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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"
Agency News:
Target Out Talking to Media Agencies
Spark Wins Orbitz Media Account
Dell Moves Consumer Advertising to Y&R
Best Practices: [...]
Posted: Friday, May 11th 2012
Facebook App Center: 900 Million Potential Critics
More work for marketers and app developers. Facebook yesterday announced the App Center, “a new place for people to find social apps.†While Facebook promises the center will give developers an outlet to grow their apps, it has a strong ratings element to it; meaning the 900-million-person Facebook community will police and rate the apps, and the App Center will remove the ones rated substandard. [...]
Posted: Thursday, May 10th 2012
Top News: MillerCoors Severs DraftFCB | Fuse DM, Video | "Twitter Pro?" | Weather.com SoMe Alerts | Spotify Arrives on iPad
Ad Technology:
Google Inside adSense Blog: Introducing Redesigned Payments Pages
Agencies:
MillerCoors Shakes Up Shops, Cuts Ties With DraftFCB
Business Strategies:
12 Reasons to [...]
Posted: Wednesday, May 2nd 2012
Top News: OpenX lands Groupon, France's Orange | Meebo acquires Mindset | Google moves online clients to mobile | Who won in the Google-Bing sting?
Online Ad News:
France's Orange ditches Google's DoubleClick for startup OpenX.
Groupon is a new OpenX customer too.
Mobile Marketing:
Meebo [...]
Posted: Tuesday, February 8th 2011
Top Tech News: Google expands product ads | iAd boosts Apple's rivals | 53% of mobile search is local | Amazon's PR disaster
Online Ad Market:
Google expands product ads in search.
Mobile Marketing:
iAd is helping Apple's rivals.
Mobile Search:
Microsoft [...]
Posted: Friday, November 12th 2010
Top Industry News for 10-14-10: Search shows Google is posed for more success
Search:
Search shows Google is poised for success.
AOL, firms explore an offer for Yahoo.
Facebook, Microsoft [...]
Posted: Thursday, October 14th 2010
Top Industry News for 7-12-10: Social media is sinking ad pricing
Ad Pricing:
Social media sinks online ad pricing.
Social Media:
Can the Foursquare keep up with marketers' demand?
Gowalla - we're still in the [...]
Posted: Monday, July 12th 2010
iAd May Be Tipping Point for Google's AdMob Acquisition
Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P [...]
Posted: Monday, May 3rd 2010
Industry Buzz & News: 3/11/10
Ad Technologies:
YouTube pulls the trigger on mobile ads.
Why ad blocking is devastating to the sites you love.
Technical Innovation:
Avatar director James Cameron: 3D promising, but caution [...]
Posted: Thursday, March 11th 2010
Industry Buzz & News: 3/10/10
Measurement & Analytics:
24/7 Real Media integrates with Omniture Data.
Ad Technologies & Vendors:
MediaForge ads only charge when people interact and buy.
Major Account Moves:
Walmart places a mega buy with [...]
Posted: Wednesday, March 10th 2010
Industry Buzz & News: 03/04/10
Measurement & Analytics:
The PPC controversy around credits for website visits.
Campaigns & Creatives:
GM, Yahoo first to use NYTimes' digital sign network.
Agencies & Ad Departments:
New Razorfish division a sign of digital health market [...]
Posted: Thursday, March 4th 2010
Integrated Campaign Kicks off Monster.com's Promotion of New Tools, Search Engine
Monster.com has launched an integrated print, television and online campaign to promote a new job matching search engine and set of online job seeking tools. It kicked off the campaign with a spot on the AFC Championship game and plans to run another during next month's Super Bowl.
The print ads have already begun to run in the Wall Street Journal and more than 100 regional newspapers, as well [...]
Posted: Tuesday, January 26th 2010
Industry Buzz & Snippets: 12/14/09
Account Moves:
TVGuide.com has selected PubMatic to optimize its ad revenue.
Strategies:
Package-goods players are ramping up online spend.
Email Marketing:
Embedded video in e-mail slows [...]
Posted: Monday, December 14th 2009
Industry Buzz & Snippets: 12/10/09
Media:
AOL to think locally now.
Pluribus & Guggenheim Acquire Eight Nielsen Brands, Including THR, BB & Adweek.
Online Ad Strategies:
Using SEO to [...]
Posted: Thursday, December 10th 2009
Industry Buzz & Snippets: 12/07/09
Measurement:
IMMI issues new cross-platform metrics, mobile on rise.
Search:
Google promotes place pages in shop windows.
Yahoo a [...]
Posted: Monday, December 7th 2009
Dell To Make Cell Phone For AT&T
The Texas-based computer maker is reportedly planning to release a cell phone early next year incorporating Google's Android operating system.
Late this past summer in China, Dell revealed a version of the new smart phone, described as a "proof of concept mobile device pro [...]
Posted: Thursday, October 8th 2009
Warner Artists Run Back into Arms of YouTube
Yesterday Warner Music Group and YouTube inked a deal that brings the label's artists back to the video-sharing site.
The multiyear global agreement includes Warner publishing arm Warner Chapel. Per its terms, Warner and YouTube will share any and all revenue generated from ads on the site, clicks and videos.
Content ID will also enable Warner to monetize user-generated videos th [...]
Posted: Wednesday, September 30th 2009
eBay Unloads 65% of Skype
This article has been updated.
Later today eBay will reportedly announce a deal to sell Skype, its internet-based calling service, to a group of private investors. The group is likely to include just-conceived VC Andreessen Horowitz, which is headed by Netscape co-founder Marc Andreessen (also on eBay's board of directors); Silver Lake Partners; and Index Ventures, a London-based VC that invested in Skype early on.
Financial details were not disclosed, but eBay is seeking about $2 [...]
Posted: Tuesday, September 1st 2009
Microsoft and Nokia Plan Office Deal
In yet another high-profile deal, Microsoft announced a partnership whereby mobile giant Nokia will now carry Microsoft Office products on its handsets.
For its part, Nokia loses a competitor. Until now, Microsoft's Windows Mobile operating system had the advantage of being the only platform to run Office products.
This gives Microsoft and their planned release of Office 2010 a larger platform to expand across, whi [...]
Posted: Wednesday, August 12th 2009
Publicis Buys Microsoft’s Razorfish For $530M
Publicis Groupe SA has reached a deal with Microsoft to purchase their digital agency Razorfish, more than two years after the software giant acquired the digital agency. The deal is reportedly worth $530 million in cash and 6.5 million Publicis Groupe treasury shares.
Publicis will also receive favorable advertising deals across Microsoft’s ad and search networks for the next five years. For its part, Razorfish, a member of Publicis’ Groupe entity [...]
Posted: Monday, August 10th 2009