 |
| » minorities | 3 | 347 |
| » mobile marketing | 36 | 314 |
| » multi-channel marketing | 10 | 340 |
| » new and improved | 14 | 336 |
| » nonsense & parodies | 1 | 349 |
| » online ad market | 124 | 226 |
| » pearls of wisdom | 11 | 339 |
| » people | 27 | 323 |
| » personalization | 3 | 347 |
| » political parties & organizations | 3 | 347 |
| » privacy | 6 | 344 |
| » promotions | 5 | 345 |
| » publishing | 48 | 302 |
| » real estate | 1 | 349 |
| » research & stats | 21 | 329 |
| » rich media | 22 | 328 |
| » search engine marketing | 48 | 302 |
| » sex sells | 1 | 349 |
| » signs of doom | 19 | 331 |
| » signs of recovery | 6 | 344 |
| » signs of what's to come | 86 | 264 |
| » small business | 3 | 347 |
| » spam & anti-spam | 2 | 348 |
| » Spanish-speaking | 4 | 346 |
| » syndication & RSS | 7 | 343 |
| » technical innovation | 11 | 339 |
| » telecom | 21 | 329 |
| » text ads | 23 | 327 |
| » tools & software | 22 | 328 |
| » top stories | 57 | 293 |
| » travel | 14 | 336 |
| » user experience | 29 | 321 |
| » viral marketing & social media | 18 | 332 |
| » weblog marketing | 5 | 345 |
| » women | 4 | 346 |
| » worst practices | 20 | 330 |
| » Youth | 11 | 339 |
Top News: WS & Diet Pepsi | Performance Marketing Winners | Kindle Fire Ads | Facebook IPO | Twitter Privacy
Ad Technology:
Adometry Leverages Attribution Data in a New Media Modeler
Agency News:
Weber Shandwick Picks Up Diet Pepsi
Branding:
For Brand Extensions: [...]
Posted: Friday, May 18th 2012
Facebook App Center: 900 Million Potential Critics
More work for marketers and app developers. Facebook yesterday announced the App Center, “a new place for people to find social apps.†While Facebook promises the center will give developers an outlet to grow their apps, it has a strong ratings element to it; meaning the 900-million-person Facebook community will police and rate the apps, and the App Center will remove the ones rated substandard. [...]
Posted: Thursday, May 10th 2012
Top News: OpenX lands Groupon, France's Orange | Meebo acquires Mindset | Google moves online clients to mobile | Who won in the Google-Bing sting?
Online Ad News:
France's Orange ditches Google's DoubleClick for startup OpenX.
Groupon is a new OpenX customer too.
Mobile Marketing:
Meebo [...]
Posted: Tuesday, February 8th 2011
Top Industry News for 7-15-10: Google expected to post sharp ad growth
Online Ad Market:
Google expected to post sharp profit on ad growth.
Google's results promise to lift veil on value.
Major Account Moves:
Google [...]
Posted: Thursday, July 15th 2010
Top Industry News for 7-12-10: Social media is sinking ad pricing
Ad Pricing:
Social media sinks online ad pricing.
Social Media:
Can the Foursquare keep up with marketers' demand?
Gowalla - we're still in the [...]
Posted: Monday, July 12th 2010
Integrated Campaign Kicks off Monster.com's Promotion of New Tools, Search Engine
Monster.com has launched an integrated print, television and online campaign to promote a new job matching search engine and set of online job seeking tools. It kicked off the campaign with a spot on the AFC Championship game and plans to run another during next month's Super Bowl.
The print ads have already begun to run in the Wall Street Journal and more than 100 regional newspapers, as well [...]
Posted: Tuesday, January 26th 2010
Industry Buzz & Snippets: 12/14/09
Account Moves:
TVGuide.com has selected PubMatic to optimize its ad revenue.
Strategies:
Package-goods players are ramping up online spend.
Email Marketing:
Embedded video in e-mail slows [...]
Posted: Monday, December 14th 2009
Industry Buzz & Snippets: 12/07/09
Measurement:
IMMI issues new cross-platform metrics, mobile on rise.
Search:
Google promotes place pages in shop windows.
Yahoo a [...]
Posted: Monday, December 7th 2009
Dell To Make Cell Phone For AT&T
The Texas-based computer maker is reportedly planning to release a cell phone early next year incorporating Google's Android operating system.
Late this past summer in China, Dell revealed a version of the new smart phone, described as a "proof of concept mobile device pro [...]
Posted: Thursday, October 8th 2009
Warner Artists Run Back into Arms of YouTube
Yesterday Warner Music Group and YouTube inked a deal that brings the label's artists back to the video-sharing site.
The multiyear global agreement includes Warner publishing arm Warner Chapel. Per its terms, Warner and YouTube will share any and all revenue generated from ads on the site, clicks and videos.
