Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 493 | 31 |
| » ad pricing | 117 | 407 |
| » ad targeting | 302 | 222 |
| » ad technologies & vendors | 220 | 304 |
| » advertainment | 30 | 494 |
| » Advertising | 1 | 523 |
| » affiliate marketing | 4 | 520 |
| » alternative marketing | 89 | 435 |
| » Asia/Pacific | 11 | 513 |
| » automotive | 38 | 486 |
| » b2b | 14 | 510 |
| » best practices | 48 | 476 |
| » Big Picture | 1 | 523 |
| » biz buzz | 155 | 369 |
| » branding | 63 | 461 |
| » broadband | 58 | 466 |
| » campaigns & creatives of note | 73 | 451 |
| » case studies | 3 | 521 |
| » co-op marketing & partnerships | 23 | 501 |
| » computers & tech | 15 | 509 |
| » consumer packaged goods | 12 | 512 |
| » CRM | 1 | 523 |
| » cross media | 51 | 473 |
| » deep coverage | 1 | 523 |
| » demographics | 47 | 477 |
| » direct marketing | 38 | 486 |
| » domain names | 2 | 522 |
| » don't believe the hype | 6 | 518 |
| » e-commerce | 64 | 460 |
| » email marketing | 12 | 512 |
| » entertainment | 92 | 432 |
| » Europe | 29 | 495 |
| » events | 6 | 518 |
| » finance | 7 | 517 |
| » global | 12 | 512 |
| » healthcare | 3 | 521 |
| » How-to | 1 | 523 |
| » I-PR & business communications | 3 | 521 |
| » instant messaging marketing | 6 | 518 |
| » interviews | 1 | 523 |
| » intrusive formats | 7 | 517 |
| » Latin America | 3 | 521 |
| » legal, government & regulation | 20 | 504 |
| » loyalty & retention | 5 | 519 |
| » major account moves | 6 | 518 |
| » major brands | 80 | 444 |
| » major players news | 269 | 255 |
| » Marketing | 1 | 523 |
| » measurement & analytics | 62 | 462 |
| » media convergence | 68 | 456 |
| » minorities | 7 | 517 |
| » mobile marketing | 34 | 490 |
| » multi-channel marketing | 21 | 503 |
| » new and improved | 62 | 462 |
| » nonsense & parodies | 6 | 518 |
| » online ad market | 203 | 321 |
| » pearls of wisdom | 10 | 514 |
| » people | 26 | 498 |
| » personalization | 15 | 509 |
| » political parties & organizations | 3 | 521 |
| » privacy | 16 | 508 |
| » promotions | 24 | 500 |
| » publishing | 216 | 308 |
| » real estate | 1 | 523 |
| » research & stats | 102 | 422 |
| » rich media | 95 | 429 |
| » search engine marketing | 124 | 400 |
| » signs of doom | 12 | 512 |
| » signs of recovery | 11 | 513 |
| » signs of what's to come | 177 | 347 |
| » small business | 19 | 505 |
| » spam & anti-spam | 2 | 522 |
| » Spanish-speaking | 9 | 515 |
| » syndication & RSS | 8 | 516 |
| » technical innovation | 20 | 504 |
| » telecom | 12 | 512 |
| » text ads | 76 | 448 |
| » tools & software | 80 | 444 |
| » top stories | 244 | 280 |
| » travel | 5 | 519 |
| » user experience | 41 | 483 |
| » viral marketing & social media | 15 | 509 |
| » weblog marketing | 21 | 503 |
| » women | 11 | 513 |
| » worst practices | 23 | 501 |
| » Youth | 6 | 518 |
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
Just What Is A "NewFront?" And Should Brands Be Interested?
It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks†included AOL, Google/YouTube, H [...]
Posted: Friday, April 27th 2012
Private Mobile Exchanges, RTB Advance with Nexage's New Offering
Mobile ad exchange provider Nexage has launched a private exchange for premium publishers and developers. Its launch follows a series of similar developments in this space, building support to the notion that both private exchanges and real-time bidding--the private exchange is built on Nexage integrated RTB platform--is becoming a favored way to buy and sell online ads.
Nexage touts the [...]
Posted: Wednesday, December 14th 2011
RTB Gets its Own Mobile Auction Site
MoPub, the mobile advertising startup founded by former AdMob and Google employees, has launched a real-time bidding auction place for mobile ads. Called MoPub Marketplace, it is a self-service platform that connects app publishers with ad buyers.
MoPub points to its optimization algorithms as a market differentiator, saying they are designed to maximize revenue for publishers across both iOS and Android devices. It is als [...]
Posted: Thursday, October 27th 2011
Three Examples Make a Trend: NBCUniversal Creates Private Ad Exchange
NBCUniversal has rolled out a private ad exchange for select digital agencies, including BlueKai, Nielsen and Quantcast.
It is part of an online ad network it launched a year ago, meant to offer clients d [...]
Posted: Friday, July 22nd 2011
Is Project Devil the Industry's Next iAd?
Hearst has announced plans to move forward with AOL's Project Devil ad format - that is, its interactive ads that are four times the size of regular online ads, created by its display unit Pictela. The publisher will be running the ads in such sites as Cosmopolitan.com, MarieClaire.com, and Esquire.com, acc [...]
