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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Deloitte Digital: A New Marketing Strategist Born Of An Old Consultancy
Investment accelerates Deloitte's leadership position in the global digital market
Deloitte Digital, a global service line focused on helping clients harness digital technologies to transform their businesses. Deloitte Digital promises to provide clients with a suite of strategy, creative, user experience, engineering and implementation services across mobile, web, social and di [...]
Posted: Monday, May 14th 2012
Just What Is A "NewFront?" And Should Brands Be Interested?
It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks†included AOL, Google/YouTube, H [...]
Posted: Friday, April 27th 2012
Pernod Ricard Produces Film to Relaunch Ararat Brandy
Pernod Ricard has produced a film called "The Legend of Akhtamar" as part of a campaign to relaunch what it hopes will become an Armenian cultural touchstone: Ararat brandy.
The drinks giant tapped Amsterdam Worldwide to produce the long-form film, which never highlights the product. The movie, instead, focuses on Ararat's Eastern cultural heritage, and will be the first in a seri [...]
Posted: Wednesday, January 6th 2010
3M's Real-World Privacy Filters Get Virtual Campaign
3M has launched a virtual goods marketing campaign to promote its Privacy Filters product line. It's a serious product and serious subject - filters designed to prevent data theft in public places by making a computer screen impossible to read from the side.
The campaign, though, focuses on the lighthearted with several TMI (" [...]
Posted: Friday, December 18th 2009
Industry Buzz & Snippets: 11/30/09
Ad Industry:
Ad industry produces ads and logos in response to pending privacy legislation.
Holiday Shopping:
Amazon tops Black Friday retail web traffic.
After 'Black Friday,' industry [...]
Posted: Monday, November 30th 2009
VSS Forecast: Comms Spending to Top $1 Trillion
Total communications spending will decline 1% in 2009 to $882.6 billion, but will grow 3.6% per year over the next five years to more than $1 trillion, according to a report from private-equity firm Veronis Suhler Stevenson (VSS).
This growth will make communications the third fastest-growing sector (behind mining and construction) of the US economy through 2013, [...]
Posted: Wednesday, August 5th 2009
Silverman Quits NBC, Joins Diller on Ambitious Production Venture
Ben Silverman is leaving his post as NBC Entertainment co-chairman come September, and will join Barry Diller of InterActive Corp. (IAC), parent company of Ask.com, to form a multi-platform production company.
Marc Graboff, also co-chairman, will continue as chairman of NBC Entertainment and Universal Media Studios. He will report to Jeff Gaspin, former head of NBC cable unit and now-chairman of NBC Universal Television Entertainment, [...]
Posted: Tuesday, July 28th 2009
Obama Campaign Makes Cannes Coup
Obama's political -- and media-fluent -- campaign for President last year won the two major awards at the Cannes Lions International Advertising Festival this year. Submitted by Obama for America, the effort swept two Grands Prix in both the Titanium and Integrated Lions categories.
The Obama campaign incorporated tactical use of traditional TV advertising, grassroots campaigning, the ability to mobilize via an iPhone app, [...]
Posted: Monday, June 29th 2009
CCOs Move Up in World, Peg Social Media Their Top '09 Ally
In what indicates the growing importance of strategic communications within many large, global organizations, the majority (58%) of chief communications officers (CCOs) now report directly to CEOs, up from only 48% a year ago, according to a recent survey of top comms professionals.
[...]
Posted: Wednesday, May 13th 2009
LinkedIn, Sage Ink Engagement-Building Promo Deal
UK-based tech firm Sage has inked a partnership with LinkedIn to promote its ongoing Business Brains campaign.
TrainYourBusinessBrain.com subtly promotes Sage's business services and software offerings while streaming video interviews from "business brains," such as Yo! Sushi founder Simon Woodroffe, and material from the Krypton Factor. Five mental agility tests also give users their "business IQ."
The site will be promoted across certain p [...]
Posted: Friday, February 20th 2009
Publicis Posts Mixed Results; Digital Grows to 19% of Total Revenues
Publicis Groupe's fourth-quarter growth was 1.1%, compared with 4.4% in the same period the previous year. Revenue rose 5.5% to $1.8 billion, reports MediaBuyerPlanner.
