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Top News: WS & Diet Pepsi | Performance Marketing Winners | Kindle Fire Ads | Facebook IPO | Twitter Privacy

Ad Technology: Adometry Leverages Attribution Data in a New Media Modeler Agency News: Weber Shandwick Picks Up Diet Pepsi Branding: For Brand Extensions:   [...]
Posted: Friday, May 18th 2012

Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders

Ad Technology: Volvo Launches China's First RTB-based Advertising DoubleClick co-founder targets publishers with content-meets-commerce service Publishers   [...]
Posted: Tuesday, May 15th 2012

Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"

Agency News: Target Out Talking to Media Agencies Spark Wins Orbitz Media Account Dell Moves Consumer Advertising to Y&R Best Practices:  [...]
Posted: Friday, May 11th 2012

Facebook App Center: 900 Million Potential Critics

More work for marketers and app developers. Facebook yesterday announced the App Center, “a new place for people to find social apps.” While Facebook promises the center will give developers an outlet to grow their apps, it has a strong ratings element to it; meaning the 900-million-person Facebook community will police and rate the apps, and the App Center will remove the ones rated substandard.  [...]
Posted: Thursday, May 10th 2012

Top News: Advertise In Pauses | Google Invests in Content | Affluents Spend $224B | Yahoo Headhunter Quits | Agencies Need Digital Officers? | Ongo Paywall Folds | Tumblr Sued on Copyrights

Ad Technology: Microsoft Find a Pro Directory: Getting Help with Your adCenter Campaigns Agency News: Organic Named Digital Agency of   [...]
Posted: Wednesday, May 9th 2012

E-gift Cards Become Mobile, Social, Integrated to Sustain Relevance, Effectiveness

In 2010 Starbucks was mulling a plan to offer e-gift cards via social media. It quickly decided that just incorporating them in a Facebook app would be clumsy for its customers, as the gift recipients would then have to "like" Starbucks, download and register the card if they wanted to retrieve their gift. So the site opted for a joint venture with CashStar, Ryan Records, director of the Starbucks Card program   [...]
Posted: Tuesday, August 16th 2011

iAd May Be Tipping Point for Google's AdMob Acquisition

Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P  [...]
Posted: Monday, May 3rd 2010

Integrated Campaign Kicks off Monster.com's Promotion of New Tools, Search Engine

Monster.com has launched an integrated print, television and online campaign to promote a new job matching search engine and set of online job seeking tools. It kicked off the campaign with a spot on the AFC Championship game and plans to run another during next month's Super Bowl. The print ads have already begun to run in the Wall Street Journal and more than 100 regional newspapers, as well   [...]
Posted: Tuesday, January 26th 2010

Dell To Make Cell Phone For AT&T

The Texas-based computer maker is reportedly planning to release a cell phone early next year incorporating Google's Android operating system. Late this past summer in China, Dell revealed a version of the new smart phone, described as a "proof of concept mobile device pro  [...]
Posted: Thursday, October 8th 2009

Warner Artists Run Back into Arms of YouTube

Yesterday Warner Music Group and YouTube inked a deal that brings the label's artists back to the video-sharing site. The multiyear global agreement includes Warner publishing arm Warner Chapel. Per its terms, Warner and YouTube will share any and all revenue generated from ads on the site, clicks and videos. Content ID will also enable Warner to monetize user-generated videos th  [...]
Posted: Wednesday, September 30th 2009

Liz Sivell Joins R/GA, Keeps Eye on Nokia E-Marketing

Digital agency R/GA, a subsidiary of Interpublic Group, has made Liz Sivell the creative director of its London office. Sivell -- who reports to ECD James Temple -- will pay special attention to the global Nokia e-marketing account. Prior to this appointment, Sivell was CD for London's Profero, where she focused on introducing clients to digital. Forrester recently named R/GA one of the top interactive agencies, with analyst Sean Corcoran praising the three-year-old shop's "strategic skill  [...]
Posted: Friday, September 11th 2009

eBay Unloads 65% of Skype

This article has been updated. Later today eBay will reportedly announce a deal to sell Skype, its internet-based calling service, to a group of private investors. The group is likely to include just-conceived VC Andreessen Horowitz, which is headed by Netscape co-founder Marc Andreessen (also on eBay's board of directors); Silver Lake Partners; and Index Ventures, a London-based VC that invested in Skype early on. Financial details were not disclosed, but eBay is seeking about $2  [...]
Posted: Tuesday, September 1st 2009

