Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 138 | 45 |
| » ad pricing | 16 | 167 |
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| » campaigns & creatives of note | 93 | 90 |
| » case studies | 5 | 178 |
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| » deep coverage | 1 | 182 |
| » demographics | 23 | 160 |
| » direct marketing | 13 | 170 |
| » domain names | 1 | 182 |
| » don't believe the hype | 5 | 178 |
| » e-commerce | 8 | 175 |
| » email marketing | 5 | 178 |
| » entertainment | 59 | 124 |
| » Europe | 11 | 172 |
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| » How-to | 3 | 180 |
| » I-PR & business communications | 3 | 180 |
| » instant messaging marketing | 2 | 181 |
| » legal, government & regulation | 14 | 169 |
| » loyalty & retention | 4 | 179 |
| » major account moves | 8 | 175 |
| » major brands | 58 | 125 |
| » major players news | 78 | 105 |
| » measurement & analytics | 26 | 157 |
| » media convergence | 57 | 126 |
| » minorities | 1 | 182 |
| » mobile marketing | 25 | 158 |
| » multi-channel marketing | 41 | 142 |
| » new and improved | 21 | 162 |
| » nonsense & parodies | 8 | 175 |
| » online ad market | 49 | 134 |
| » pearls of wisdom | 13 | 170 |
| » people | 22 | 161 |
| » personalization | 4 | 179 |
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| » promotions | 20 | 163 |
| » publishing | 43 | 140 |
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| » rich media | 41 | 142 |
| » search engine marketing | 18 | 165 |
| » sex sells | 1 | 182 |
| » signs of doom | 9 | 174 |
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| » signs of what's to come | 55 | 128 |
| » small business | 4 | 179 |
| » Spanish-speaking | 4 | 179 |
| » syndication & RSS | 3 | 180 |
| » technical innovation | 7 | 176 |
| » telecom | 2 | 181 |
| » text ads | 6 | 177 |
| » tools & software | 28 | 155 |
| » top stories | 42 | 141 |
| » travel | 4 | 179 |
| » user experience | 26 | 157 |
| » viral marketing & social media | 36 | 147 |
| » weblog marketing | 8 | 175 |
| » women | 6 | 177 |
| » worst practices | 5 | 178 |
| » Youth | 3 | 180 |
Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis
Ad Technology:
Sense Networks Releases New Predictive Mobile Ad Targeting Services
Facebook Premium Ads Get Self-Service AvailabilityÂ
Facebook 'plotting ad-tracking system' [...]
Posted: Thursday, May 24th 2012
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"
Agency News:
Target Out Talking to Media Agencies
Spark Wins Orbitz Media Account
Dell Moves Consumer Advertising to Y&R
Best Practices: [...]
Posted: Friday, May 11th 2012
Top News: Pepsi Resurrects Jackson | EBay/Paypal Localize | Responsys Email Tools | FB Privacy Concerns | FB IPO Figures
[...]
Posted: Friday, May 4th 2012
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
Just What Is A "NewFront?" And Should Brands Be Interested?
It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks†included AOL, Google/YouTube, H [...]
Posted: Friday, April 27th 2012
'Eyes On' Metric Could Boost Growing DOOH Channel
Digital out-of-home advertising could get a boost from a new measurement being rolled out under a so-called "Eyes On" program. Described by Joseph Philport, president of the Traffic Audit Bureau for Media Measurement at the American Advertising Federation in Charlotte, Eyes On can deliver demographic information about the effectiveness of billboards, the Charlotte Observer reported.
[...]
Posted: Friday, December 9th 2011
E-gift Cards Become Mobile, Social, Integrated to Sustain Relevance, Effectiveness
In 2010 Starbucks was mulling a plan to offer e-gift cards via social media. It quickly decided that just incorporating them in a Facebook app would be clumsy for its customers, as the gift recipients would then have to "like" Starbucks, download and register the card if they wanted to retrieve their gift.
So the site opted for a joint venture with CashStar, Ryan Records, director of the Starbucks Card program [...]
Posted: Tuesday, August 16th 2011
Industry Buzz & News: 4/01/10
Publishing:
iPad to launch with payload of ads.
Publishers bet future on iPad they have not seen yet.