Net income slipped 1.1% to $585 million for all of 2008, riding flat revenue of $6.1 billion. The company managed to meet its full-year target of 3.8% growth in organic revenue. Organic growth was 1.8% [...]
Posted: Thursday, February 12th 2009
Companies Ignore Customer Feedback, Fail to Track WOM
Top marketing execs believe good customer experiences and positive word-of-mouth (WOM) can increase loyalty and brand value, but admit their companies fail to properly integrate customer voice and experience into key business and marketing processes, according to a study by the CMO Council, sponsored by Satmetrix.
In "Giving Customer Vo [...]
Posted: Wednesday, February 4th 2009
Droga5's Honeyshed Dries Up at Week's End
Honeyshed, a web shopping venture launched by Droga5 and backed by Publicis, is shuttering at the end of the week for financial reasons.
"Honeyshed was a great experience and an idea we all firmly believed in," founder David Droga stated somberly. "Sadly our ambitions weren't quite in sync with the economy."
The site launched as a branded entertainment experiment in 2007. It relaunched in Nove [...]
Posted: Tuesday, February 3rd 2009
Agency Clients Slash Budgets 20% or More, Digital Only Bright Spot
More than two-thirds (70%) of global ad agency CEOs say clients are cutting back their 2009 budgets, and more than 83% of that group say those cuts are at least by 20%, according to the latest Agency CEO Survey by Worldwide Partners Inc (WPI) ( [...]
Posted: Monday, February 2nd 2009
Online Video Labels Pool with Mad Ave. for New Video Ad Format
Alongside a number of marketers and online video purveyors -- including AOL, CBS, Discovery, Broadband Enterprises, Hulu, Yahoo and Microsoft -- Publicis property VivaKi is embarking upon an initiative to launch a new video advertising format.
Dubbed "the Pool," the standard will "improve the effectiveness of online advertising" and the quality of the viewing experience, according to MediaPost. It [...]
Posted: Thursday, January 22nd 2009
ARF Tackles the Social Media Beast
To educate the industry on social media's ability to form better customer relationships and compel companies to innovate (typically through scathing consumer reviews and other "insights"), the Advertising Research Foundation (ARF) is holding a one-day conference, "Transform Your Research by Listening: West Coast Edition."
"In social media, people talk about their needs, lifestyles, and brand preferences in their own words, so we refer to [...]
Posted: Thursday, January 8th 2009
'Tomb Raider: Underworld' Takes Over Gamer Sites
To drum up interest in video game Tomb Raider: Underworld, Eyeblaster, IGN Entertainment and SF-based agency JVST launched an HD-quality video takeover campaign across select websites.
From a banner near the bottom of a webpage, Lara Croft appears, holding onto a rope that appears connected to a ring inside a leaderboard.
W [...]
Posted: Wednesday, November 19th 2008
Lotame Assists Mad Ave. with 'Time Spent'-Based SocNet Targeting
In partnership with Lotame -- short for "local, target and message" -- WPP's Mindshare shall serve ads to users based on time they spend engaged with certain social media sites, as well as with the ad content on those pages.
MediaPost dubbed the deal a "Madison Avenue first."
Lotame is a two-year-old startup that built a suite of audience targeting systems which empower marketers to serve ads ba [...]
Posted: Wednesday, November 12th 2008
Viral Video Spend to Rise, Despite Fuzzy Metrics
Advertiser and agency interest in viral video is growing quickly, and 70% of ad-agency and media-buying executives plan to increase budgets for viral video marketing in 2009, according to a study from Feed Company, writes MarketingCharts.
The " [...]
Posted: Tuesday, October 14th 2008
'Viral' Progress of Video Campaigns Can Be Tracked, Analytics Firm Claims
Video analytics firm Visible Measures is launching a service that enables advertisers and agencies to measure the viral reach and audience engagement of video campaigns, reports MediaPost.
Visible Measures' technology monitors user engagement in a given video stream. Its Viral Reach Database, which tracks the performance of 80 million uniqu [...]
Posted: Monday, June 16th 2008