Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 353 | 186 |
| » ad pricing | 75 | 464 |
| » ad selling | 203 | 336 |
| » ad targeting | 249 | 290 |
| » ad technologies & vendors | 246 | 293 |
| » advertainment | 38 | 501 |
| » Advertising | 5 | 534 |
| » affiliate marketing | 6 | 533 |
| » alternative marketing | 56 | 483 |
| » Asia/Pacific | 17 | 522 |
| » automotive | 26 | 513 |
| » b2b | 14 | 525 |
| » best practices | 47 | 492 |
| » Big Picture | 1 | 538 |
| » biz buzz | 136 | 403 |
| » branding | 93 | 446 |
| » broadband | 51 | 488 |
| » campaigns & creatives of note | 114 | 425 |
| » case studies | 8 | 531 |
| » co-op marketing & partnerships | 19 | 520 |
| » computers & tech | 14 | 525 |
| » consumer packaged goods | 11 | 528 |
| » CRM | 1 | 538 |
| » cross media | 49 | 490 |
| » deep coverage | 1 | 538 |
| » demographics | 27 | 512 |
| » direct marketing | 28 | 511 |
| » domain names | 13 | 526 |
| » don't believe the hype | 13 | 526 |
| » e-commerce | 50 | 489 |
| » email marketing | 29 | 510 |
| » entertainment | 58 | 481 |
| » Europe | 33 | 506 |
| » events | 7 | 532 |
| » finance | 18 | 521 |
| » global | 14 | 525 |
| » healthcare | 5 | 534 |
| » How-to | 5 | 534 |
| » I-PR & business communications | 4 | 535 |
| » instant messaging marketing | 3 | 536 |
| » interviews | 2 | 537 |
| » intrusive formats | 7 | 532 |
| » Latin America | 4 | 535 |
| » legal, government & regulation | 52 | 487 |
| » loyalty & retention | 8 | 531 |
| » major account moves | 32 | 507 |
| » major brands | 88 | 451 |
| » major players news | 185 | 354 |
| » Marketing | 1 | 538 |
| » measurement & analytics | 69 | 470 |
| » media convergence | 64 | 475 |
| » minorities | 4 | 535 |
| » mobile marketing | 90 | 449 |
| » multi-channel marketing | 26 | 513 |
| » new and improved | 35 | 504 |
| » nonsense & parodies | 2 | 537 |
| » pearls of wisdom | 60 | 479 |
| » people | 37 | 502 |
| » personalization | 12 | 527 |
| » political parties & organizations | 8 | 531 |
| » privacy | 33 | 506 |
| » promotions | 9 | 530 |
| » publishing | 146 | 393 |
| » research & stats | 163 | 376 |
| » rich media | 90 | 449 |
| » search engine marketing | 144 | 395 |
| » Segmentation & Markets | 1 | 538 |
| » signs of doom | 16 | 523 |
| » signs of recovery | 14 | 525 |
| » signs of what's to come | 178 | 361 |
| » small business | 13 | 526 |
| » spam & anti-spam | 16 | 523 |
| » Spanish-speaking | 7 | 532 |
| » syndication & RSS | 9 | 530 |
| » technical innovation | 33 | 506 |
| » telecom | 13 | 526 |
| » text ads | 57 | 482 |
| » tools & software | 79 | 460 |
| » top stories | 150 | 389 |
| » travel | 6 | 533 |
| » user experience | 53 | 486 |
| » viral marketing & social media | 99 | 440 |
| » weblog marketing | 26 | 513 |
| » women | 10 | 529 |
| » worst practices | 19 | 520 |
| » Youth | 13 | 526 |
Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis
Ad Technology:
Sense Networks Releases New Predictive Mobile Ad Targeting Services
Facebook Premium Ads Get Self-Service AvailabilityÂ
Facebook 'plotting ad-tracking system' [...]
Posted: Thursday, May 24th 2012
Top News: Nestle Reassigns | Sam's Club Content | GM Drops Super Bowl | China Regulates Android | Yahoo Divests | Facebook Sputters
Agency News:
Nestle Reassigns Coffee-Mate, Looks at New Agency for Nesquik
Mediabrands Spinoff Network Will Be Called BPN
Business Strategies:
Sam's Club's Content Marketing [...]
Posted: Monday, May 21st 2012
Top News: WS & Diet Pepsi | Performance Marketing Winners | Kindle Fire Ads | Facebook IPO | Twitter Privacy
Ad Technology:
Adometry Leverages Attribution Data in a New Media Modeler
Agency News:
Weber Shandwick Picks Up Diet Pepsi
Branding:
For Brand Extensions: [...]
