Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 2 | |
| » ad targeting | 2 | |
| » campaigns & creatives of note | 1 | 1 |
| » demographics | 2 | |
| » pearls of wisdom | 1 | 1 |
| » research & stats | 1 | 1 |
| » Youth | 1 | 1 |
- Showing 1 - 2 of 2
Baby Boomers Still Sought after by Marketers
With Baby Boomers making up such a large percentage of the population marketers continue to go after members of that group, but efforts are more edgy than they were before, reports USA Today.
No longer are Baby Boomers seen as set in their ways and content to retire from both work and play and marketers have shifted their strategies to attract that group in response to the lifestyle [...]
Posted: Tuesday, February 27th 2007
Users Think Online Ads Target other Age Groups
According to a Burst Media survey of some 6,400 web users age 14 and older, only 29.0 percent believe that online advertising is focused on people their age. Even the highly targeted 14-17 year-old segment views online advertising as focused on other age segments (54.8 percent). Only respondents 25-34 believe in large part that online advertising is focused on their age segment rather than other age groups.
Respondents 35 years and older perceive online advertising to be focused on [...]
Posted: Friday, September 9th 2005
- Showing 1 - 2 of 2