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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » worst practices | 5 | 258 |
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Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
Just What Is A "NewFront?" And Should Brands Be Interested?
It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks†included AOL, Google/YouTube, H [...]
Posted: Friday, April 27th 2012
Zynga Gives Lady Gaga Her Own Game
Social game-maker Zynga is giving musical artist Lady Gaga her own game to release tracks from her upcoming album 'Born This Way.'
Called GagaVille, the game will lead players through various challenges that, once they complete, will reward them with exclusive tracks. The album is coming out on May 23 and the GagaVille promotion runs May 17 through May 26. While a number of brands have used the Zynga pla [...]
Posted: Wednesday, May 11th 2011
Repo Men Promotion Latest to Use Barcode Tech
Repo Men, which opens March 19, is using barcode technology in its promotion - the latest example of a growing number of ad creatives and technology to do so.
Plot and Promotion Meet
The movie is set in a future where people can buy artificial organs called "Artiforgs" from a company named The Union, explains Mobile Marketer. They are very expensive and can be bought on credit, but if a recipient [...]
Posted: Wednesday, March 10th 2010
HomeAway Integrates Online, WOM into Griswold Super Bowl Ad
HomeAway, an online vacation rental marketplace, is launching its first national integrated marketing campaign on Super Bowl Sunday not only by reprising the Griswolds from the 1980s movie "National Lampoon's Vacation"Â but also by incorporating an extended online campaign.
This online piece includes a word-of-marketing sty [...]
Posted: Wednesday, January 27th 2010
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009
Industry Buzz & Snippets: 10/21/09
Web 2.0 News and Trends:
Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin [...]
Posted: Wednesday, October 21st 2009
VSS Forecast: Comms Spending to Top $1 Trillion
Total communications spending will decline 1% in 2009 to $882.6 billion, but will grow 3.6% per year over the next five years to more than $1 trillion, according to a report from private-equity firm Veronis Suhler Stevenson (VSS).
This growth will make communications the third fastest-growing sector (behind mining and construction) of the US economy through 2013, [...]
Posted: Wednesday, August 5th 2009
Silverman Quits NBC, Joins Diller on Ambitious Production Venture
Ben Silverman is leaving his post as NBC Entertainment co-chairman come September, and will join Barry Diller of InterActive Corp. (IAC), parent company of Ask.com, to form a multi-platform production company.
Marc Graboff, also co-chairman, will continue as chairman of NBC Entertainment and Universal Media Studios. He will report to Jeff Gaspin, former head of NBC cable unit and now-chairman of NBC Universal Television Entertainment, [...]
Posted: Tuesday, July 28th 2009
Fitch Touts Grim '09 Outlook for Media, Entertainment
Outlook for the media and entertainment industry is especially gloomy for 2009. It will be fueled by recession, the combined effect of local and national ad weakness, a broad weakness across all major ad categories, and an increase in ad inventory, according to a forecast from Fitch Ratings, MarketingCharts [...]
Posted: Friday, December 12th 2008
'Tomb Raider: Underworld' Takes Over Gamer Sites
To drum up interest in video game Tomb Raider: Underworld, Eyeblaster, IGN Entertainment and SF-based agency JVST launched an HD-quality video takeover campaign across select websites.
From a banner near the bottom of a webpage, Lara Croft appears, holding onto a rope that appears connected to a ring inside a leaderboard.
W [...]
Posted: Wednesday, November 19th 2008
Montreal's Sid Lee Named Agency of Record for Adidas Originals
Adidas named Montreal-based Sid Lee its global creative agency of record for the Adidas Originals label.
Adidas Originals is a contemporary interpretation of the Adidas parent. It bears affiliations with celebrities like Missy Elliott and high-end street brands like Diesel. Much of its brand work is internet-focused: via Facebook, blog seeding and online video.
Sid Lee [...]
Posted: Thursday, July 3rd 2008
'Viral' Progress of Video Campaigns Can Be Tracked, Analytics Firm Claims
Video analytics firm Visible Measures is launching a service that enables advertisers and agencies to measure the viral reach and audience engagement of video campaigns, reports MediaPost.
Visible Measures' technology monitors user engagement in a given video stream. Its Viral Reach Database, which tracks the performance of 80 million uniqu [...]
Posted: Monday, June 16th 2008
Industry Buzz & Snippets: 6/10/08
Ad Networks and Analytics:
Ad network Oridian rolled out a new channel targeted to users that live in the UK but were born elsewhere.
After soft-launching it in May, Quantcast officially introduced its Media Planner platform.
In-text ad firm Kontera [...]
Posted: Tuesday, June 10th 2008
IGA Worldwide to Serve Dynamic In-Game Ads on PS3
IGA Worldwide is delivering in-game Sony ads on the PS3, reports Forbes.
It is the first outside company Sony has permitted to serve ads in its games. Sony previously handled all ad sales in-house.
Double Fusion is reportedly also forming a similar deal with the console maker.
Massive, Microsoft's in-game advertising brand, [...]
Posted: Wednesday, June 4th 2008
Industry Buzz & Snippets: 5/22/08
Ad Networks and Analytics:
Ad widget maker Clearspring secured $18 million in its third round of financing, which could help turn it into an influential player as widget advertising matures.
Out-of-home ad network C [...]
Posted: Thursday, May 22nd 2008
Agency 3.0 Peddles Advertising and Content for All Platforms
Peter Adderton and Greg Johnson, former executives at Boost Mobile and Interpublic Group's Emerging Media Lab, respectively, are building an agency that seeks to be all things to clients.
Spankin' new Agency 3.0 is not just about creating ads and pursuing revenue opportunities; it will also provide content for the platforms where those ads appear, including mobile and online video.
The content-and-advertising bundle is intended to attract clients interested in immersing users in their bran [...]
Posted: Thursday, May 22nd 2008
Digitas' Third Act Includes Media Distribution
Interactive agency Digitas is launching the Third Act practice area.
Third Act will help clients create and distribute content across multiple platforms, with an emphasis on video. It will also collaborate for advergames and films, and help make casting and creative decisions.
The unit sets up shop in New York but will work closely with branches in Chicago and Boston. The new division debuts almost concurrently with Digitas' Digital Content NewFront '08. The digital content trade show will [...]
Posted: Wednesday, May 21st 2008
Industry Buzz & Snippets: 5/20/08
Ad Networks and Analytics:
Podcast publisher Podiobooks enlisted Wizzard Media to serve ads against its content.
Agencies and Marketing Execs:
Marjorie Martin is leaving About.com, where she was SVP and general manager, for more or less the [...]
Posted: Tuesday, May 20th 2008
Industry Buzz & Snippets: 5/18/08
Ad Networks and Analytics:
Online video site OVGuide.com selected DoubleClick's Dart for Publishers to sell ad inventory on the site.
comScore Arbitron provide Online Radio Ratings for TargetSpot's 600 radio station partners.
[...]
Posted: Thursday, May 15th 2008