Amazon gives way on e-book pricing.
[...]
Posted: Thursday, April 1st 2010
How to Hire A Digital Ad Agency: 11 More Questions to Ask
Hiring a digital agency is not easy for reasons outlined in part 1 of this article.
Smart companies looking to sign on with one should pepper their prospective vendors with questions. But not just any questions. MarketingVOX asked several digital agencies and marketers what are the best queries a potential client can make to determine they are a good match. The responses ranged from the big picture (Are y [...]
Posted: Wednesday, March 31st 2010
HomeAway Integrates Online, WOM into Griswold Super Bowl Ad
HomeAway, an online vacation rental marketplace, is launching its first national integrated marketing campaign on Super Bowl Sunday not only by reprising the Griswolds from the 1980s movie "National Lampoon's Vacation"Â but also by incorporating an extended online campaign.
This online piece includes a word-of-marketing sty [...]
Posted: Wednesday, January 27th 2010
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009
Industry Buzz & Snippets: 10/21/09
Web 2.0 News and Trends:
Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin [...]
Posted: Wednesday, October 21st 2009
Times Square Gets Even Busier With New Ad Network
Hoping to take advantage of a space that sees half a million people pass through it each day, Mediaweek reports five media companies have introduced Times Square Domination.
The new "network" of media outlets will allow brand messages to be displayed across the largest screens now available in Times Square.
The launch this coming January [...]
Posted: Friday, September 25th 2009
Silverman Quits NBC, Joins Diller on Ambitious Production Venture
Ben Silverman is leaving his post as NBC Entertainment co-chairman come September, and will join Barry Diller of InterActive Corp. (IAC), parent company of Ask.com, to form a multi-platform production company.
Marc Graboff, also co-chairman, will continue as chairman of NBC Entertainment and Universal Media Studios. He will report to Jeff Gaspin, former head of NBC cable unit and now-chairman of NBC Universal Television Entertainment, [...]
Posted: Tuesday, July 28th 2009
Media Companies Ill Equipped to Meet Digital Consumer Needs
Today's media companies are struggling to keep up with the quickly emerging and fast-growing expectations of digital savvy consumers and advertisers, and will need to fundamentally change the way they deliver information if they are to succeed, according to a global study from IBM ( [...]
Posted: Wednesday, March 25th 2009
LinkedIn, Sage Ink Engagement-Building Promo Deal
UK-based tech firm Sage has inked a partnership with LinkedIn to promote its ongoing Business Brains campaign.
TrainYourBusinessBrain.com subtly promotes Sage's business services and software offerings while streaming video interviews from "business brains," such as Yo! Sushi founder Simon Woodroffe, and material from the Krypton Factor. Five mental agility tests also give users their "business IQ."
The site will be promoted across certain p [...]
Posted: Friday, February 20th 2009
GroupM: Global Ad Spend to Fall 0.2% in 2009
Ad spend in measured media worldwide is forecast to drop 0.2% to $458 billion in 2009, compared with 2008, when spend shall rise 2.6%, according to a study from WPP's GroupM, writes MarketingCharts.
The projected decline is the first such decrease in global advertising since the 3% fall in 2001 aft [...]
Posted: Tuesday, December 9th 2008
Lotame Assists Mad Ave. with 'Time Spent'-Based SocNet Targeting
In partnership with Lotame -- short for "local, target and message" -- WPP's Mindshare shall serve ads to users based on time they spend engaged with certain social media sites, as well as with the ad content on those pages.
MediaPost dubbed the deal a "Madison Avenue first."
Lotame is a two-year-old startup that built a suite of audience targeting systems which empower marketers to serve ads ba [...]
Posted: Wednesday, November 12th 2008
Agency.com Takes iCrossing to Court for 'Employee Raiding'
Omnicom's Agency.com has filed suit against digital ad firm iCrossing, insinuating the latter poached a number of major executives and clients, reports the Wall Street Journal.
$19.5 million in damages are sought. The suit alleges tortious interference, breach of contract and conspiring to misappropriate proprietary data and trade secrets. In specific it accuses iCrossing CEO Donald Scales, former Chief Exec [...]
Posted: Tuesday, November 11th 2008