Posted: Friday, May 18th 2012
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"
Agency News:
Target Out Talking to Media Agencies
Spark Wins Orbitz Media Account
Dell Moves Consumer Advertising to Y&R
Best Practices: [...]
Posted: Friday, May 11th 2012
Top News: Advertise In Pauses | Google Invests in Content | Affluents Spend $224B | Yahoo Headhunter Quits | Agencies Need Digital Officers? | Ongo Paywall Folds | Tumblr Sued on Copyrights
Ad Technology:
Microsoft Find a Pro Directory: Getting Help with Your adCenter Campaigns
Agency News:
Organic Named Digital Agency of [...]
Posted: Wednesday, May 9th 2012
Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics
Campaigns of Note:
Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work
CLIO Awards: Best of the 2012 Winners
How Beer Companies [...]
Posted: Monday, May 7th 2012
Top News: Pepsi Resurrects Jackson | EBay/Paypal Localize | Responsys Email Tools | FB Privacy Concerns | FB IPO Figures
[...]
Posted: Friday, May 4th 2012
Top News: MillerCoors Severs DraftFCB | Fuse DM, Video | "Twitter Pro?" | Weather.com SoMe Alerts | Spotify Arrives on iPad
Ad Technology:
Google Inside adSense Blog: Introducing Redesigned Payments Pages
Agencies:
MillerCoors Shakes Up Shops, Cuts Ties With DraftFCB
Business Strategies:
12 Reasons to [...]
Posted: Wednesday, May 2nd 2012
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
Just What Is A "NewFront?" And Should Brands Be Interested?
It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks†included AOL, Google/YouTube, H [...]
Posted: Friday, April 27th 2012
ZenithOptimedia Group Rolls Out "Live ROI" Tools, Brand Image
Media agency network ZenithOptimedia Group has launched its global “Live ROI†strategic initiative, promising customers real-time performance measurement and return on investment (ROI). The value prop as Adweek describes it is to "give marketers immediate insights from [...]
Posted: Monday, April 23rd 2012
Top News: ComScore Q1 Earnings | HuffPo Digimag App | NCTA Cybersecurity Rules | Mobile Spectrum Crisis
Ad Technology:
comScore Announces Date for First Quarter 2012 Financial Results
Harvard Professor and Global Authority on Algorithmic Economics Joins Na [...]
Posted: Wednesday, April 18th 2012
Top News: Twitter buys Posterous | SXSW | E-texbook revolution
Social Media:
Twitter buys Posterous (So you'd better move your content to Tumblr ASAP).
Facebook risks annoying users with push into mobile ads.
SXSW:
As SXSW [...]
Posted: Tuesday, March 13th 2012
Top News: Online ads expect banner year | Google missteps with Chrome campaign | Search predictions
Online Ad Market:
Banner future for digital advertising.
Search:
Google’s jaw-dropping sponsored post campaign for Chrome.
Google is [...]
Posted: Tuesday, January 3rd 2012
'Eyes On' Metric Could Boost Growing DOOH Channel
Digital out-of-home advertising could get a boost from a new measurement being rolled out under a so-called "Eyes On" program. Described by Joseph Philport, president of the Traffic Audit Bureau for Media Measurement at the American Advertising Federation in Charlotte, Eyes On can deliver demographic information about the effectiveness of billboards, the Charlotte Observer reported.
[...]
Posted: Friday, December 9th 2011
Another Sign QR Codes Don't Appeal to the Young
Marketers are eagerly embracing QR codes as a sexy new channel through which to engage younger customers, as any number of examples will show.
[...]
Posted: Wednesday, November 30th 2011
Digital Ads: A Bigger Seat at the Table, But Which Table?
Newly-released figures from the Interactive Advertising Bureau and PwC show that U.S. Internet ad revenues continued their growth trajectory in Q3, reaching $7.88 billion for a 22% increase over the same period in 2010. These figures also show a 2.7% uptick from the revenues of the second quarter of 2011, as well as mark the eighth consecutive quarter of year-over-year growth.
The numbers and general growth trend prompted David [...]
Posted: Wednesday, November 30th 2011
The Brandjacking Starts on Google+ Pages
Google+ Pages has had its first official brandjacking: someone has set up a fake page for Bank of America, poking fun of the bank’s processes with mocking posts and images. (via Talking Points Memo). The page appears to have been live for a week, Talking Points say, which prompts concerns about Google’s [...]
Posted: Tuesday, November 15th 2011