Posted: Wednesday, May 4th 2011
Real Time Bidding: The Sleeper Ad Technology Growth Story
At least half of all targeted ads will be bought using real-time bidding technologies within five years, predicted Neal Mohan, Google's VP of product management at the Mixx Conference in New York. That has been Google's experience with DoubleClick, which has seen its real-time advertising triple in the past year.
Particularly hated by privacy advocates, real-time bidding lets advertisers target audiences by individual impressions via auctions. Advertisers get access to consumers based on thei [...]
Posted: Wednesday, September 29th 2010
For Better or Worse, Demand Media's Plans Tied to Google
Demand Media is beginning to move toward its initial public offering - which could well be the biggest web IPO this year. The company filed a S-1 disclosure with the Securities and Exchange Commission - the first step in this process.
Criticized by some as a content mill, Demand Media's business strategy produces online content for the purpose of attracting keyword advertising. The company's algorithms look at what search words are most popular, and then pays writers to produce content for s [...]
Posted: Monday, August 9th 2010
Will Google's New Mobile Ad Format Usher in CPA on a Wide Scale?
Google has launched a new mobile local ad product that extends the click-to-call phone number functionality that debuted at the beginning of the year.
This latest enhancement lets marketers embed maps within expandable ad units, and then target the ads according to a customer's immediate location. [...]
Posted: Tuesday, August 3rd 2010
How Long with Consumers Click on Those iAd Ads?
It has been several days since Apple rolled out its iAd advertising platform and from the first wave of accounts, it is a success.
One developer, Jason Ting, famously posted details of his initial iAd earnings for an LED camera light application - he has seen a click-through rate of nearly 12% and earned a total of $1,372.20 in revenue in a single day. A big reason for the success is, of course, that u [...]
Posted: Monday, July 12th 2010
The Battle of the Ad Formats Gets Underway
The online ad industry is on the prowl for new ad formats that go beyond what display and search have delivered - or not, depending on whose point of view is being voiced. Google, a market-maker for ad formats, appears to be embracing interactive video ads, according to the Wall Street Journal, which reported on Allen & Co.'s annual gathering of media moguls.
Such ads, according [...]
Posted: Monday, July 12th 2010
Digital Media Spend Remains Traditionally Focused
The breakdown of media spend in digital is focused mainly on traditional online media choices, according to a recent study from digital marketing agency Razorfish.
Highest Percentage of Digital Ad Spend in Established Online Media
Online media outlets that have existed for a long period of time, such as verticals, search, ad networks and portals, received the bulk of digital ad dollars spent in 20 [...]
Posted: Tuesday, June 15th 2010
What's New For Marketers in the Apple-Google War? (Not Much)
Apple dropped the equivalent of a nuclear bomb on Google this week with its revision of its developer policies. Now, only "independent" ad-serving companies will be able to serve ads for the iPhone. That rules out AdMob, now owned by Google. The changes also appear to target third-party app usage analytics firms. Flurry, in particular, has been singled out for criticism by Jobs. Such applications are also banned from the iPhone.
The Federal Trade Commission has taken an interest and is rumor [...]
Posted: Friday, June 11th 2010
Will the iPad Redefine Online Ad Metrics?
An online visitor might spend 2.1 minutes per month at Vanityfair.com and 3.8 minutes per month at GQ.com, according to comScore. On those magazines' iPad apps, though, he or she will 'thumb' through the 'pages' for a leisurely 60 minutes, according to Conde Nast (via the Associated Press).
Digital publishing platform Zinio - which publishes digital editions for Harper's Bazaar and Car and Driv [...]
Posted: Monday, June 7th 2010
iAd May Be Tipping Point for Google's AdMob Acquisition
Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P [...]
Posted: Monday, May 3rd 2010
Record Fourth Quarter for Online Ad Revenue; Search, Video, Display Jump
Online advertising had a record fourth quarter in 2009 following a bleak first nine months of the year.
In the fourth quarter, internet advertising grew 2.6% to a record $6.3 billion, compared to the same quarter a year earlier. Meanwhile, total media ad revenue slipped by 2% in the fourth quarter, according to a report from the Interactive Advertising Bureau and PricewaterhouseCoopers. ( [...]
Posted: Friday, April 9th 2010
How to Hire a Digital Marketing Agency: The Final Round
We talked about why it's important for companies to do in-depth due diligence before hiring a digital marketing agency as well as 11 good questions to ask during the initial vetting process - questions provided courtesy of an informal survey conducted by MarketingVOX of digital agencies.
Here is the [...]
Posted: Thursday, April 1st 2010
Industry Buzz & News: 4/01/10
Publishing:
iPad to launch with payload of ads.
Publishers bet future on iPad they have not seen yet.
Amazon gives way on e-book pricing.
[...]
Posted: Thursday, April 1st 2010
How to Hire A Digital Ad Agency: 11 More Questions to Ask
Hiring a digital agency is not easy for reasons outlined in part 1 of this article.
Smart companies looking to sign on with one should pepper their prospective vendors with questions. But not just any questions. MarketingVOX asked several digital agencies and marketers what are the best queries a potential client can make to determine they are a good match. The responses ranged from the big picture (Are y [...]
Posted: Wednesday, March 31st 2010
Industry Buzz & News: 3/24/10
Online Ad Market:
Improving marketing ROI: towards a more equitable conversion attribution model.
On the eve of marketing 2.0, the dawn of marketing 3.0?
Online ad market is back to [...]
Posted: Wednesday, March 24th 2010