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Mullen's "Talent Hub" | NHL Digital Power | POM Deceived | Google Buys Streamer | Facebook Buys Gifter
Agency News:
Mullen Opening West Coast 'Talent Hub'
Business Strategies:
The NHL's Digital Power Play
Campaigns of Note:
Coca-Cola exec claims [...]
Posted: Tuesday, May 22nd 2012
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics
Campaigns of Note:
Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work
CLIO Awards: Best of the 2012 Winners
How Beer Companies [...]
Posted: Monday, May 7th 2012
Industry Buzz & News: 6/17/10
Online Ad Market:
Online news commands highest CPM.
HP partners with Yahoo for targeted advertisements.
Mobile search is [...]
Posted: Thursday, June 17th 2010
Microsoft Takes Aim at Click Laundering with Two Lawsuits
Microsoft has filed two federal lawsuits in U.S. District Court in Seattle against perpetrators of what it is calling click laundering.
The lawsuits were filed against Eric Ralls, president of a company called RedOrbit Inc. and several 'John Does' whom Microsoft hopes to identify as part of the legal process of discovery, according to TechFlash.
Click fraud typically oc [...]
Posted: Wednesday, May 19th 2010
4 Reasons to Fire Your Digital Ad Agency
Not all digital ad agencies are as savvy on these strategies and technologies as they proclaim, according to the initial survey results of integrated marketing agencies by Andrew Ballenthin, president of Sol Solutions.
Ballenthin recently conducted a sample review of integrated marketing agencies to see where they were at in their own application of [...]
Posted: Thursday, April 29th 2010
Using SocNets? Great - Just Be Sure to Talk About What Your Customers Want
Just about every brand now has a toehold in social media - even such established staples as Land O’Frost and Sara Lee Deli, both of which recently launched campaigns centered around Facebook.
For Land O’Frost, its new community called Land O’Moms, is the brand’s first foray into social media, writes the New York Times. Consumers use the site to exchange recipes and parenting advice, download coupons, r [...]
Posted: Friday, March 5th 2010
Ford Outpaces Industry with 25% Digital Spend
Ford Motor Company is spending 25% of its marketing budget on digital and social media programs, double the amount of any of its competitors, according to a recent report from BusinessWeek.
Industry experts expect that other auto companies are soon likely to follow Ford down the same digital path, though perhaps not quite as aggressively. J.D. Power & Associates estimates that the averag [...]
Posted: Wednesday, October 21st 2009
Invisible Ads Haunt Marketers
Marketers are becoming increasingly vulnerable to fraud on the internet – both from targeted attacks launched from fake ads, and more recently, from 'legitimate' publishers looking to eke out extra money from advertisers.
In 2007, MarketingVOX was snookered by a fraudulent and malicious trojan-horse campaign, while the most recent victim has been The New York Times, after the venera [...]
Posted: Friday, October 16th 2009
comScore Scrutinizes Faulty Online Ad Operations
Recent research by comScore indicates that just a fraction of campaign impressions reach their intended audience with the desired frequency, reports ClickZ.
Out of eight US brand campaigns with budgets between $400,000 and $2 million, not one reached more than 20% of their target with a frequency of four impressions or less.
And even those with over 4 impressions failed to hit the 40% mark for on-target delivery, comScore found.
[...]
Posted: Wednesday, March 4th 2009
African-Americans Dramatically Underrepresented in Ad Industry
Racial discrimination affecting African Americans is 38% higher in the advertising industry than in the overall US labor market.
It is also more pronounced now that it was 30 years ago, according to (pdf) a study from the Madison Avenue Project, a coalition of legal, civil rights and industry leaders.
The study, " [...]
Posted: Wednesday, January 14th 2009
Digitas Heads to Roll in US
Digitas announced plans to lay off approximately 70 of 2,100 US-based employees, citing reduced client budgets. Non-US employees will not be affected.
"We have redeployed talent wherever possible, but the realities of the current economy did require that we let some talented people go in order to best position the agency for continued growth and success," one spokesperson stated.
Digitas, the digital unit of global conglomerate Publicis Groupe, has o [...]
Posted: Friday, December 12th 2008
Agency.com Takes iCrossing to Court for 'Employee Raiding'
Omnicom's Agency.com has filed suit against digital ad firm iCrossing, insinuating the latter poached a number of major executives and clients, reports the Wall Street Journal.
$19.5 million in damages are sought. The suit alleges tortious interference, breach of contract and conspiring to misappropriate proprietary data and trade secrets. In specific it accuses iCrossing CEO Donald Scales, former Chief Exec [...]
Posted: Tuesday, November 11th 2008
Industry Buzz & Snippets: 4/3/08
Ad Networks and Analytics:
CEO Matt Sanchez admitted Videoegg will incorporate non-video ad inventory because the in-video ad market is still small.
18,000 broadband users in the UK unknowingly had t [...]
Posted: Thursday, April 3rd 2008
ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08
Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark [...]
Posted: Wednesday, February 20th 2008
Google: 'We Are Not Starting an Ad Agency'
Last week Andy Berndt, who left Ogilvy to help launch Google's Creative Lab, told audience members at the Argyle Executive CMO Leadership Forum that "Google is not starting an ad agency."
Acknowledging concerns that Google may go into the agency business, Berndt called the Creative Lab an "internal creative and marketing resource at Google to manage the brand and our onl [...]
Posted: Monday, January 21st 2008
Digital Shift Likely to Cause Agency Downsizing
The inability of ad agency holding companies to evolve has put the media buying industry in a tenuous position, reports Adweek.
Not only have they failed to adapt their own processes, but they also sat on the sidelines as companies like aQuantive and others were sold to Google, Microsoft, AOL or Yahoo.
As more advertisers eye digital executions it will be incumbent on the agencies to take charge o [...]
Posted: Thursday, January 17th 2008
Networks to Distribute Advertising Make-Goods Up to 3Q08
Three major networks have begun to compensate advertisers for abominable TV ratings for the fall season.
Compensation comes mainly in the form of extra ad time. But according to some media buyers and network heads (via Reuters), NBC has begun paying its dues in cash.
NBC stated its refunds form "an extremely small portion of NBC's business and accommodate the changing needs of our clients' marketi [...]
Posted: Thursday, December 13th 2007
Etology Cuts BitTorrent Sites Out of Ad Network
US-based online ad firm Etology has decided to stop serving ads to BitTorrent sites, effective December 1st.
According to Ars Technica, the company attributed the decision to "legal implications involved with sponsoring torrent sites."
Etology served ads on a number of torrents, including Demonoid, Torrent-Finder, TorrentReactor, TorrentPond, and BTScene.
Sites that still serve [...]
Posted: Friday, November 30th 2007
Marketing Execs: Most Web Campaigns Don't Launch on Time
Though 59 percent of seniors marketers acknowledge their website is "critical" to their global brand and marketing strategy, nearly 70 percent of website-based marketing campaigns do not get launched on time, leading to a potential loss of new business leads and eroded customer satisfaction, according to a [...]
Posted: Wednesday, November 14th 2007