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Video Ads in the YouTube Channel Era

With the launch of YouTube Channels here, brands can expect a far greater focus on video advertising, especially as this and similar platforms gain momentum. Casale Media has   [...]
Posted: Monday, October 31st 2011

QR Code-based Advertising May Be Getting Too Complex

QR code-driven branding has reached a new level of complexity with the introduction of Phillips & Co.'s new branding and advertising platform that turns rooftops into billboards via a QR code. As described in Mediapost, the app, Blue Marble, allows brands to place a QR code on the building and then shoot an aerial or satellite image from space. It then becomes accessible in navigation apps such  [...]
Posted: Friday, October 7th 2011

DOOH Technology Adds Groupon Deals, Music Downloads

DOOH tech firm rVue has introduced a digital sign that incorporates it already existing interactivity with infomercials that run on the sign, location-based Groupon deal offers and music downloads. It does this via a "Content Hub," through which rVue's network partners select content - such as Groupon deals and music downloads - to play on their networks, Digital Signage Today rep  [...]
Posted: Thursday, August 25th 2011

Adidas, Kraft Push Facial Recognition Ad Envelop

Adidas and Kraft are two of the latest major brands to experiment with incorporating facial recognition technology with digital ad strategies. Currently Adidas has partnered with Intel to install and test digital walls in the U.S. and U.K., reports the Los Angeles Times. The paper gives the example of a woman in her 50s stopping in front of the display. The wall will recognize her ge  [...]
Posted: Tuesday, August 23rd 2011

Get Ready for Voice-based Interactive Ads, Starting with Search

Google executive Mike Cohen described a new feature Google plans to debut - voice search for the desktop -at its Inside Search event being held in San Francisco this week. The feature appears to perform similarly to voice search on mobile, according to the Washington Post, with the user clicking on an audio micr  [...]
Posted: Tuesday, June 14th 2011

A Digital Billboard with Feelings (Sometimes Yours)

ADstruc, Tronic and GoldRun have created a new digital billboard under Adstruc's "A Billboard for Everyone" program, in which it is partnering with artists and designers to promote creativity in the outdoor space. This particular billboard also offers interesting possibilities for advertisers.   [...]
Posted: Thursday, April 14th 2011

Conventions and Meetings Want New Ad Technologies Too

Location-based marketing and augmented realty are not necessarily ad technologies immediately associated with conventions and meetings. That, however, is changing as some companies try out these targeting technologies, with successful results. The Chicago Convention & Tourism Bureau, for example, first moved into location-based marketing through the social gaming platform SCVNGR last September, Harvey John Morris, director of the bureau’s Digital Marketing & Social Media div  [...]
Posted: Wednesday, March 23rd 2011

What Will RadiumOne Do With $21M?

RadiumOne has closed a $21 million Series B funding round led by Crosslink Capital. DFJ Esprit also participated in the round along with previous investors Adams Street Partners and Trinity Ventures, bringing total funding to $33.5 million. According to the company, the latest funding round will primarily be used for international expansion and acquisitions. RadiumOne recently opened its UK office, and in the coming months wil  [...]
Posted: Friday, March 11th 2011

Top News: Online providers of targeted ads rake in funding | HuffPo to try out AOL ad formats | Who is lifting display ads? | Digital marketers earn more than traditional counterparts |

Online Ad Market: Online trackers rake in funding despite growing concern about technology. Ad Technologies: AOL's first big change for Huffington Post: bigger ads from Project Devil. Display ads get lift fr  [...]
Posted: Friday, February 25th 2011

Top News: Google launches subscription service | Texas AG seeks Google ad rate formula | Are mobile payments the next big thing?