Content ID will also enable Warner to monetize user-generated videos th [...]
Posted: Wednesday, September 30th 2009
Liz Sivell Joins R/GA, Keeps Eye on Nokia E-Marketing
Digital agency R/GA, a subsidiary of Interpublic Group, has made Liz Sivell the creative director of its London office. Sivell -- who reports to ECD James Temple -- will pay special attention to the global Nokia e-marketing account.
Prior to this appointment, Sivell was CD for London's Profero, where she focused on introducing clients to digital.
Forrester recently named R/GA one of the top interactive agencies, with analyst Sean Corcoran praising the three-year-old shop's "strategic skill [...]
Posted: Friday, September 11th 2009
eBay Unloads 65% of Skype
This article has been updated.
Later today eBay will reportedly announce a deal to sell Skype, its internet-based calling service, to a group of private investors. The group is likely to include just-conceived VC Andreessen Horowitz, which is headed by Netscape co-founder Marc Andreessen (also on eBay's board of directors); Silver Lake Partners; and Index Ventures, a London-based VC that invested in Skype early on.
Financial details were not disclosed, but eBay is seeking about $2 [...]
Posted: Tuesday, September 1st 2009
Microsoft and Nokia Plan Office Deal
In yet another high-profile deal, Microsoft announced a partnership whereby mobile giant Nokia will now carry Microsoft Office products on its handsets.
For its part, Nokia loses a competitor. Until now, Microsoft's Windows Mobile operating system had the advantage of being the only platform to run Office products.
This gives Microsoft and their planned release of Office 2010 a larger platform to expand across, whi [...]
Posted: Wednesday, August 12th 2009
Publicis Buys Microsoft’s Razorfish For $530M
Publicis Groupe SA has reached a deal with Microsoft to purchase their digital agency Razorfish, more than two years after the software giant acquired the digital agency. The deal is reportedly worth $530 million in cash and 6.5 million Publicis Groupe treasury shares.
Publicis will also receive favorable advertising deals across Microsoft’s ad and search networks for the next five years. For its part, Razorfish, a member of Publicis’ Groupe entity [...]
Posted: Monday, August 10th 2009
Digg to Microsoft: Thanks, We'll Take it From Here
Social news site Digg is axing its ad partnership with Microsoft a full year before the deal is set to expire - and will rely on its own sales force to sell ad inventory, CNET reports.
The 3-year contract, which began in mid-2007, was a big win for Microsoft, beating Google for ad selli [...]
Posted: Tuesday, April 21st 2009
Paypal, Skype May Keep eBay Above Water
eBay's growth in the next few years will come mostly from online payment system PayPal, writes Business Insider.
The online auction giant expects PayPal revenues to double to roughly $4-5 billion in sales by 2011. Last year, PayPal reported $2.4 billion in sales, or about 30% of eBay's $8.5 billion of overall sales.
The company also expects Skype to be a $1 billion business in 2011. Skype [...]
Posted: Thursday, March 12th 2009
GSMA to Debut Mobile Measurement Service, Sell Behavioral Data
The Global System for Mobile Association, an industry body composed of major European mobile operators, is preparing to sell behavioral data for ad-targeting purposes.
The GSMA includes T-Mobile International, Orange, Vodafone, Telefonica and 3. The coalition will launch a fully-audited mobile measurement service in the second half of 2009 in addition to three working groups -- one for advertisers, publishers and media/ad agencies.
The technology was piloted among United Kingdom-based mobi [...]
Posted: Wednesday, February 18th 2009
Agency Squeezes, Cost Cutting Rise in Worse-than-Expected Market
Marketers are cutting costs, putting pressure on agencies to do more with less, and reducing budgets much more than they were six months ago, according to a survey from the Association of National Advertisers (ANA), which finds that the recession is having a more profound effect than previously expected.
As a follow-up to a survey conducted in August 2008, a second ANA survey on this topic reve [...]
Posted: Thursday, February 12th 2009
Google, Amazon Put Book Collections on Mobile Phones
On Thursday Google and Amazon announced plans to avail more books to mobile devices, substantially increasing the number of e-books available for reading on-the-go, reports the New York Times.
Google will take the 1.5 million-plus books it scanned for its Google Book Search Project, now available free on PCs, and put them on mobile phones like the iPhone and T-Mobile G1. It wi [...]
Posted: Tuesday, February 10th 2009
Time Warner Takes $16B Loss
Time Warner posted a loss of $16.03 billion, or $4.47/share, in 2008's Q4. The results were due mainly to a $24.2 billion write-down for its cable, publishing and AOL assets, reports MediaBuyerPlanner.
Prior to this, Time Warner predicted it would report an operating loss for the fourth quar [...]
Posted: Thursday, February 5th 2009