Microsoft and Nokia Plan Office Deal

In yet another high-profile deal, Microsoft announced a partnership whereby mobile giant Nokia will now carry Microsoft Office products on its handsets. For its part, Nokia loses a competitor. Until now, Microsoft's Windows Mobile operating system had the advantage of being the only platform to run Office products. This gives Microsoft and their planned release of Office 2010 a larger platform to expand across, whi  [...]
Posted: Wednesday, August 12th 2009

Publicis Buys Microsoft’s Razorfish For $530M

Publicis Groupe SA has reached a deal with Microsoft to purchase their digital agency Razorfish, more than two years after the software giant acquired the digital agency. The deal is reportedly worth $530 million in cash and 6.5 million Publicis Groupe treasury shares. Publicis will also receive favorable advertising deals across Microsoft’s ad and search networks for the next five years. For its part, Razorfish, a member of Publicis’ Groupe entity   [...]
Posted: Monday, August 10th 2009

Yahoo to Bring Behavioral Targeting to Mobile

Yahoo has launched a new effort for Smart Ads, whereby it will partner with third-party ad technology firms to expand behavioral display ads to mobile. Partners already include Tumri and Teracent Corp. Smart Ads uses anonymous data from users' online activities and search queries to serve more targeted ads. According to Yahoo, the program yields double the average ROI of traditional banner ads -- with click-throu  [...]
Posted: Thursday, May 21st 2009

Digg to Microsoft: Thanks, We'll Take it From Here

Social news site Digg is axing its ad partnership with Microsoft a full year before the deal is set to expire - and will rely on its own sales force to sell ad inventory, CNET reports. The 3-year contract, which began in mid-2007, was a big win for Microsoft, beating Google for ad selli  [...]
Posted: Tuesday, April 21st 2009

Paypal, Skype May Keep eBay Above Water

eBay's growth in the next few years will come mostly from online payment system PayPal, writes Business Insider. The online auction giant expects PayPal revenues to double to roughly $4-5 billion in sales by 2011. Last year, PayPal reported $2.4 billion in sales, or about 30% of eBay's $8.5 billion of overall sales. The company also expects Skype to be a $1 billion business in 2011.  Skype  [...]
Posted: Thursday, March 12th 2009

adjix Penetrates Twitter with Embeddable Text Ads

Revenue-sharing ad network Adjix launched an ad format that lets users embed text ads within "tweets" (Twitter posts). When users use Adjix2Twitter to post to their Twitter accounts, a small text link appears at the end of their tweet. The linker must approve the ad before it is sent. See video demonstration. Advertisers can set accounts up so anyone can run their ads. Conver  [...]
Posted: Tuesday, March 3rd 2009

GSMA to Debut Mobile Measurement Service, Sell Behavioral Data

The Global System for Mobile Association, an industry body composed of major European mobile operators, is preparing to sell behavioral data for ad-targeting purposes. The GSMA includes T-Mobile International, Orange, Vodafone, Telefonica and 3. The coalition will launch a fully-audited mobile measurement service in the second half of 2009 in addition to three working groups -- one for advertisers, publishers and media/ad agencies. The technology was piloted among United Kingdom-based mobi  [...]
Posted: Wednesday, February 18th 2009

Agency Squeezes, Cost Cutting Rise in Worse-than-Expected Market

Marketers are cutting costs, putting pressure on agencies to do more with less, and reducing budgets much more than they were six months ago, according to a survey from the Association of National Advertisers (ANA), which finds that the recession is having a more profound effect than previously expected. As a follow-up to a survey conducted in August 2008, a second ANA survey on this topic reve  [...]
Posted: Thursday, February 12th 2009