Mobile Marketing: Google to launch subscription service. Apple subscription rules raises anti trust issues. Google’s Schmidt   [...]
Posted: Wednesday, February 16th 2011

Pay-for-performance: DOOH's Next Front

Experiments by some forward-looking DOOH vendors may usher in another wave of innovation in this space: pay-for-performance. The driver behind this nascent trend is the interactivity that many of these billboards now support, the Wall Street Journal reports. There are increasing examples, for instance, of brands deploying interactive campaigns at bus stops - along with complimentary WiFi in s  [...]
Posted: Friday, February 4th 2011

LG's Interactive 'Life's Good' Campaign Debuts on Times Square HD Billboard

LG Electronics has launched a DOOH campaign on a digital billboard at the corner of 45th Street and 7th Avenue in New York Times Square. The campaign plays off of LG's brand motto "Life's Good," by incorporating a mix of positive news from RSS feeds, user-generated messages via social media portals or texts sent by people walking by. The crux of the campaign, however, is Gil, the LG Good News Ambassador and Times Square intelligent digital resident, who invites passersby to share their own goo  [...]
Posted: Tuesday, December 14th 2010

Top Industry News for 9-21-10: Foursquare rolls out 2.0

Social Media: Foursquare rolls out 2.0. Twitter to step up Promoted Tweet platform. Twitter user recommendations   [...]
Posted: Tuesday, September 21st 2010

Top Toolkit News: AdSense revamps content ad units

Display AdSense has revamped the design of some of its content ad units. For Leaderboard (728x90), the title, description, and URL are now arranged in rows instead of columns, except in the case when only one ad is showing. For medium and large rectangles (300x250, 336x280) the URL is now in the same line as the title. Web Analytics A new conversion tracking appli  [...]
Posted: Tuesday, August 10th 2010

Top Toolkit News: Mobile ValueTrack

Mobile Marketing Google has launched Mobile ValueTrack for advertisers to track clicks on mobile devices.  Mobile ValueTrack works the same way it does for search and content, writes Miles Johnson in an Adwords post: by automatically adding a tag to the website URL. To use this feature, add the Mobile ValueTrack parameter: {ifmobile:NewTagName} to the "Destination URL" field when a t  [...]
Posted: Tuesday, July 27th 2010

Health Marketing Looks to Crowdsourcing for New Ideas, Information

unNiched 2010, an event that will launch online at the end of the month, will be what its promoters say is the first time health marketers will use crowdsourcing to develop health-marketingcommunications campaigns for a non-profit organization - the Lung Cancer Alliance  - in a systematic and measurable way. Participating in the event are the United States Centers for Disease Control and Prevention, Edelman an  [...]
Posted: Wednesday, July 7th 2010

They Move, Smell, and Can Get You Arrested: Odd Ad Formats

The California legislature is considering issuing digital license plates, turning the automobiles on which they are affixed to miniature - and moving - billboards. Lawmakers are being asked to conduct a feasibility study on the subject, according to the Los Angeles Times. Other uses for the digital license plates would include notices about hazardous road conditio  [...]
Posted: Tuesday, June 29th 2010

Burberry Pushes Luxury Brand Envelop with Interactive Fashion Show Ad

Burberry is launching an interactive campaign for its Autumn-Winter 2010 collection, in which consumers of the luxury retailer are able to click, drag and control their views of the ad. The products, the models, the collection itself are all motion-responsive with users able to control the cast and products in each shot. (via Retail We  [...]
Posted: Friday, June 25th 2010

As Industry Matures, Video Ad Verification Heats Up

As the video ad industry matures, video ad verification services are in growing demand. The problems some companies encounter with online video ads - namely poor or even fraudulent placement - was highlighted in a Beet TV New Media Minute video. In short, it said, as advertisers invest more dollars in Web video, companies and agencies want to know if their ads ran where they were supposed to. Such agencies a  [...]
Posted: Wednesday, June 9th 2010

Luxury Buyers, Retailers Use Mobile Coupons Too

Yowza, a mobile computing application that allows users to search for nearby, participating retailers either via zip code or by using the device's GPS, is building an audience for its technology in part by appealing to luxury buyers. Certain brands like Crate & Barrel are more willing to offer coupons via smartphones compared to traditional avenues because mobile coupons - delivered via sleek and expensive smartphones - are sexy and novel,   [...]
Posted: Tuesday, May 25th 2010